Sydney gift fair report for newsXpress members

newsXpress has published a confidential report to members of insights and opportunities explored at the recent Sydney gift fairs. This document highlights to members newsXpress exclusive and preferred opportunities, helping those who could not attend to gain benefits for themselves off of which to drive business growth in terms of traffic and sales.

The newsXpress merchandise team had a busy time at the fair negotiating with suppliers and unlocking some new opportunities for members.

Promoting the gift range using traditional newsagency fittings

giiftrangeChanging fixtures can be a challenge in newsagency businesses and so smart retailers become skilled at repurposing existing fixtures.

The photo shows what has been achieved at newsXpress Pakenham using regular shelving and dressing this up to hold an excellent range of gifts covering several gift categories.

This is a wonderful display laid out in a browser friendly way – giving a wonderful shopping experience.

newsXpress visual merchandising expertise helped achieve this.

Busy start to Sydney Gift Fair

The newsXpress team has had a very busy two days so far at the Sydney Gift Fair and the Home & Giving Fair meeting with existing preferred suppliers and connecting with a range of potential new suppliers.  Saturday and Sunday sped quickly as we gathered an excellent selection of opportunities.

In between meeting with suppliers we are guiding members on suppliers to speak with and even ordering on behalf of some.  With two days to go, the three shows stand to be among the most successful newsXpress has participated in.

 

newsXpress helps source gifts appealing to older people

oldercustomersBuying gifts for older people can be a challenge since they often don’t need anything in particular. Thanks to a diverse mix of preferred suppliers, newsXpress is able to help its members with gift ideas and opportunities. From gifts for neighbours to family members we have gifts for folder folk for males and females. One popular line we have had in our supplier portfolio for some time is the cakes of soap. Make to look like a slice of delicious cake, the soap presents as very special. Once packaged in a purpose-made gift pack and presented with a wonderful Hallmark card, the gift package is complete. This is an ideal gift for an older person who says they don;t ant anything in particular. The newsXpress experience is that the purchase leads to excellent word of mouth … and more sales.

Tents selling well at newsXpress

tentssellingsnewsXpress members taking on the new range of Australian designed high-margin tents we have on offer are reporting excellent sales in just a couple of weeks of having the exciting and engaging products on the shop floor.

Sourced at a recent gift fair, the range of tents is selling well in what is proving to be a strong pre-Christmas market for newsXpress stores. We especially like this range of tents as they are locally designed and speak to the Australian marketplace.

newsXpress newsagency exclusive product selling out

cobestknoxProduct imported especially for newsXpress stores and released just over a week ago has been selling our based on sales reports from participating members. Taking on the product was optional for newsXpress members. Those who did take on the product are enjoying excellent success.

The range includes book ends and money boxes. Beautifully made and delivering excellent margin. newsXpress members are very happy with the results.

Access to the products was negotiated exclusively for newsXpress members at a recent gift fair in Hong Kong and the result was a range of terrific product for newsXpress members.

In making the product optional for newsXpress members, newsXpress allowed local businesses to go with the exclusive product only if they felt that it was right for their business. This is newsXpress serving the needs of members is a respectful way.

Tents selling at newsXpress

tentswatergMore and more newsXpress members are selling the new range of tents sourced by the grow for members. In addition to driving welcome sales, the tents have been working a treat at attracting new traffic – especially through school holidays.

On the shop floor, the tents make a stunning visual impact.

Designed in Australia and made to high standards, these tents are a wonderful and innovative product. newsXpress offers members a point of difference through products like this, leading in sourcing new product opportunities with which to build more success.

newsXpress exclusive Beanie Boo coming

beanieboonewsXpress members are excited for the exclusive new Beanie Boo heading their way. newsXpress members were given the opportunity to opt-in for this opportunity and many did, locking in an exclusive product for newsXpress members.

Ty Beanie Boo collectors will seek out newsXpress stores to get their exclusive to newsXpress product.

This is just another way newsXpress is driving traffic for members.

newsXpress members sharing commercially valuable insights

newsXpress members have been sharing excellent business insights with each other this weekend in a private, members-only, forum.

From advice on hot-selling products to business management advice, the communication this weekend between newsXpress members for all members to see have been a delight and commercially valuable. It shows the value of members sharing insights with each other for the benefit of individual businesses and the newsXpress group as a whole.

This is great to see … businesses uniting behind a common brand for all to benefit.

