ink and toner | newsXpress Blog

Great Ink deals in Mornington, Victoria

newsXpress Mornington Central is attracting new shoppers thanks to the latest HOT ink! campaign being run by newsXpress. With competitive prices and wonderful customer service, Jeff and the team are winning business from other ink outlets in Mornington.

While other retailers claim to have the cheapest ink prices in Mornington, newsXpress Mornington has actually delivered the cheapest. Customers respect this, it builds trust.

Built around brands consumers know and trust, the newsXpress HOT ink! promotion focuses on Epson, Canon, HP, Lexmark and Brother. newsXpress stores buy at highly competitive prices, access professional marketing for a low cost and share in exclusive tactics and strategies for growing ink sales.

Congratulations to newsXpress Mornington for growing the newsXpress brand on the peninsular in Victoria.

Great Ink Deals in Bairnsdale Victoria

newsXpress Bairnsdale is promoting the latest HOT ink! flyer with a terrific in-store display showing off the full range of brand name inks available. Segmented by brand, the range is easy to browse and shop. The newsXpress supplied price tickets add a nice touch to an already professional and bold display.

With such an excellent display on show and highly competitive prices on offer, newsXpress Bairnsdale attracts ink shoppers from a wide area. The commitment to ink shows the newsXpress difference in action!

Promoting Great Ink Deals at Sunbury

newsXpress Sunbury is promoting the excellent value of the latest newsXpress HOT Ink! catalogue compared to ink prices from nearby competitors. Their new ink wall is laid out by brand and using shelf price tickets provided by newsXpress to coincide with the HOT Ink! catalogue. This self service wall is what newsXpress recommends. Our experience is that it drives sales and this is proving to be the newsXpress Sunbury experience. Well done to Brendan, Rita and the team for embracing change with the new HOT Ink! wall layout.

If you live in Sunbury and buy ink for your printer at work or at home, check out newsXpress Sunbury. They have an excellent range of brand name inks at excellent prices.

This is another newsXpress difference: delivering products to members at excellent prices, backed by proven traffic generating campaigns and supporting this with valuable insights for driving sales in-store.

Shoppers Save Money on Ink at newsXpress

newsXpress stores across Australia are helping shoppers save money on brand name ink and toner with the latest HOT Ink! campaign which started four days ago.

Featuring excellent prices for ink from HP, canon, Epson, Brother and Lexmark, the latest HOT Ink! campaign pitches newsXpress stores against the major retailers and other newsagents.

The newsXpress prices 25% less than major competitors – up to 25% less … delivering real savings on ink to newsXpress shoppers.

By selling brand name ink we are delivering access to quality ink which printer users trust.

The latest HOT Ink! promotion is being supported with a catalogue sent to hundreds of thousands of homes, flyers being distributed to shoppers in newsXpress stores, posters being used in some major shopping centres and excellent high-impact in-store displays.

While others promote their ink offer saying they offer EVERYDAY LOW PRICES, newsXpress actually delivers on the low prices promise.

Yes, this is the newsXpress difference. While other claim that they have deals, we deliver the deals. The proof is in letterboxes across the country right now.

newsXpress exclusive strategy for growing ink sales

newsXpress yesterday published a newsXpress exclusive strategy for attracting new ink and toner business and building sustained relationships in this lucrative product category.

Included in the package sent to stores outlining the strategy was collateral which can be personalised at the local store level and used in local marketing for developing relationships in the ink and toner space.

newsXpress is proud to have offered its members this advice for free, without the need for them to spend any money. Members – large and small, in the city and in the country, in high street and shopping centre situations – can use the newsXpress ink growth strategy and collateral right away to grow their businesses.

This is the newsXpress difference in action.

Great ink deals in Lismore at newsXpress Scotts Lismore

The ink wall at newsXpress Scotts Lismore is a beacon in the store, promoting brand name ink under the exclusive newsXpress banner of HOT ink! In branding the ink offer so boldly in-store, the message about the commitment of the business to the popular product category is clear.

