Category: Gifts

One newsXpress store carrying the Beanie Boos range is selling close to 40 of these cute little plush things a week. The key is the placement – at the front of the newsagency. they attract shoppers who might otherwise not have visited the business. They are also added to baskets of shoppers visiting for other purchases.

Sourced from one of our newsXpress preferred suppliers at promoted most recently at our national conference, the Beanie Boos range is proving to be a product hit for participating newsXpress members.

newsXpress has personal experience with the Beanie Boos range carrying it in our corporate stores with tremendous success.

newsXpress Ocean Grove has developed an excellent reputation in the region for its gift range.

In addition to excellent offers for major seasons, newsXpress Ocean Grove offers a year-round range of gifts including jewellery related items. One of their recent successes has been these jewellery stands from one of our newsXpress preferred suppliers. Acting as a prop for products as well as a product for sale in its own right, the jewellery stand is different to what shoppers expect to see in a newsagency.

newsXpress Ocean Grove innovates in product range as well as in merchandising, making the most of opportunities from newsXpress preferred suppliers … bringing fresh products to Ocean Grove locals and those who pass through.

newsXpress East Maitland is supporting Optus and Beanie Kids with two displays at the counter, facing shoppers. Both offers are working a treat in this high-traffic location, showing off products shoppers easily consider on impulse even though they may have visited the newsagency for some other item.

While it may seem odd having such different products next to each other, the placement speaks to the diversity of shoppers newsXpress East Maitland serves.

Beanie Kids are selling well right across newsXpress thanks to support from Skansen.

Optus handsets and recharge are proving to be a valuable newsXpress offer thanks to support form Jenlist.

newsXpress is proud to have introduced many newsXpress members to the range of Lolita glasses by including them in seasonal offers for some time now. Most recently, they were part of a range of products offerd for Mother’s Day from which members could choose the products they wanted to card for the season – if any at all.

Thanks to the introduction of the range by newsXpress we have newsXpress members who are now stocking the glasses with regularity and enjoying excellent sales success as a result.

newsXpress researches and presents a broad range of products including gifts to newsXpress members, leaving the purchasing decision to individual stores to decide what is appropriate to their needs and circumstances. newsXpress members tell us they love that they are not forced to take products.

Members who have taken on the Lolita glasses range year round are enjoying excellent sales, banking wonderful margin dollars as a result.

newsXpress is proud to share this and other success stories enjoyed by newsXpress members.

What a great way to showcase preferred suppliers including strategic partner Hallmark. Hallmark’s recordable storybook range is a wonderful gift for any child.

This wonderful baby gift display encourages customers to purchase multiple gifts. The display tells a story and positions the business as the go-to baby gift place. This will drive word of mouth and increase shopper traffic.

The market for newborn items is growing and will continue to grow.

Just remember when you set up a display as newsXpress Canterbury have done, think about product placement.  The first thing your customer will want to buy is a card. If your baby gifts are placed in an accessible area near those cards it will provide the customer the opportunity to purchase that gift they need.

The AFL Beanie Kid range has gone nuts across newsXpress newsagency stores with some having sold out their initial allocation four times over.

The photo shows the stand at newsXpress Pakenham early in the season. Their AFL Beanie Kid sales have been excellent as Pakenham locals have been shopping for Beanie Kids for their favourite AFL teams.

Thanks to our friends at Skansen Brands we have been able to source products and invaluable product knowledge and education with which we can maximise the opportunity. Sometimes, having them product is just part not the requirement – product knowledge and understanding the shopper helps you make the most from the opportunity.

This is a newsXpress difference – taking product knowledge and turning it into something genuinely unique and valuable. Once you add product accessibility you have a commercial winner.

While AFL beanie Kids are a challenge to source at the moment, newsXpress is well placed to make this work for stores not only for this season but for the Beanie Kid range throughout the year.

In the newsagency space, newsXpress owns the Beanie Kid opportunity.

With more newsXpress stores taking on the premium range of Beanie Kids in-store many are reporting excellent sales not only of the two Easter Beanie Kid products but also the Splats Painter Bear Beanie Kid. This is helping newsXpress stores achieve more sales for Easter this year.

Thanks to valuable sales and collector insights shared at the newsXpress conference last month in Melbourne, newsXpress members are well informed for driving excellent sales results from the Beanie range for seasons like Easter and all year round.

newsXpress Inverloch has created some excellent visual excitement in-store with this display of high-quality kids playing blocks which were sourced through newsXpress preferred supplier Jasnor.

