Books | newsXpress Blog

Driving traffic, sales and margin with books

newsXpress has just pitched its first book offer for the year. Targeting the busiest time of the year in book sales, the offer enables newsXpress members to enter this market easily, efficiently and profitably. Thanks to our supplier relationship, participating newsXpress members will have a compelling book offer which will drive excellent sales. It will be supported by advertising which will pull new customers to newsXpress locations.

Last year, thanks to newsXpress support, some members saw book sales quadruple, making the bottom line return more valuable per square metre than magazines.

GOING WITH THE ‘FLO’ AND TAPPING INTO THE LOCAL COMMUNITY

Serving the community is what newsagencies are renowned for, if you can tap into it using local icons even better.

Proprietor Donna and the team gave it some thought and declared that Pumpkin Scones were to be on the menu at newsXpress Kingaroy Mall and dutifully invited Flo Bjelke Petersen in to sign her new book (with her famous Pumpkin Scone recipe the highlight!).

A nice sales boost can do wonders, thinking outside the four walls at Kingaroy has brought joy and renewed sales…

newsXpress Kin Kora prove everyone can be a Gourmet’l

newsXpress Kin Kora received a special early allocation of one of the newsXpress Father’s Day promotional lines – the Gourmet’l cook book.

Sarah at Kin Kora has negotiated a local area cook up with the decidedly male influenced recipes on the menu! Below are some of the pictures of their first display!

Adapting to suit changing needs of consumers

Brett and Alexandra Carey of newsXpress Deception Bay have done a magnificent job combining two very different promotions and also introducing a new ‘kid’s corner’ initiative.

The Care & Friendship Promotion exclusive to newsXpress through the Hallmark Alliance relationship builds sales by encouraging customers to purchase multiple products in the Forever Friends and Welloington Bear range – the prize a giant 36″ cuddly Forever Friends Bear!

The ABW Mid-Year Book promotion as seen in the photos has proved a great success throughout our network of stores.

And finally the introduction of a ‘kiddies corner’ which encourages greater duration of time shopping the store, while also providing a conscientious and creative local community service.

Success with concurrent promotions

Manni Ribeiro is an enthusiastic newsXpress proprietor. Eumundi is a small market and to excel in a retail business you need to show energy, a point of difference and an ability to adapt to changing needs and tastes.

The following photos show Manni’s store with three concurrent promotions. While some might say this can detract from each event, others will point out that he is trying to maximise exposure and interest in three very different categories. This can not only generate new sales but also encourage multiple purchases across his entire range.

Photos depict the following promotions:

ABW Mid-Year Book Promotion
Create ART Mid-Year Promotion
Care & Friendship Month

Books, books and books

Our newsXpress Forest Hill store has grown books into an $80,000+ a year category thanks to the supplier arrangements and supporting marketing materials developed exclusively by newsXpress with ABW (Australian Book Wholesalers). This is an extraordinary success in the first year of a new department. While the shop has sold discount novels previously, they have accounted for around $12,000 a year in sales. To add $80,000 to this with a good margin demonstrates the value of being part of a proactive marketing group which is driving balance across the business. The best part about books is the marketing – this is bringing new customers to the store as well as other newsXpress outlets participating in the promotions.

SYMPLY TOO GOOD TO BE TRUE

Annette & Bill Sym from ‘Symply Too Good To Be True‘ have always been great supporters of newsXpress, and the newsXpress network continues to sell a huge amount of the ‘Symply Too Good To Be True’ range as a result.

Introducing bookXpress

Chris Samartzis upon purchasing the newsXpress Reservoir store took the hard line on the Toyworld department and replaced it with hand chosen gift & plush lines and books.

Results so far have shown this to a master stroke as the discounted books are flying out the door and creating a buzz in the local market. Good business is knowing when to make the right moves.

ABW DRIVING NEW MONEY SALES AT SALAMANDER BAY

The team at Salamander Bay thought they’d have a crack at the new ABW book deal with newsXpress. They sold out and can’t wait for the next one.

NEW MONEY STRATEGIES WORKING AT WYALLA PLAZA

The team at newsXpress Wyalla Plaza have jumped on board with the ABW book deal and the exclusive Canson Creative Centre with tremendous positive immediate impact on sales. Bryan and the team have a flexible store so they can and accommodate new ranges swiftly into their store which is a huge bonus to new money revenue.

INNOVATION CONTINUES

At the newsXpress corporate store at Watergardens we decided to build a purpose built book stand for our new group partnership with Australian Book Wholesalers (ABW). In terms of competition in the book space we forge ahead against Angus & Robertson, Dymocks, and two other major anchor mass merchants in Watergardens Town Centre. Newsagents need not be afraid as initial signs of this new innovation are remarkable with the books attracting a lot of attention and adding another string to the newsXpress bow. Project XLR8 is working well at newsXpress.