Category: Halloween

The Hallmark Halloween Voice Changers, which are exclusive to newsXpress stores, are generating excellent business again this week.  This clever stand at our newsXpress Watergardens store is a clever merchandising move by Renee.  It looks good, presents the product well and is tactically placed at the counter in a high impulse location.

Once a customer picks up a voice changer you are much closer to getting a sale – hence the importance of placement in-store.  Co-location is recommended including one placement at the counter.

Halloween landed in Gympie last week with this terrific in-store display at newsXpress Gympie which reflects the fun and opportunity of the season. Sales have been so strong that the store is having to arrange for more stock.  This is a story being repeated across the newsXpress network.  Well done to everyone at newsXpress Gympie for such a great display.

Click on the image to see a larger version.

The Halloween party goods stand which newsXpress sourced for members is working very based on feedback we have received.

Designed to work as a basket builder supporting the broader newsXpress Halloween campaign, this stand of party goods offers an excellent range of cups, plates and other items for anyone planning a Halloween event this year.

Part of our focus this year is about helping people interact with the season at home, hence the importance and relevance of the party goods stand.

newsXpress has owned Halloween in the newsagency channel for years.  The products offers and marketing activity for this year have taken the newsXpress to a new and even more rewarding level!

The folks living in Ballarat will have fun this Halloween thanks to the terrific display of Halloween products at newsXpress Ballarat in the Block Arcade.

Strategically placed on the dance floor near the card department, the Halloween display offers all the treats such as witches hats, face masks, pumpkin buckets and costumes.

The bats flying around the newsXpress poster above the display is an especially scary treat.

The level of energy and commitment shown right across the newsXpress network for Halloween this year is wonderful.

newsXpress Pacific Pines is participating in Halloween for the fourth year in a row and is anticipating a repeat of year on year growth they have seen previously.

Their appropriately scary and wonderful display is tactically placed to get to customers as they enter and leave the store.  It includes a good range of masks and other items to trick yourself out for a great Halloween.

We are hearing from newsXpress stores right across Australia that Halloween has kicked in earlier this year.  Thankfully newsXpress and our suppliers were ready with great displays appearing from right after Father’s Day.  What a great lead in to Christmas!

The terrific Halloween display at newsXpress Ocean Keys in Western Australia is already a hit with feature products selling as the display was being set up.  The hanging ghosts have been especially popular.

A display like this is certain to attract new customers to the store and this is a key part of the newsXpress Halloween strategy – exceuted so well at Ocean Keys.

newsXpress Deception Bay is scaring the heck out of their customers with this fantastic Halloween display.  Scaring them in a good way that is – into buying great Halloween product.

From the newsXpress Halloween poster hanging high up to the product at kid level close to the ground, the display is an excellent presentation of the Halloween opportunity and how good newsXpress stores are making the most of this.

Well done to everyone involved at newsXpress Deception Bay.

Right across the front of newsXpress Watergardens is a Halloween display which extends the theatre of the body on the ground display we covered a few days ago.

The display looks terrific – better than you can see in the photo.   The value of a display, of course, is in sales it generates.

This display is working a (financially valuable) treat at newsXpress Watergardens.

newsXpress Harbourtown is awash with Halloween products and promotion for what is looking to be a bumper season for the shop this year.  Their 2010 stock orders were significantly above those for 2009 and already the business has sold more than they did for all of the 2009 season.  This is a testament to excellent management and visual merchandising of the Halloween offer.

newsXpress Harbourtown feels spooky and customers comment on this when they enter – they are clearly spending their money too.  The fun created is excellent and commercially valuable.  Well done to everyone involved at Harbourtown!

Halloween is front and centre at newsXpress Top Ryde with this high impact display on the lease line and facing into the mall.

With an appropriate mix of scary and fun, the display is sure to bring plenty of younger shoppers to the store.  Attracting this demographic is a key part of the newsXpress Halloween strategy.

Well done to everyone at Top Ryde for a top Halloween display!

The team at newsXpress Whittlesea is promoting Halloween in several locations in store including this feature location next to newspapers.

This display focuses on the Trick or Treat Halloween experience and the activities planned by the store to promote Halloween in the town.

Halloween is an excellent opportunity to show off retail theatre and to, through this, attract new customers to the business.

It is great to see newsXpress Whittlesea going all out for Halloween 2010.

The team at newsXpress Redcliffe has created a terrific display promoting Halloween products.  From costumes to party supplies to fun toys, the Halloween range is well displayed and certain to drive good sales.  The display is an excellent example of great visual merchandising enticing shoppers to the store.

Hanging from the ceiling behind the display is the exclusive newsXpress Halloween collateral.

In the front window and hangling above the counter at newsXpress Whittlesea is an excellent selection of entries in the Halloween colouring competition.  Achieving this many entries so early shows the value of a strong local community connection for newsXpress Whittlesea.  Well done to everyone involved! The store has an excellent display of Halloween products as well as some events planned to drive further interest in the season.

On Saturday, with the AFL Grand Final in full swing, the team at newsXpress Knox took down the behind the counter Grand Final display and replaced with this terrific Halloween display.  While Halloween is promoted on the dance floor, this display is designed to drive counter impulse purchases.  The same approach hs worked a treat for partworks and the AFL Grand Final last week.

With the Grand Final a draw the Halloween display has been taken down and our impulse purchase display for the Grand Final put back up.