Storytime: sharing sunshine

Storytime:  “I need a gold pen please.” I looked up to see Jean, an 80-something long-time customer. “I need a gold pen so I can spread some sunshine.” Jean was smiling.

We had this thing where she would tell me part of a plan and I had to guess. I brought several gold gel and felt tip pens to the counter for Jean to try. “Let me guess, you’re going to draw the sun?”  “No, silly. I am writing to each of my grand kids, telling them how much I love them, what they mean to me and how I’ll see them soon. The gold ink adds a brightness to the note, makes it shine.”

After bagging up two pens Jean selected, Jean looked at me for a moment before speaking. “You know, that’s not a bad idea. I might draw a cute sun on each note. Cheerio,” jean said as she was on her way.

We love hearing what our customers do with what they buy, the joy something as simple as a pen can bring.

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I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]

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