Category: Christmas

newsXpress Ballarat has Christmas on show in a high traffic location.  Part of their display is shown in the photo featuring the Hallmark Jingle the dog and the Hallmark Merry-Okee items.  These are two features of a very interactive Christmas this year … delivering an excellent point of difference for newsXpress stores compared to other stores.

As Hallmark has shown over the last two years, interactive sells – in cards, books and albums.  The Jingle the dog book takes the opportunity to a new level, making for some fun in store.  There is nothing like an interactive dog to make for a buzz in-store at Christmas!

newsXpress Engadine in New South Wales is promoting Christmas with excellent use of the marketing collateral provided by the group.  This marketing collateral supports products from the newsXpress Christmas catalogue as well as other gifts and the range of Hallmark Christmas cards.

The Christmas collateral from newsXpress included these A1 posters as well as two other sets of colour posters: A3 and A4.  This range of collateral helps stores connect with Christmas in a range of ways and with consistency.

newsXpress Watergardens is reporting excellent sales of Christmas products.  With this display and other promotions in-store, Christmas stock is moving quickly.

Facing into the mall is a display of known brand products.  These are pulling nice traffic and this is generating some excellent business.

With the Christmas catalogue just hitting now and TV to kick in soon, Christmas is set to reap excellent rewards for newsXpress members, delivering excellent incremental business and re-introducing newsXpress stores to shoppers in their area.

newsXpress is thrilled to be acting as one with the Christmas offer common across the group.  This has enabled a consistent catalogue, in-store and TV marketing campaign … showing the value of a unified group of newsagency businesses working together to make the most of this highly valuable season.

Check out the terrific Christmas card display for Hallmark Christmas card at newsXpress Mt Sheridan in Cairns Queensland.  The display of single cards reflects an excellent range of cards for shoppers to there Mt Sheridan centre.  It is capped with bags and other items for the Christmas season.

There is a feature display of Hallmark sound cards … the best range of sound cards available in Australia thanks to the Hallmark commitment to quality and to using original artists.

Just out of shot in the photo is a range of boxed cards, wrap and other items from hallmark for the Christmas 2011 season.

newsXpress stores across Australia have the new and refreshed range of Hallmark cards for Christmas.  we are thrilled that Hallmark engaged in feedback from last season prior to developing the Christmas range for the year.  We appreciate being part of that feedback process.

newsXpress Mt Sheridan has an excellent range of everyday cards from Hallmark in addition to this terrific Christmas display.  They are a proud and happy Hallmark retail outlet.

newsXpress members are reporting good sales of our exclusive range of newsXpress boxed Christmas cards.

Whether displayed in a feature display at the counter or on the table with other boxed Christmas cards, the newsXpress range of boxed Christmas cards is selling well.

Our merchandise team carefully selected the designs and negotiated their exclusive use for newsXpress members.

The photo card is particularly popular as is the pack with two exclusive Lego designs.

On top of the benefits of exclusive designs is the wonderful feeling of raising funds for the RSPCA.  Ten cents from every pack goes direct to the RSPCA.

newsXpress stores across Australia are raising money for the RSPCA through the sale of specially marked boxed Christmas cards.  The designs of our boxed Christmas cards, which are exclusive to newsXpress, are part of a commercial and socially responsible campaign for Christmas 2011.

This campaign further shows off the newsXpress difference and promotes not only quality and enjoyable products but also supports a charity which does important work in the Australian community.

newsXpress has provided collateral to stores for promoting the RSPCA fund raising connection.  We are being transparent on exactly how much money from each box of cards sold goes to the RSPCA.

newsXpress Australia Fair (QLD) has Christmas on show from the front of the store , facing into the mall.  A key feature of the display is the Hallmark recordable storybook – The Night Before Christmas – which has been a feature of the national TV campaign being run by Hallmark.

The Hallmark recordable storybook range has been a hit for newsXpress Australia fair and right across the newsXpress network. newsXpress members have had access to excellent marketing collateral, special pricing and value-add opportunities which have combined to deliver to our stores a unique selling proposition … making it a logical choice for hero product this Christmas.

newsXpress Kingaroy Mall (QLD) is promoting Christmas right across the front of the store and deep into the business.  Packed with great Christmas cards, wrap, and gifts, the displays attract shoppers and drive good business.

As the photo shows, the team at newsXpress Kingaroy Mall is making great use of newsXpress preferred suppliers as well as newsXpress collateral like sale tablecloths to support Christmas promotions.

newsXpress Glendale is also promoting Christmas gifts on this gift table placed right at the entrance to the store.  This is in addition to displays elsewhere throughout the store including the display we wrote about a couple of days ago.

The display in this photo presents a bright and changing face for newsXpress Glendale and represents a key factor in their excellent year on year growth in gifts and other high margin product categories in their business.