Category: Christmas

Merry Giftmas catalogue driving excellent traffic

merry-giftmas.jpgThe newsXpress Merry Giftmas catalogue which has been delivered to hundreds of thousands of homes around participating newsXpress stores is working its magic, driving new traffic as shoppers bring the catalogue in looking for good newsXpress deals.

Created in-house by newsXpress exclusively for newsXpress members, the catalogue offers excellent deals on Christmas gifts, books and a range of decoration items.

newsXpress members are already reporting excellent sales, many placing top-up orders to satisfy continuing demand.

As the catalogue says, it has GIFTS FOR EVERYONE.  This is proving to be true based on the broad range of items which are selling.

Bush Christmas at Sunbury

sunbury-christmas.jpgnewsXpress Sunbury has a wonderful Bush Christmas display in the window, presenting a very different Christmas look for a newsagency.

Created by Rob Henderson from newsXpress, the display is designed to attract shoppers and have them look at the business in a different light.

While other shops are going for loud and price based Christmas displays, newsXpress Sunbury is showing a more entertaining and creative window display – a great show of the newsXpress difference.

M-Cups fly off the counter

knox-mcups.JPGM-Cups are selling well at newsXpress Knox from this tactical display created by the team.  The promotional sign makes the purchase easy as it shows how the cups can be used.

The M-Cups are promoting newsXpress Knox as a good value gift location with General Trader nearby selling the same product for a dollar more.  In a Christmas where dollars count, the difference is good for us.

The counter display will run for a week, if the stock lasts that long.

M-Cups are another hit from the newsXpress Merry Giftmas catalogue.

newsXpress Glendale loves Christmas

glendale-christmas.jpgnewsXpress Glendale in New South Wales has part of the newsXpress Merry Giftmas Christmas Catalogue range displayed on a high profile power end.

The products are beautifully merchandised and selling well, of course.

The newsXpress Glendale team are experts when it comes to selling gifts with the store generating excellent growth by making the business a destination for the valuable gift category in the region.

By capping the display with the newsXpress EXCLUSIVE Merry Giftmas poster, they are connecting the display with the catalogue which has been distributed.

newsXpress stores are reporting good (early) Christmas sales already for Christmas 2010!

newsXpress Melton making money from counter offers

melton-counter.JPGnewsXpress Melton in Victoria is reporting excellent business from newsXpress counter offers.

The Doggy Bank will be a sell out before Christmas thanks to the sage newsXpress advice on product placement.

The Uniball Fantam pens have also been selling very. The pens are erasable, making them especially popular with  crossword and puzzle book customers.

Two excellent money making stories from newsXpress initiatives.  Every dollar of margin earnet from impulse [urchases is more valuable than a dollar earnt on a destination purchase.

Christmas at newsXpress Kin Kora

kinkora-christmas.jpgnewsXpress Kin Kora has the newsXpress, Hallmark and Darrell Lea point of sale together with some giant baubles to create our Christmas displays throughout the store. Customers love the ‘presents’ under the tree – the boxes are from WM Australia, chocolates are from Darrell Lea and gift bags from Hallmark. Customers are already commenting on how nice a ‘traditional’ tree looks in the shop.

Well done newsXpress Kin Kora!

The newsXpress candy lane approach in action

maryborough-candylanes.JPGnewsXpress Maryborough has established two candy lanes as per the merchandising recommendations from newsXpress presented at recent member meetings.   It looks great and is driving good business.  Well done Ross, Cheryl and team!

Customers approaching the counter see excellent impulse opportunities plus roll wrap and gift wrapping tape and Hallmark gift tags – excellent Christmas opportunities.

Helping newsagents leverage exsting good traffic is a key part of the total business solution from newsXpress.

Christmas on show

knox-christmasnov15.JPGnewsXpress Knox has Christmas offers on show across the entrance to the store and through the dance floor.  From cards on the rigth to gifts on the left, the Christmas offer is a beacon to shoppers in the mall promoting the season and the good value shopping opportunities at newsXpress.

The table displays change weekly as part of the commitment to keep the offer fresh.

Christmas in Pakenham

pakenham-christmas.JPGnewsXpress Pakenham has Christmas offers running through the store, on both sides of the dance floor.

Covering the entire newsXpress Christmas range as well as the Hallmark Christmas card and gift range, the Christmas offer on the floor at Pakenham is bright, broad and appealing.

They are using some of the digital tools to create visual movement within the displays and thereby drive sales.

newsXpress Melton success with Christmas gifts

melton-dogs.JPGnewsXpress Melton is having good success with the plush dogs and cats which are part of the newsXpress Christmas gift offer.  Peeking out of handbags, they look great!

The stand, on one side of a column, is in a perfect location for impulse shopping.  The other side of the column offers the Hallmark recordable storybook range, another great success for newsXpress stores.

Both items appeal to similar shoppers.

The dogs and cats are particularly appealing because they brighten the store with colour and personality.  Customers love them!

They dogs and cats will drive traffic as they are in our catalogue.

newsXpress radio at the counter

knox-radio.JPGWhat a perfect way to promote newsXpress Radio and a hip Christmas gift!  Anthony at newsXpress Knox came up with the great idea is playing newsXpress radio through the DJ-Bears.  Mini speakers are located in the feet of the bears.

There is a cable running from the bear which can be connected to anything from an iPod to your computer to the newsXpress Radio reception box.

Promoting the DJ-Bears in this way enables us to run them as a counter offer and show how they work.  Customers are noticing!

Great Christmas gift sales at Mornington Central

morningtoncentral-christmas.JPGnewsXpress Mornington Central (VIC) is seeing good sales from its display of Christmas gifts featured in the newsXpress Merry Giftmas catalogue.  Early sales have been so good that some lines are close to selling out.

The Christmas gift display is located next to the lottery counter, in a highly visible location in the store.  It has been configured for easy browsing and shopping.  The proof is in the sales.

This year’s Christmas range selected by the newsXpress merchndise team is already selling well and the catalogues does not even hit until this week.

Great Christmas sales at Salamander Bay

salamander-christmas.jpgnewsXpress Salamander Bay (NSW) is reporting excellent sales of their home decorating items and gifts sourced from newsXpress preferred suppliers.  The display is situated in an excellent location on the dance floor and laid out in an enticing and shopper friendly display.  This is the first year that Salamander Bay has separated decorating gifts from other Christmas lines – sales are indicating that this is a good move.  Click on the image for a larger version of the photo.