Integrating gifts with cards drives sales of both

nxwedgiftnewsXpress Toorak is enjoying good success from the placement of wedding and anniversary related gifts in with cards in their card department.  Reflecting an overall store refresh, the integration of gifts with cards through the card department is proving to be a good business move.

newsXpress is able to help with buying gifts to facilitate newsXpress members getting into this gift with cards space and thereby maximise gift buying opportunities.

Giggle and Hoot success for newsXpress members

nxgiggleandhootnewsXpress members following the advice from our merchandising team and engaging with Giggle and Hoot are loving the sales results.  Implemented as part of our exclusive plush wall or offered as a stand-alone range, newsXpress members love not only the product but also the strategy behind the product. Giggle and Hoot is another well-known brand that our shoppers are enjoying in our retail network.

Top Model runaway success for newsXpress members

nxgiftopmodelnewsXpress members are reporting excellent sales from the Top Model range. Some are using Top Model products in their shop windows to attract new traffic. Others are using Top Model at the counter as an impulse offer. The Top Model products work, generating excellent sales.

Appealing to younger shoppers and gift recipients is part of the newsXpress gift buying strategy that is helping newsXpress members achieve excellent business results.

Melissa and Doug catalogue helps attract shoppers

nxmelissaanddougPlenty of newsXpress members are loving the traffic they are generating for their shops thanks to the Melissa and Doug catalogue out now with the range of Melissa and Doug product featured.

Provided to newsXpress members with the excellent range of fun and educational toys, the Melissa and Doug catalogue helps connect newsXpress stores with this respected and loved brand. newsXpress members engaging with the brand are reporting excellent results.

newsXpress stores winning with Melissa and Doug

melissaanddougThe Melissa and Doug range of products is selling well in newsXpress stores.

Sourced through one of our preferred suppliers at a excellent pricing and backed by retail advice and support from the newsXpress team, the Melissa and Doug products are selling quickly when located in-store in a high-traffic location.

newsXpress stores continue to enjoy excellent success with leveraging respected brands like Melissa and Doug – attracting new shoppers as well as selling to existing shoppers.

This is a wonderful success story.

Smart visual merchandising drives tea sales

tcleMore newsXpress stores are reporting success with tea, especially when they follow the VM advice form our VM experts, placing tea products with gifts and inspirational messages. This connects the tea opportunity with gift shoppers who are in-store and it also connects tea with people passing by who have interests in the other products. Since tea is not a traditional newsagency line it’s important to engage in a range of ways to help newsXpress members to show customers the range and connect them with tea as a perfect gift for almost all ages.

Car in a Can a hit for newsXpress members

carinacanThe Car In A Can product offer form newsXpress is selling very well across our retail network. This funky gift is proving to be an ideal Father’s Day gift as well as year-round.

Easily displayed, the Car In A Can product is selling well from feature displays in-store as well as at the sales counter – generating excellent revenue for newsXpress members.

newsXpress sources good product for members and it backs this with strategies and tactics that can be used by newsXpress members in-store to drive sales for the business.

newsXpress members flooding to Melbourne

newsXpress members have started gathering in Melbourne for the three important gift and homewares trade events in the city. Combined, the three events make for the biggest gift and homewares buying opportunity in Australia this year. While the main show in town is the Gift Fair (the biggest of its type in Australia), the Home and Giving Fair is a place where newsXpress members will see innovative products.  The Life Instyle event has already proved worthwhile with products on show.

Melbourne Gift Fair group buying opportunity

newsXpress is helping members to more successfully engage with the Melbourne Gift Fair next month with networking opportunities, buying tours and other engagements whereby newsXpress members can leverage their participating in the group both in terms of prices paid and advice on new products.

By sharing insights early with members, newsXpress is helping them to plan for a successful engagement with the Melbourne Gift Fair this year. This is another way newsXpress is helping its members to make more money from gists and related products categories in-store.

newsXpress is also offering a service to do buying for members unable to get to the gift fair – a service for remote and time poor newsXpress members who don’t want to miss any special buying opportunity.

Tea offer helps newsXpress expand gifting opportunities

nxteanewsXpress last week launched a new range of tea and related products for members to promote in-store.

Enhancing the range of gifts on off to include tea has something newsXpress as been working on for months. This new supplier was selected for their range, eco friendly products and their flexibility in commercial arrangements for newsXpress members.

Supported with product insights into the tea shopper, the new range helps our members tap into the lucrative tea marketplace. These products will be bought by tea lovers and as gifts for tea lovers.

By partnering with a known and respected brand that is not saturated in retail and thanks to excellent buy negotiation we have setup a deal through which newsXpress members will do well while expanding the reach of their gift department.

This is an exciting opportunity for newsXpress members.