Customers tell you the most human and personal of stories sometimes. Sixty-something Tom was looking for a card. I offered help. “Don’t laugh or judge me but I need a card for my dad.” Oh, how old is he,” I asked. “He died a few days ago,” Tom said with resignation. After a pause, he added “there are some things, some things I never said, that I wished I had said, things I think he’d like to hear. So, I need a card that I can write on, and put in his coffin.” Tom swallowed a tear.
It turned out Tom’s dad loved penguins and we have a card with the most beautiful penguins on it. Tom was thrilled. “This is perfect,” he said, beaming, “he’ll like that.”
Every day, every day, real people, real emotions.