newsXpress Bairnsdale proprietors Dave and Gina have firmly embraced HOT ink! since joining our network. Prior to their introduction to newsXpress, they ran with another Ink group, enjoying reasonable success, but since introducing HOT ink! their results have been phenomenal.
They gleefully accepted advice to install their range in the front window and subsequently cleared the formerly cluttered windows to realy highlight the stock. There is still some work ot do but the transformation has been amazing. The display will be completed by the use of the square modules for additional promotional stock.
The highlight of their endeavors so far however is undoubtedly the massive window signage – boldly proclaiming HOT ink! The signs were created locally but are definitely the brainchild of Dave and Gina. The signs are made of the same material as ‘L’ and ‘P’ plates used in motor vehicles and was easily installed by Dave and Victorian State Business Manager, Ian Urquhart in under 10 minutes.
The effect of this commitment to their ink category has been felt almost immediately with several customers over heard musing they didn’t even know the store sold ink despite it being a permanent fixture for over two years. The new lease of life and especially the signage will ensure this mistake won’t be made again!
The newsXpress Bairnsdale window before HOT ink!
Dave and Gina advise that members can obtain these great window decals via their printer who has the equipment set up for the job.
contact bairnsdale@newsXpress.com.au