May, 2011 | newsXpress Blog

Wonderful Mother’s Day Display at Watergardens

You can count on Renee at newsXpress Watergardens to come up with creative and compelling visual merchandising for seasons and all through the year. Dotted throughout the newsXpress Watergardens store are displays drive excellent sales results. For a newsagency surrounded by leading gift shops, newsXpress Watergardens performs very well in this product category.

The photo shows one of the Mother’s Day displays created by Rene. Making smart use of a column, Renee has beautifully positioned a selection of Mother’s Day gifts. Renee’s selection of the background colour is genius as it draws attention to the display but maintains the products as the hero.

Of course, the proof of any visual merchandising has to be in the sales result. This is something which Renee tracks, learning from which displays work and which could have done better. This commitment to tracking results is essential in retail.

Mother’s Day Gifts at newsXpress Yarram

newsXpress Yarram is promoting their gift range as part of their Mother’s Day offer. Surced from a range of newsXpress preferred suppliers, the gift wall at newsXpress Yarram is plump with gifts perfect for mum this Mother’s Day.

newsXpress members across the country have been reporting excellent results from gift department initiatives this year. there has been good growth in the range of preferred suppliers and some excellent offers with which to broaden the range in-store.

An expanded gift range works well with greeting cards as we are seeing.

Mother’s Day Window at newsXpress Leongatha

newsXpress Leongatha has been promoting Mother’s Day with this wonderful and creative window display facing onto the main street.

Featuring wonderful Hallmark collateral and a selection of gifts, the window display featured Mother’s Day opportunities for mothers of all ages and situations.

It is through attractive and appealing displays like this that newsXpress members can position their businesses competitively for major seasons like Mother’s Day. We have access to a broad range of collateral and resources directly through the group and through strategic partner Hallmark Cards.

Mother’s Day at newsXpress Pakenham

The whole front window of newsXpress Pakenham has been promoting Mother’s Day 2011.

Featuring newsXpress Mother’s Day collateral, Mother’s Day Book Sale collateral, a wonderful range of Hallmark Mother’s Day cards as well as a a selection of gifts, the window is a terrific invitation for the season.

Like so many newsXpress members, newsXpress Pakenham has been having a terrific Mother’s Day season.

Mother’s Day at Albany Forest

newsXpress Albany Forest has been having a terrific Mother’s Day season. They have had a good range of cards and gifts on offer at the front of the newsagency facing shoppers as they pass by.

Featuring Hallmark Mother’s Day cards, Mother’s Day gifts and Mother’s Day themed helium filled balloons, the front of shop display has worked a treat attracting browsers and converting them into shoppers.

In Queensland this year especially it is good to hear stories of trading success with Mother’s Day.

Optus range a hit at Singleton Heights

newsXpress Singleton Heights is reporting excellent results from the expanded range of Optus products now offered in-store as part of the Optus Premium Pre-Paid Reseller Program sourced through newsXpress preferred supplier Jenlist. With the new cabinetry and Point of Sale materials, the business has achieved an excellent increase in sales of mobile phones, sim cards and mobile accessories. This is helping drive an excellent increase on sales of Optus/Boost recharge product.

newsXpress is working with Jenlist in a variety of engagement options for newsXpress members from simple cabinet units through to complete store-within-a-store concepts.

Mother’s Day at newsXpress Runaway Bay

newsXpress Runaway Bay has Mother’s Day cards and gifts right at the front of the shop, facing into the shopping mall.

With an excellent range of gifts from newsXpress preferred suppliers, the team at Runaway Bay is having a wonderful Mother’s Day 2011 season. Well done too, they deserve every success they are having with this new business.

Mother’s Day at Australia Fair

newsXpress Australia Fair on the Gold Coast is promoting Mother’s Day from this display at the front of the store through to more Mother’s Day products and offers deep into the newsagency.

As the photos on this blog have shown over the last couple of weeks, newsXpress locations across Australia have embraced Mother’s Day in a consistent way … offering access to an excellent range of products, supported with good visual merchandising and backed by good value consumer offers.

Mother’s Day at newsXpress St Clair

newsXpress St Clair has a terrific Mother’s Day offer spreading across the front of the business, facing into the shopping mall with the Hallmark Mother’s Day range at the hear of the promotion.

St Clair, like many newsXpress members, is reporting good business for Mother’s Day 2011.

Mother’s Day Gifts in Sunbury

newsXpress Sunbury (Victoria) is offering an excellent range of Mother’s Day gifts including the range on display in the photo.