Luke and the team at Scotts Lismore do a terrific job offering ink at highly competitive prices to individuals and businesses in Lismore and surrounds.

HOT ink! numbers for newsXpress

newsXpress members are reporting excellent sales numbers for the latest HOT ink! campaign. With this latest promotion about to end, many are ready for our local ink initiative to kick in.

This is a newsXpress exclusive initiative designed to give our retail network the edge over others who run several campaigns a year.

By running campaigns between national promotions and providing newsXpress members with valuable tools for promoting this local campaign, we are helping newsXpress members lead the field in the ink and toner space.

HOT Ink! drives great sales for newsXpress

newsXpress members are reporting excellent sales from the latest HOT Ink! campaign. HOT Ink! has been promoted by close to 1 million flyers into letterboxes as well as a mixture of some local print and radio. This is bringing new traffic to newsXpress stores. Each new customer is an opportunity for sales beyond ink. They are also an opportunity for repeat business – we understand the loyalty of ink customers once they have found a retailer offering what they want at a competitive price. This is what HOT Ink! drives for newsXpress members.

In-store, HOT Ink! is supported with flyers as well as professional shelf talkers.

newsXpress is proud to be the innovator when it comes to driving traffic for printer ink and toner for newsXpress locations right around Australia. Our members are banking terrific rewards.

Free HP Photo Paper at newsXpress

newsXpress is proud to be offering free Advanced Photo Paper from HP through participating newsXpress stores. This free gift is available with the purchase of selected HP cartridges. This is another example of the value of buying genuine ink and toner for your printer as this offer is not available for grey market products. newsXpress has regular access to supplier supported deals which add value to sales and deliver better margin to our stores. This Advanced Photo Paper is one of several examples already this year.

newsXpress drives traffic with new HOT Ink! promotion

The latest newsXpress exclusive HOT Ink! promotion is driving excellent traffic to participating stores. Based around brand name ink and toner, we are promoting our HOT Ink! offer through catalogues delivered to close to one million homes around Australia. This marketing drives new traffic as well as more business from existing customers.

HOT Ink! is a perfect example of the newsXpress difference at work. Our merchandise team works with key brands such as Epson and HP and our wholesaler to create a campaign with in-store and external elements. The overall HOT Ink! package helps newsXpress compete effectively with major retailers and win new customers.

Win a Toyota Yaris, shop at newsXpress

Our exclusive Back to Work campaign starts in newsXpress stores today.

On offer is a Toyota Yaris and eight bikes. Back to Work is running alongside a new HOT Ink! campaign offering excellent prices on brand name and genuine ink.

newsXpress customers can enter the competition online at our website or by using the entry form in participating stores.

Back to Work starts Monday

We are just two days away from our Back to Work promotion is which one lucky newsXpress customer will win a Toyota Yaris. Our marketing collateral is out, our flyers are hitting hundreds of thousands of letter boxes, our stores are filling with stock and our website is ready to roll with details of the promotion as well as easy online entry.

This is an exclusive promotion for newsXpress, funded thanks to the generosity of our suppliers. In addition to the Yaris, we have eight amazing bikes as runner-up prizes.

Back to Work is running in conjunction with another HOT Ink promotion – an excellent traffic driver for our members.

Great ink and toner deals at Knox City

Ink is proving to be a stand-out product for us at our new corporate store at Knox City in Victoria. In the five days we have been trading, it is a category for which we have received excellent feedback. Shoppers price-comparing are impressed with our competitiveness for brand name (HP, Canon, Epson, Brother) product.

We have started with a small display and will build on this as we gather sales data showing what our customers prefer in terms of brand and particular cartridge type.

Ink for newsXpress is a hero category. It defines much about our group: our brand commitment, our price commitment, our professional display and our exceptional customer service. In each of these areas ink helps us demonstrate the newsXpress difference and through this the value of being part of such an exciting group.

