Gifts | newsXpress Blog

Easter at newsXpress Harbourtown

newsXpress Harbourtown in Queensland has been promoting Easter out the front of the newsagency with this terrific display of gifts, cards and eggs. Easter has been a season for promoting the difference in range offered by newsXpress Harbourtown … as it has been at so many newsXpress locations right across Australia.

Falling during school holidays in many locations Australia, Easter 2011 is providing newsXpress members many opportunities to leverage the additional holiday traffic … resulting in good sales not only of Easter products but other products too.

Easter selling well at Knox City in Victoria

newsXpress Knox has been promoting Easter at the front of the newsagency, facing out into the mall with this display for the last six weeks. The range looks different today to when the photo was taken at the start of the seasonal promotion.

With just a few days to go, Easter cards, gifts and eggs have been selling well at newsXpress Knox with many shoppers drawn to the range from the mall in front of the shop.

Beautifully blending newsXpress and Hallmark marketing collateral above the product display, the Knox team has taken care to maintain and adjust the range during the day as products have sold through.

The focus on seasons at Knox is part of the overall business plan for 2011, using seasons to attract new shoppers to the business. So far, looking at data for Valentine’s Day and Easter, the plan is working, this business is achieving double digit traffic and sales growth over the same period in 2010. This is a testament to the commitment of the team we have at newsXpress Knox.

Easter at newsXpress Sandgate

newsXpress Sandgate has been promoting Easter with this display featuring cards, gifts and eggs, capped by a 3D representation of our 2011 newsXpress Easter marketing collateral.

Located on the dance floor and being passed by all visitors to the newsagency inducing those who only browse, the Easter range is being well shopped through the season.

newsXpress Sandgate, like many newsXpress members, did their seasonal shopping with newsXpress preferred suppliers, making the most of newsXpress off invoice discounts and other benefits negotiated by the newsXpress merchandise team.

Easter at Castle Towers

newsXpress Castle Towers has been promoting Easter right at the entrance to the newsagency with gifts, eggs and greeting cards in separate yet close zones … to provide shoppers plenty of room to navigate the products on offer. the open space between each range is essential given the extraordinary traffic newsXpress Castle Towers generates.

By leveraging the excellent range of products offered by newsXpress preferred suppliers, newsXpress castle towers has put together a range which makes the most of the seasonal opportunity for the business. There are Easter gifts for all ages and situations, to match the excellent range of easter cards from Hallmark for this season.

Easter at Frenchs Forest

newsXpress Frenchs Forest has a terrific window promoting an excellent range of Easter goodies to shoppers in their centre.

Using the newsXpress Easter collateral to border the window and their mix of products – eggs, gifts and plush – on the shelves, the result is a tempting and appealing Easter offer which is drawing shoppers into the store for the seasonal purchases.

While Easter is traditionally a last minute shopping season, newsXpress stores are reporting good sales already, before the last week had begun.

Easter at Glendale, NSW

newsXpress Glendale is promoting their range of Easter products with this table on the dance floor, seen by every customer as they enter and leave the store. This range is in addition to an excellent range of Easter greeting cards. The focus of the range on the table is impulse purchase opportunities. Easter is a terrific season for this. By placing the items as they have, they are making it easier for children to ‘help’ in browsing and shopping … vital for making the most of the Easter range opportunity.

Like many newsXpress locations, Easter 2011 is in full swing with a great range of products and some good fun in-store.

Fizzy Moon range at newsXpress Nambour

newsXpress Nambour has the wonderful and heartwaming Fizzy Moon range of products on the dance floor facing shoppers as they enter the newsagency.

Sourced through one of our preferred suppliers, this range is an ideal add on gift for many greeting card shopping occasions. Our newsXpress merchandise team looks for alliance with card giving occasions when considering preferred supplier submissions.

The Fizzy Moon range works well all year round but especially well at Mother’s Day time … each shelf on the stand has good Mother’s day gift opportunities for just about any budget situation.Placement of the stand is vital to its success.

newsXpress recommends that this stand is moved around to combat store blindness and to ensure that a broad range of shoppers gets to see the range.

Easter at Ocean Grove

newsXpress Ocean Grove is promoting Easter products across a number of display which face shoppers as they enter the newsagency. From eggs to gifts to cards, the range at Ocean Grove is broad and certain to appeal to Ocean Grove shoppers.

newsXpress pitched its Easter 2011 range to members in mid 2010, enabling newsXpress members to get in earl, ahead of when most newsagents do their Easter buying. we do this with all seasons, giving newsXpress plenty of time to select the optimal range, picking the cream of the seasonal offers ahead of the crowds.

Gif range a hit at newsXpress Albany Forest

The wonderful sentiments gift range from newsXpress preferred supplier Skansen is selling well at newsXpress Albany Forest. newsXpress members have access to the Skansen range with preferred, off invoice, pricing.. This enables our members to save off the invoice rather than waiting for a rebate at some stage in the future. Many newsXpress preferred supplier agreements operate in this way, saving members money off invoice. This provides transparency and surety … both important factors to newsXpress.

newsXpress stores across the country are reporting good results with the Skansen range.

Easter at newsXpress Manly West

newsXpress Manly West (QLD) is promoting Easter with an excellent display of gifts, Easter eggs and Easter cards on the dance floor, facing customers as they pass and enter the newsagency. This bright display is already attracting shoppers and generating good business for newsXpress manly West.