Click on the image to see the detail of the simple yet highly effective and impactful display.

What we like about the display is that it pitches the business differently to the traditional newsagency look and this will become more important as retail and newsagencies change.

The Blooming Expressions range from newsXpress strategic partner Hallmark has been rolling out to newsXpress locations across Australia.

We are enjoying having access to this new market-tested product form Hallmark, giving us something quite new to offer shoppers looking for a new way to express their feelings to a loved-one.

the photo shows the Blooming Expressions stand positioning at newsXpress Ocean Grove in Victoria.

Providing an interactive and personal reminder of affection, the flower which opens is new to the Australian shopper. With supply limited, we are thrilled that newsXpress stores were provided early opportunity to offer this product.

newsXpress Miranda has been promoting the Easter Beanie Kids and the newsXpress Easter colouring competition with this window display.

The Easter Beanie Kids have been a massive success story across newsXpress stores with many stores selling out early in the season. the success has been thanks to our TV promotion as well as promotion via Facebook and in other media by newsXpress and newsXpress members. This is an excellent example of good value basket building around seasons.

The Wild Republic range of exciting plush is one of the many product hits from the national newsXpress conference in Melbourne earlier this month. The photo is from newsXpress Inverloch in Victoria, one of the stores to embrace the Wild Republic range and showing it off with a terrific in-store display.

Right across our retail network, this Wild Republic is delivering exciting results. We are thrilled to have lead the opportunity for newsagents … demonstrating practical leadership not only for our own members but for the channel more widely.

newsXpress provides access to an excellent range of products across many categories from preferred suppliers, many with exclusive terms which deliver newsXpress members commercial benefits which make our stores more exciting and more competitive.

newsXpress adds value to the preferred supplier mix through business analysis support, visual merchandising advice and tactical tips … making us more than your average newsagency marketing group.

newsXpress Ivanhoe is promoting the latest range from Beanie Kids – the AFL team Beanie Kids with each team represented by two jumpers.  Located in a high-traffic position, these new Beanie Kids are selling very well. newsXpress Ivanhoe stock the full range of Beanie Kids – to the delight of many satisfied shoppers.

The AFL Beanie Kids have been selling well right across the newsXpress retail network. Skansen, our preferred supplier for this wonderful line, is working hard to satisfy supply requirements.

Thanks to an excellent presentation at the newsXpress national conference, newsXpress members are better informed and educated about the Beanie Kid opportunity and well briefed on developments planned for 2012.

newsXpress Watergardens is promoting a great deal on bridal champagne glasses. At less than half the usual price and with an excellent margin for the business, this range is a perfect win win.

The offer shows off the brilliant visual merchandising skills in-store as well as excellent buying from newsXpress preferred suppliers. Many of our suppliers have special buy opportunities like this which smart newsXpress members tap into to leverage a competitive advantage.

The glasses are the Lolita brand, the same brand that was a hit for newsXpress members as part of our Christmas offer.

newsXpress Ballarat is promoting Cooper products from newsXpress Strategic Partner Hallmark.

This placement has been working a treat for the business, generating excellent sales of the Cooper inter native product and the large Cooper plush bear.

newsXpress newsagencies across Australia have been enjoying success with Cooper, driving traffic thanks the marketing by Hallmark and driving sales through good displays in-store.

Cooper is part of a broader strategy by Hallmark which newsXpress is well positioned to leverage for newsXpress members and for newsXpress shoppers.

Hallmark is a strategic partner of newsXpress.

newsXpress Leongatha has put a new range of gift lines in from newsXpress preferred supplier Gibson.  Having a range of items in the one style helps stores tell a visual retail story and create a display which is more easily noticed by shoppers.

This range is new from Gibson and should appeal to the local Leongatha shopper.

This range is a good lead into Mother’s Day gift buying.

newsXpress Inverloch tapped into the opportunity of the local community jazz festival with this display in-store offering products sourced through one of our newsXpress preferred suppliers.

We love this display not only because it connects with a local community festival but because it shows a broader range of products to what one might usually see in the newsagency. newsXpress preferred suppliers have access to a diverse range of products for all sorts of needs.

Change like this is good for the business and customers.