Month: August 2012

newsXpress Ascot Vale in Melbourne is promoting the GO GREEN & GOLD competition from ACP Magazines that is running exclusively in newsXpress stores across Australia.

With placement in prime position on the shop floor, facing shoppers as they enter the business, the display with products and promotional material has been setup for maximum opportunity of success.

Being the only magazine outlet in Ascot Vale promoting the competition is leveraged well by newsXpress Ascot Vale.

Good stuff Ascot Vale!

New newsXpress member, newsXpress Port Fairy in Victoria is promoting the GO GREEN & GOLD exclusive promotion with this display facing shoppers as they enter the shop.

Starting with some of the titles featured in the promotion, the display builds based on the core colours of the campaign and leveraging the collateral provides by ACP Magazines.

Being exclusive, this is an ideal campaign to promote in Port Fairy as no other business in the area is providing this opportunity to win one of four home entertainment systems.

newsXpress members are engaged nationally in supporting this promotion. the photos we are publishing here are representative of store level engagement.

Often, members are promoting the competition in more than one location at once.

newsXpress Woden has been promoting the GO GREEN & GOLD competition running exclusively in newsXpress stores courtesy of the support of ACP Magazines.

This display is located on the lease line, at the front of the business – where shoppers in the mall can see the exclusive opportunity.

This is prime positioning for the promotion – ideal given that no other shop in the centre is offering the opportunity to win one of four home entertainment systems with a total prize value of $17,000.

Great support from Woden.

Check out the in-store display created by the team at newsXpress Deception Bay to promote the exclusive GO GREEN & GOLD campaign. Talk about attention-grabbing!

Click on the image to see this in detail. It would be worth showing those responsible for displays this photo. Note the visual merchandising work done to bring the display to life.

There is no missing this display and the opportunity of the competition. With four home entertainment systems to the value of $17,000 in total on offer it’s well worth it.

 

newsXpress Wetherill Park is promoting the GO GREEN & GOLD competition with this terrific display in-store, directly promoting titles tied to the opportunity.

Located in-store, in a terrific location in the magazine department, this display is well positioned to be seen by shoppers and drive engagement with the opportunity.

GO GREEN & GOLD is all about selling more ACP Magazines titles in newsXpress stores. The lure is the opportunity to win one of four home entertainment systems. The total prize pool is valued at more than $17,000.

newsXpress Watergardens is supporting the brand initiative for New Idea launched by Pacific magazines. This week, the impulse purchase unit is displayed at the counter along with branding collateral.

Next week, the display will be in another high traffic location in-store at newsXpress Watergardens to help the business tap into the terrific TV campaign currently running for New Idea.

newsXpress stores are supporting this promotion with the floor unit and by using the collateral provided by Pacific Magazines in other displays.

Tactically placed floor display units generate good sales.

Some newsXpress stores are promoting the exclusive GO GREEN & GOLD campaign with placement of the display unit and collateral outside or at the entrance to the business.

Placement outside or where passers-by can see the stand, as they are doing at newsXpress Gympie, and promoting the opportunity to win one of four home entertainment systems (total prize pool value $17,000) helps the business tap into Olympic fever.

This display is a perfect example of tactical engagement with the GO GREEN & GOLD campaign. It’s not always the biggest display which generates the best sales uplift … and it’s sales uplift which matters the most.

newsXpress offers to help any member with help on its GO GREEN & GOLD display.

With the new brand TV commercial for New Idea on air, newsXpress members are making the most of the opportunity and promoting the title using the wonderful stand in high traffic locations.

From placement at the entrance to the shop, to the main counter to next to the copier and other busy locations in-store, the compact and attractive floor unit is being used to achieve incremental sales of New Idea for newsXpress members.

Every newsXpress member was sent a display unit regardless of business size. This is a wonderful bonus for the group, excellent support from Pacific Magazines.