newsXpress Beers Port Lincoln in South Australia has been promoting a range of One Direction products in their shop window, drawing in shoppers from the street with their excellent range of items related to the boy-band phenomenon.
Bringing a range of products together from various suppliers for a window display pitches the business as satisfying an interest or need. It separates the business from others who may have the titles but will not have been smart enough to pitch them together in this way.
It’s a smart move.