Notice the placement of the newsXpress exclusive Easter posters above and in front of the terrific Easter display. The newsXpress collateral pack contained these A1 double sided posters as well as A3 and A4 double sided collateral with which to promote the Easter season.

The seasonal collateral collateral pack of A1, A3 and A4 posters is provided without extra cost to newsXpress members.

Mother’s Day at Leongatha

newsXpress Leongatha has a terrific display featuring Mother’s Day gifts. The display in the photo is on the wall facing out onto the dance floor of the store. It’s bright and appealing, offering gifts for a range of budgets and to suit a range of needs. The Mother’s Day display at newsXpress Leongatha is easily seen by all shoppers in the store.

Customers Love the New Hallmark Gift Trimmings

Customers at newsXpress Knox love the new Hallmark Gift Trimmings. Situated in a wonderful hang sell display in the giftwrap department, these new trimmings are bright and beautiful. They act as a magnet, drawing customers who want something extra to with which to dress up a gift package.

newsXpress stores across Australia are embracing the opportunity presented by these new trimmings. They are a new and unique product, bright in appearance, attractively prices and easy to display. They are a perfect way to show the innovation i the business when it comes to packaging products.

Covering a range of gift giving occasions, these peel and stick trimmings can be used easily to dress up a bag, wrapped gift or even an envelope. The bring a brightness and texture to the gift which can make it stand out on a table of gifts.

Hallmark is the strategic partner of newsXpress. It is through this relationship that newsXpress members have access to special pricing and ranging.

Easter on Show at Whittlesea

newsXpress Whittlesea has Easter products on show in several locations in-store including this display of products from a variety of categories next to magazines. Getting known as the local destination store for seasonal offers, newsXpress Whittlesea has fun with seasons like Easter thanks to the wonderful range of products available from newsXpress preferred suppliers.

Gifts on show at newsXpress Singleton Heights

newsXpress Singleton Heights does well with gifts – for seasons as well as in between seasons. The newsXpress Singleton Heights team uses the limited space available well by creating high-impact displays for their carefully selected products – like the gift display in the photo.

What is unique about this successful gift department is that it is located within a newsagency which is located within a supermarket.

Through its preferred supplier portfolio, newsXpress offers members access to an excellent range of gifts at competitive prices.

Great Easter display at newsXpress Orange

newsXpress Orange has put together a big, bold and appealing display promoting Easter gifts and products at the front of the business, facing into the shopping mall.

Beautifully layered and using height well, this display is sure to drive an excellent Easter season for newsXpress Orange. A big WELL DONE to everyone involved in creating this display.

newsXpress preferred suppliers have provided access to an excellent range of gifts and other items for celebrating and marking Easter this year. newsXpress is trilled to have access to such a broad range of products with which our members are able to create displays like the one in the photo from newsXpress Orange.

Easter Eggs on the Dance Floor at Leongatha

newsXpress Leongatha has a terrific display of Easter Eggs on the dance floor – facing customers as they enter the store. Placed adjacent to greeting cards, this Easter Egg range from Ernest Hillier and Darrell Lea is sure to tempt Leongatha shoppers. The display is perfectly situated to make the most of the opportunity leading up to Easter.

In addition to a wonderful range of eggs for Easter, newsXpress members were last year offered an excellent range of gift and celebration items themed for Easter.

Easter at newsXpress Goulburn

newsXpress Goulburn is promoting Easter at the front of the newsagency with a display of Easter plush as well as cards. Locating the two next to each other works a treat in nabbing the gift and greeting card sale.

The display at newsXpress Goulburn is at the front of the shop, facing out into the mall – ideal for attracting Easter shopping.

Easter takes off at Knox City

newsXpress Knox has created several Easter displays including the store of store display shown in the photo. Promoting a range of plush, Easter eggs, easter cards and other gifts from newsXpress preferred suppliers, the Easter range at Knox is already attracting traffic from the shopping mall and driving good sales. The team at Knox has been careful to develop an Easter offer which appeals across generations.

newsXpress offered a broad range of Easter products to members last year. Many were offered on terms which were more competitive than the terms available to other newsagents. This is a valuable newsXpress difference – delivering access to sought after products at better prices than other newsagents with the same products.

By offering products from a range of suppliers, newsXpress has helped its members offer a depth of range for Easter and thereby more easily compete with bigger retailers.

We have seen Easter sales grow in newsXpress stores over the years … thanks to our product and marketing support.

New Hallmark Gift Trim at Hit at Melton

newsXpress Melton is reporting excellent sales of the new range of peel and stick gift trims from Hallmark cards. This innovative product stands out and is delivering excellent incremental to the card and gift shopper. The trims are ideas for taking a gift bag or package to a new level. There are bright and attractive trims for a range of occasions.

newsXpress stores have been offered access to the rim as part of our Hallmark preferred supplier relationship. We are thrilled to have access to the range.

The babies are back at newsXpress Riverlink

newsXpress Riverlink has announced that they have more of the Tamaar babies in stock with this great window display. From one of our newsXpress preferred suppliers, these dolls are hit right across out group. First introduced last year and then promoted in our Christmas catalogue, some newsXpress stores are bringing the dolls back due to customer demand — like at newsXpress Riverlink.

These dolls are another newsXpress preferred supplier success story. We negotiated an excellent deal for our members and gained access to a highly popular product.

Great display newsXpress Riverlink!