HOT Ink! sale drives traffic

The latest HOT Ink! sale in newsXpress stores has driven excellent sales results based on reports from stores. Driven around brands – HP, Canon, Epson, Brother and Lexmark – the sale was to 1 million homes across Australia. In addition to brand commitment, newsXpress pitched price competitiveness, excellent customer service and range – all key factors to the regular ink and toner consumer.

HOT Ink! is an exclusive to newsXpress initiative. In addition to special buying opportunities, newsXpress members receive exceptional back-office support, marketing collateral, out of store marketing and access to good ink business growth strategies.

Brand name ink offer embraced by newsXpress

Many newsXpress members took part is a special offer for HP branded ink this past week. The offer applied only to genuine HP product – i.e. product not imported through the grey market. This genuine offer was put to newsXpress members earlier this week and in three days excellent orders were received. Participating members demonstrated the value of wise buying of brand name products.

newsXpress is passing on to members the full benefit of the special pricing and thereby enabling newsXpress locations to achieve better margin for this product.

HOT ink! 12 off and running

newsXpress’ exclusive ink promotion, HOT ink! is running again. The latest promotion, our twelfth, delivers newsXpress store access to brand name ink and toner at highly competitive prices. The catalogue promoting the ink has been delivered to close to 1 million letterboxes around Australia for a considerably lower cost per drop than previous catalogues. HOT ink! goes from strength to strength, attracting new customers and driving excellent add-on business once they are in-store.

This is the newsXpress point of difference in action – a national brand based marketing campaign which promotes the newsXpress brand as the go-to place for ink and toner. This combats consumer sentiment that newsagencies are expensive places to shop.

The newsXpress merchandise and marketing teams have done an excellent job with this latest promotion. In addition to the catalogues, they have provides wobblers, posters and other in-store collateral.

Record uptake for newsXpress ink offer

newsXpress has just received its highest member uptake ever for the latest HOT Ink! promotion. HOT Ink! #12 is set to blaze into newsXpress locations across the country in a few weeks, showing again the power of proactive newsagents working together for a common commercial goal.

HOT Ink! #12 takes the newsXpress ink offer to a new level with new products, broader distribution of marketing and some other exciting differences to be announced when the offer is in store.

The newsXpress back office is all systems go in the run up to Christmas 2009. HOT Ink! #12 is part of our ramp up to an exciting Christmas season.

newsXpress launches 12th ink promotion

newsXpress has just announced details of its 12th ink and toner campaign. This new campaign will take the newsXpress ink and toner offer to a new level, It will also provide access to an excellent new traffic-generating initiative for participating newsXpress locations.

Early indications are that member uptake will be very strong for our 12th ink campaign.

HOT Ink! trademark approved

newsXpress has received approval for the HOT Ink! ^TM trademark. This is an important recognition for this unique brand under which newsXpress members sell branded ink and toner at highly competitive prices.

Gaining trademark approval was an important part of our plans for the future use of this sub brand within our retail network. It is also evidence of our attention to detail around our assets.

the next HOT Ink! campaign is coming soon. This will provide newsXpress members with another opportunity to compete with national retailers in the ink and toner space and drive additional traffic to newsXpress locations.

Deals on Epson ink at newsXpress

Epson is one of the brands we support at newsXpress as part of our HOT Ink! offer. We offer excellent prices on Epson branded ink. This is backed by good in-store product knowledge. Thanks to our professional shelf labels and hero product shelf talkers, we make shopping for Epson and other ink easy at newsXpress locations. Our holistic approach to ink makes in a successful category for our members who choose to engage.

We have newsXpress members achieving ink and toner sales equal to 30% of total stationery business – often in locations where the newsagent originally thought that ink would not work for them. Our complete strategy and back-end support help make this success achievable.

We understand that ink is not for all newsagents and so leave the ultimate decision on whether to participate to each newsXpress members.

HOT Ink! s an exclusive sub-brand to newsXpress and another way we add measurable financial value to newsXpress businesses.