Sourced through newsXpress suppliers, often at highly competitive rates, the gifts are proving popular with Mother’s Day shoppers in the lead up to the big day.

Elsewhere at newsXpress Sunbury, Mother’s Day is supported with displays promoting an excellent greeting card range, the best in Sunbury, as well as use of newsXpress exclusive collateral promoting the season.

Magazine Display of the Week: Ocean Grove

newsXpress Ocean Grove has the Magazine Display of the Week with this Royal Wedding feature in prime location in-store.

We like the display because it is bold, eye catching. It takes the Royal Wedding story off the page and presents it is a fun yet respectful way. It celebrates not only the wedding but also the Woman’s Day coverage.

Kudos to everyone at newsXpress Ocean Grove for conceiving and creating this display, especially to the bride for giving up her wedding dress. There is no truth in the rumor that the dress is Cathy’s – one of the owners of the business.

newsXpress supports proactive engagement promoting magazines, making the most of the opportunity for this important products category is a key element of traffic generation.

Happy Hour Feature at newsXpress Mini Conferences

The newsXpress Mini Conferences which kick off in under three weeks will feature a HAPPY HOUR … offering SUPER deals from attending preferred suppliers. The deals will only be available for conference attendees on the day. These “HAPPY HOUR” offers will be separate from any other offers suppliers have on display.

HAPPY HOUR will from between 9am and 10am at each conference location.

This is another newsXpress exclusive initiative … making newsXpress membership even more valuable.

Free book offer drives Mother’s Day sales

The free book offer running with the newsXpress Mother’s Day Book Sale has been driving good sales over the last couple of weeks. Run in association with a newsXpress preferred supplier, the book offer pitches a good value proposition to newsXpress shoppers.

The offer is simple, buy one of the nominated Mother’s Day featured books and you get another book of your choosing from a selection for free. More GREAT VALUE from newsXpress and its supplier partners.

Mother’s Day gifts at newsXpress Watergardens

newsXpress Watergardens is promoting an excellent range of Mother’s Day gifts on the dance floor with this multi-layered promotional display.

Easily browsed and shopped, the display is driving an excellent sales result for the business at the Watergardens Town Centre.

Mother’s Day at newsXpress Terrigal

newsXpress Terrigal has been promoting Mother’s Day with this cross-aisle display offering Mother’s Day cards, Mother’s Day gifts and Mother’s Day books. Greeting customers as they enter the shop, the display is a perfect reminder, easy to browse and offers a good range for a variety of Mother’s Day giving situations.

Clever use of text message marketing campaign

Another newsXpress member has made good use of text messaging last month to promote a magazine. newsXpress first introduced this service in partnership with Pacific Magazines in 2009 as part of a broader magazine promotion program. Members who engaged reported excellent results. Access to the service is still available today and, as the recent campaign has shown, it is an excellent and innovative way to connect with customers.

Leveraging technology in this way is important in driving business results as well as showing off the relevance in today;s marketplace of the business.

We sell technology products in newsXpress locations so we feel that it is important to show off how we leverage technology opportunities for ourselves.

Mother’s Day at newsXpress Umina

newsXpress Umina has been promoting magazines as an ideal Mother’s Day gift with this display crosss the front of the business, greeting customers as they enter the shop. Drawing together collateral from suppliers as well as newsXpress, the display offers a broad cross-section of magazines as Mother’s Day gift suggestions – in addition to the more traditional Mother’s Day gifts and Mother’s Day cards which are available in-store.

Mother’s Day at Mornington Central

newsXpress Mornington Central is promoting it’s Mother’s Day card range on the wall facing onto the high-traffic dance floor area of the store. Featured under a spotlight, attention is drawn to the range to all who enter the store. This featured position is reflected in sales of Mother’s Day cards. Click on the image for a larger version of the photo.

Mother’s Day at newsXpress Redcliffe

newsXpress Redcliffe tells a terrific Mother’s Day story with an excellent range of gifts and cards – with an attractive display right across the front of the business and running deep inside.

Capping the display with newsXpress collateral and working in with supplier collateral, the Mother’s day story at newsXpress Redcliffe is professional, bold and commercial.

Mother’s Day at newsXpress Knox

newsXpress Knox is promoting Mother’s Day right across the front of the business featuring a wonderful range of Hallmark cards, Mother’s day books and Mother’s day gifts. The range goes deep into the shop. Less than a third of the total Mother’s Day card range can be seen in the photo.

Based on traffic generation and sales for the season already, newsXpress Knox is set for a cracker Mother’s Day 2011.