Christmas | newsXpress Blog

Jingle the dog promotion at newsXpress

The Jingle the dog offer from Hallmark Cards which is being offered right across the newsXpress network is working a treat, especially in outlets which are promoting the unique interactive product in high-traffic locations.

newsXpress Knox at Knox City Shopping Centre in Victoria has been promoting Jingle the Dog from Hallmark with this behind the counter display. This display piques interest from shoppers at the counter and this can help drive impulse purchases.

Leveraging promotion by Hallmark, the Jingle the Dog displays across newsXpress stores reinforce our connection with a national brand and make shopping safer and easier from a consumer’s perspective.

National brands reflect value and value is an important newsXpress point of difference.

Wonderful Christmas card range at newsXpress Mt Sheridan

Check out the terrific Christmas card display for Hallmark Christmas card at newsXpress Mt Sheridan in Cairns Queensland. The display of single cards reflects an excellent range of cards for shoppers to there Mt Sheridan centre. It is capped with bags and other items for the Christmas season.

There is a feature display of Hallmark sound cards … the best range of sound cards available in Australia thanks to the Hallmark commitment to quality and to using original artists.

Just out of shot in the photo is a range of boxed cards, wrap and other items from hallmark for the Christmas 2011 season.

newsXpress stores across Australia have the new and refreshed range of Hallmark cards for Christmas. we are thrilled that Hallmark engaged in feedback from last season prior to developing the Christmas range for the year. We appreciate being part of that feedback process.

newsXpress Mt Sheridan has an excellent range of everyday cards from Hallmark in addition to this terrific Christmas display. They are a proud and happy Hallmark retail outlet.

newsXpress boxed Christmas cards driving sales

newsXpress members are reporting good sales of our exclusive range of newsXpress boxed Christmas cards.

Whether displayed in a feature display at the counter or on the table with other boxed Christmas cards, the newsXpress range of boxed Christmas cards is selling well.

Our merchandise team carefully selected the designs and negotiated their exclusive use for newsXpress members.

The photo card is particularly popular as is the pack with two exclusive Lego designs.

On top of the benefits of exclusive designs is the wonderful feeling of raising funds for the RSPCA. Ten cents from every pack goes direct to the RSPCA.

Jingle the Dog from Hallmark at newsXpress Malvern Central

Check out the Jingle the Dog display at newsXpress Malvern Central. This is located at the entrance to the store, showing off this new interative product from our friends at Hallmark.

As you read the hard cover book, Jingle the dog reacts and interacts, making for wonderful and memorable occasions for those participating.

From interactive greeting cards through to Jingle the Dog, hallmark are the innovators in the greeting card and allied gift space. Thanks to our strategic partnership we have easy and early access to these products for newsXpress stores.

The best way to sell Jingle is for shoppers see and hear Jingle.

Raising funds for the RSPCA with boxed Christmas cards at newsXpress

newsXpress stores across Australia are raising money for the RSPCA through the sale of specially marked boxed Christmas cards. The designs of our boxed Christmas cards, which are exclusive to newsXpress, are part of a commercial and socially responsible campaign for Christmas 2011.

This campaign further shows off the newsXpress difference and promotes not only quality and enjoyable products but also supports a charity which does important work in the Australian community.

newsXpress has provided collateral to stores for promoting the RSPCA fund raising connection. We are being transparent on exactly how much money from each box of cards sold goes to the RSPCA.

Hallmark Jingles a success at newsXpress Bairnsdale

newsXpress Bairnsdale have been enjoying tremendous success with Jingle, the talking dog from Hallmark.

One day last week, they had sold by 1pm. They did this by taking Jingle for a walk and showing him off.

Jingle is another innovation from newsXpress Strategic Partner Hallmark Cards. We are thrilled to have this innovative and fun product as part of the newsXpress offer this Christmas.

Jingle reinforces the value of the Hallmark brand and is certain to help drive sales of other Hallmark Christmas products including single and boxed greeting cards.

Jingle also enhances the fun and interactivity, of Christmas.

Hallmark boxed Christmas card range featuring at newsXpress stores

Right across the newsXpress group, newsXpress stores are promoting the excellent range of boxed Christmas cards from Hallmark. The Hallmark range has been enhanced this year with new designs, fresh collateral and support for the National Breast Cancer Foundation coming from the purchase of every box. Doing good when buying wonderful boxed Christmas cards is a bonus and an important part of the Christmas spirit.

newsXpress stores have the Hallmark boxed Christmas card range showing in high-traffic locations, to make the most of early buying for the season.

Embracing toys at newsXpress Knox

We have introduced a large range of toys at newsXpress Knox just in time for Christmas but really for the post Christmas rush. Sourced through one of our newsXpress preferred suppliers, the pallet load of toys makes a striking presence in the store.

As the display was being created yesterday shoppers were buying.

We have an excellent mix of brand name toys, brands people will recognise and trust. This will help drive sales. The competitive price (with a good margin) will also drive sales (and make us happy).

The professional display does the range of toys proud – it is stunning and is being noticed from across the mall.

Toy sale at Watergardens

newsXpress Watergardens yesterday launched a toy sale. Christmas has been such a hit at Watergardens that we needed to bring forward our plans for a Boxing Day toy sale.

The display was professionally created in association with a newsXpress preferred supplier in the toy space. The result is stunning – attracting shoppers from the mall who see the display and want to get in on the opportunity. The toy products have been sourced at the newsXpress preferential pricing.

The newsXpress merchandise team has been busy helping members prepare to make the most of Boxing Day sale opportunities. The toy sale strategy is one of many available through newsXpress preferred suppliers.

