newsXpress Blog

newsXpress Ivanhoe has had its broad Halloween range on display on the dance floor, in a high traffic location in the business.  Besides promoting the valuable season, the display differentiates the store from the old-school newsagent tradition of no change.

Halloween has been on display right through newsXpress Darra with newsXpress collateral and featured Halloween products hanging from the ceiling of the store – creating a nice sense of theatre beyond the Halloween product display.

newsXpress Knox has this week used streamers to attract shoppers to its Halloween range.  Tucked just inside the lease line to the store, the streamers flow freely in the breeze through the centre and draw more attention to the display.

This is the fifth major change to the Halloween display at newsXpress Knox in gthe last month.

You can see the streamers working when you watch people across the mall and how their head is turned by movement off to the side or in a distance.

The streamers act like a speed hump.  They slow people down or draw their attention to something they may have missed – in this case a terrific Halloween display.

As the season is drawing to a close, there are plenty of reports of success with Halloween across the newsXpress network.

Halloween is going well at newsXpress Riverlink thanks to the display in the photo and other displays promoting the season.  With just a few days left to the big day, the team at newsXpress Riverlink is making the most of the Halloween opportunity by keeping displays fresh and finding fun ways to connect with the season.

The Halloween recipies are on display at newsXpress Gumdale.  Customers are loving this resource, it is taking Halloween to a higher level than just selling Halloween products.  At Gumdale they have made the recipes part of the Halloween feature in-store – another way of showing the newsXpress difference.

The external window of newsXpress Parkmore is a feast of cobwebs as they promote their newsXpress Halloween range of goods.  The very different look of the display window is drawing attention to the store, as it should.  Halloween is a season with excellent promotional opportunities and newsXpress is thrilled to see members engaging – as at newsXpress Parkmore..

newsXpress Ocean Keys (WA) is giving Halloween a great run at the entrance to their store with this terrific display of Halloween costumes and trick or treat items.  The key to retail success with Halloween in retail is to be bold and have fun.

The team at newsXpress Maryborough (VIC) went all out to create a different Halloween display this year. They hired a professional merchandiser to put the window together.  The goal was to make the store the talk of the town and draw people in to see the Halloween range.  Click on the image to see the detail of the stunning window display – a display which is completely unlike anything you would expect to see in a newsagency.

The display offers an excellent tutorial in visual merchandising opportunities for seasons like Halloween.

The team at newsXpress Gympie got into the Halloween spirit by dressing up in full Halloween garb.  If theatre is important in retail (and it is) then this is retail at its best!  Imagine what a regular would think when they come in to pick up their newspaper.  Click on the image to see the detail of their scariness at newsXpress Gympie.

newsXpress Jimboomba has been featuring the exclusive to newsXpress Halloween voice changers with this display.

newsXpress sourced the voice changers through its strategic partnership with Hallmark.

Priced at $14.95, the voice changers can be bought for $9.95 if purchased with three Hallmark greeting cards.  newsXpress often uses cross promotion like this to drive sales in multiple categories.

newsXpress members are reporting that the best way to sell the voice changes is through in-store demonstration.  Kids love them.

newsXpress Ocean Grove is promoting Halloween in the window in the countdown to the October 31 fun time.  This  display is n all about attracting people in the street to step into the store and shop for Halloween products.  The reflection on the window in the photo does not do the display justice.

newsXpress Jimboomba is promoting Halloween 2010 with this scary and fun display in a good location in-store. Packed with products from newsXpress preferred suppliers, Jimboomba residents have an excellent range of Halloween products from which to choose.  Click on the image to see a larger version off the photo.

The team at newsXpress Knox has refreshed the behind the counter Halloween promotion with this updated display.  The display is designed to promote the broad range of products available for enjoying Halloween 2010.  You know you have a good impulse purchase display when customers buy from it – this has been the experience at newsXpress Knox.

newsXpress Nerang, one of our newest newsXpress members, is playing with Halloween for the first time. They are using the newsXpress marketing collateral to draw attention to the Halloween products they have left – on display on a power end. With just a week to go, many newsXpress stores are running low of Halloween product to sell – 2010 has been a terrificyear for Halloween.

Halloween is centre stage at newsXpress Mountain Creek with a display on a power end, facing customers as they enter the store.  The black background is ideal for featuring some of the more colourful Halloween products. Right across the country newsXpress stores are leading the way with great Halloween products this season – just like at newsXpress Mountain Creek.

newsXpress Ocean Grove is enjoying playing with Halloween for the first time ever.

This display in a high traffic location at Ocean Grove is enticing shoppers to get involved in the fun of the season – from costume pieces through to the pumpkins which light up.

For the last week newsXpress team members and store have been inncluding this footer on emails.  It is a variation on the Halloween collateral provided to newXpress stores on our A2 posters, in store newsletter, Halloween recipes and other collateral.

This is smart marketing in action – we are proud of comprehensive seasonal coverage.