Hallmark recordable storybooks selling well in newsXpress outlets

The Hallmark recordable Christmas storybooks are continuing to sell well right up to Christmas. The Hallmark national TV campaign and the excellent in-store collateral provided to newsXpress members along with out special pricing opportunity are driving excellent sales.

newsXpress Runaway Bay has been open just a couple of days and their recordable storybook display is working a treat. The have more than The Night Before Christmas recordable storybook.They have the full range of innovative and enticing recordable products from Hallmark. We are seeing this strategy deliver excellent results across the newsXpress group with customers purchasing two and three books at a time.

newsXpress had early access to this range from Hallmark thanks to our strategic partnership with the best known greeting card company in the world.

newsXpress Riverlink wins display award

Congratulations to newsXpress Riverlink for being voted the best decorated store in Ipswich for Christmas – both indoor and window.

Well done to everyone involved in earning this award. newsXpress is thrilled to have been involved in creating a stunning look for newsXpress Riverlink for this Christmas.

While awards are wonderful kudos, the real benefit is reflected in sales. newsXpress Riverlink is having a terrific Christmas thanks in part to the excellent visual merchandising in their window and in-store.

Gift refresh at newsXpress Gladstone Park

newsXpress Gladstone Park (VIC) last week benefited from a refresh of the gift department to make the most of sales in this last week before Christmas.

A newsXpress visual merchandising expert worked on-site with the store to create a fresh look for the range of gifts in store – including many from newsXpress preferred suppliers.

The refresh included careful planning which focused on the goals of attracting more shoppers to the gift displays and achieving a deeper and more efficient shopping basket.

The photo shows just a small part of the work done during the newsXpress VM visit to Gladstone Park last week.

Christmas at newsXpress Australia Fair

newsXpress Australia Fair (QLD) has Christmas on show from the front of the store , facing into the mall. A key feature of the display is the Hallmark recordable storybook – The Night Before Christmas – which has been a feature of the national TV campaign being run by Hallmark.

The Hallmark recordable storybook range has been a hit for newsXpress Australia fair and right across the newsXpress network. newsXpress members have had access to excellent marketing collateral, special pricing and value-add opportunities which have combined to deliver to our stores a unique selling proposition … making it a logical choice for hero product this Christmas.

Christmas at newsXpress Kingaroy Mall

newsXpress Kingaroy Mall (QLD) is promoting Christmas right across the front of the store and deep into the business. Packed with great Christmas cards, wrap, and gifts, the displays attract shoppers and drive good business.

As the photo shows, the team at newsXpress Kingaroy Mall is making great use of newsXpress preferred suppliers as well as newsXpress collateral like sale tablecloths to support Christmas promotions.

Christmas at Glendale (part 2)

newsXpress Glendale is also promoting Christmas gifts on this gift table placed right at the entrance to the store. This is in addition to displays elsewhere throughout the store including the display we wrote about a couple of days ago.

The display in this photo presents a bright and changing face for newsXpress Glendale and represents a key factor in their excellent year on year growth in gifts and other high margin product categories in their business.

newsXpress Jamison driving impulse business

newsXpress Jamison (ACT) has been driving good impulse Christmas business around the newsXpress book offers with this display facing customeers as they enter the store. The photo was taken a few weeks ago while there was still reasonable stock from the book offer.

The Christmas and other books have been heavily promoted in the newsXpress Merry Giftmas catalogue which newsXpress members have bene using in-store as well as being distributed to homes nearby.

Shopping at newsXpress better value than David Jones this Christmas

This Doggy Bank has been a hit this Christmas for newsXpress stores. Our catalogue price is $29.95. This provides our stores with a good margin. Our national pricing decision has also resulted in excellent sales and stores reordering stock.

The David Jones price for the same item is $39.95. A check with their flagship Sydney store yesterday indicated that it has not been selling all that well.

The newsXpress pricing approach and our external and in-store marketing have combined to make this product a hit.

Margin percentage is great … for dreams. Margin dollars are what matter … money in the bank.

newsXpress members are better off with the newsXpress merchandise strategies than they would be if they followed the David Jones approach.

The Doggy Bank is another example of the great value of shopping at newsXpress and the benefit for newsXpress members of the work put in by our marketing and merchandise teams.

Christmas in Glendale

Customers entering newsXpress Glendale see this high impact aisle end display packed with dolls from one of our newsXpress preferred suppliers.

This doll range has been a hit of Christmas, not just for newsXpress Glendale but for stores right across the newsXpress network.

In addition to good sales of traditional Christmas items of bon bons, decorations, cards and wrap, newsXpress stores like newsXpress Glendale have been enjoying good sales from the broad newsXpress Christmas offer.

Promoting Christmas in Leongatha

newsXpress Leongatha is promoting Christmas throughout the the store including this display on the dance floor.

All of these Hallmark branded items have been sourced through the Hallmark / newsXpress strategic partnership relationship. The products appeal to a broad range of customers and are selling well on impulse … from Hoops and YoYo through to the Disney mugs and plaques.

newsXpress Leongatha is leveraging the Hallmark brand connection with additional collateral created specifically for the stand.

Christmas outpost at Wetherill Park

newsXpress Wetherill Park is another newsXpress store running a busy outpost for Christmas. Offering cards, gifts, wrap and decorations for Christmas, this is a wonderful extension of the newsXpress Christmas offer.

The Hallmark recordable storybooks are a special feature of the outpost, leveraging the TV campaign supporting this innovative product.

newsXpress supports outposts as an excellent revenue boosting opportunity for members. We help by working with landlords, sourcing product, providing range advice and collateral with which to dress the outpost.