newsXpress Woden in the ACT have spent the last three weeks operating off trestle tables in their shopping centre due to a brand new shopfit being completed in their store.
Despite the tight time-lines interfit retail completed on schedule and Anthony and Nicole were able to open on time today!
The shop looks sensational, and team at newsXpress Woden are equally excited, tired, proud and motivated!!!
With the entire team of newsXpress Wagga Wagga eagerly awaiting the arrival of Troy’s (Troy Sutherland, proprietor of newsXpress Wagga Wagga) new baby, the newsXpress store support team of Karen and Jeff got stuck into re-planning the stationery department.
It was a very big job but sales are going to increase from the resultant refit and consumer friendly layout.
Meanwhile Troy thought all of his Christmas’ had come at once!
These are some pictures taken at newsXpress Orange last Monday, Karen is seen pictured with Paul & Maureen Blunden’s cute little grandson son Sam in his very special newsXpress T-shirt!
Great innovation all round in Paul & Maureen’s store, they are great ambassadors for newsXpress!
newsXpress Goulburn has just finished installing their new Canson Creative Centre and completed a full stationery re-alignment with thanks to newsXpress Category Manager, Jeff Walsh.
The relay not only created enough space to accommodate the entire Creative Centre but also provided the room to introduce a new promotional area near the front entrance for seasonal gifts.
John & Sally Stein are getting new glass shelving and slat-wall fitted immediately and hope to sell much more high margin items as a result of this refit.
The Canson partnership is working a treat. No matter the type of store, the demographic or the proprietor, the Canson product with it’s great quality, price and brand is selling like crazy.
Consistency through the newsXpress network and great supplier support is ensuring Canson and newsXpress are reaping the rewards.
The following photos are from newsXpress Westpoint one of over 70 stores who have already installed the exclusive Canson Creative Centre.
The team at newsXpress Toowong has a great General by the name of Scott. He is a visionary as well as a completer-finisher. The store is perpetual motion allowing the owner Paul to work on the business not in it. The photos say it all.
State of origin is only but one of the promotions on at the moment, with HOT ink! 6 churning and burning and financial year diaries also in play, all parts of the store are working.
The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.
As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.
How many pens does it take to fill a wall in a newsagency? Too many….
newsXpress encourages all of its members to measure space to effectively merchandise a store. Data is king and the team at newsXpress Indooroopilly carefully choose what pens they stock.
By having what sells and not having every pen available, merchandising by functionality and not being lead around by the tail by suppliers, they have taken control of their stock, lowered capital employed and increased return on space and return on investment. The more stock turns you get the more profitable your operation.
The team at newsXpress Toowong keep nailing new money revenue streams resulting in increased profits and satisfied customers who see something new every time they come into the store.
Whether it’s the Canson paper, cardboard and exclusive newsXpress Creative Centre Art ranges, Artee Supplies invitations, hIPP boxes and fashion stationery or massive growth from the Hallmark strategic partnership. Its great to see a store so well run and growing at a massive rate.
newsXpress Castle Towers is never satisfied with their presentation and have completely rebuilt their back wall with great products from Canson Colour, Canson Creative Centre, hiPP, Christina Re, Hallmark, and Ink & Toner.
They have completely changed the front of store as well with small displays on specially built units which allow the passer-by to look further into the shop and maybe be drawn to something not previously seen. This significantly increases the available front of store space so highly sought by suppliers.
Even though Margaret River in WA only has a population of 6,500, they continue to innovate and add new ranges such as the Artee Supplies range.
Andrew & Tanya continue to innovate and look for opportunities in a town that is experiencing exponential growth.
newsXpress Ascot Vale is producing new money revenue to offset intense competition in the area from major competitors. By embracing gifts, invitations, fine papers, books and cartridge recycling they are bringing in people who would not otherwise visit a traditional newsagency.
Since installing the new Canson range, The team at newsXpress Cleveland don’t sell cheap cardboard any more. They used to sell the cheap stuff for 90c now they sell it for $1.80 and have not lost a sale. Shows that quality cardboard sells and not one customer has complained. It has actually driven more sales with artists now coming into the shop to buy this fabulous range.
Artee Supplies are working with newsXpress to drive new money sales in the group. DIY invitations are a blue ocean category for newsagents and many newsXpress retailers have embraced some of the great ranges on offer.
The recent retail partnership with Canson is providing interesting data to the group. Not only are sales going north, customers are happy with the quality of the cardboard and happy to pay more for a superior product. National brands drive sales and the Canson/newsXpress partnership is proof of this.
newsXpress Arana Hills are having great success with the ‘new money’ category of Ink & Toner.
Brett and Kaylene Connelly offered this testimonial:
“We have had Ink & Toner in our store for about 11 months.
We got into the product because we wanted something new and with ink we saw enormous growth potential. To accommodate the space required for the cartridges we moved Darrell Lea and exposed a perfect area near the front counter that was highly visible and secure. As soon as we installed some hang sell fixtures we were up and running.
We have participated in each of the five newsXpress HOT ink! promotions. We have found that the sales do spike during the on-sale periods, but pleasingly sales remain strong once the promotion ends.
We have identified a further opportunity for extra sales with associated products and look forward to the merchandising challenge to create a full technological offer.
The catalogues are distributed to the homes in the suburbs surrounding Arana Hills by a letterbox drop company with the remainder being used as bag stuffers in store.
Our advice to any store starting out in this exciting category is to only stock the products suggested and advertised by newsXpress, and even then watch the sales and adjust orders to suit your market”.
newsXpress are pleased to announce the appointment of Jeff Walsh as the newsXpress Retail Groups National Stationery Category Manager.
Jeff has over 30 years experience in the stationery field in both the retail and commercial wholesale sectors. He is already well known to newsXpress members as the Queensland State Manager for Stationers Supply and will use this relationship to drive sales throughout the group.
“We see a gap in the stationery market for newsagents” said Graham Randall, founding Director of newsXpress “and the appointment of Jeff to the role of National Category Manager is a means for us to deliver on this opportunity to our members”.
Jeff will begin with newsXpress on the 1st of March and be stationed in the Brisbane support office. He will report directly to Keith Sonerson, National Merchandise Manager.
With a strong newsXpress member base now pushing 30 in NSW and the ACT any large scale promotion is beginning to make an impression in Australia’s largest market.
Back to School is being promoted with great intensity by major retailers such as Big W, Officeworks, even Woolworths and The Good Guys. Small businesses such as newsagents have a magnificent opportunity to compete by utilising the expansive media campaigns and delivering exceptional service, convenience and competitive prices.
The NSW/ACT members have participated in two BTS themed catalogues during this period and called on their vast experience to deliver some outstanding results. See below for the unique successes and strategies used by individual stores.
newsXpress has been running an offer through some of its stores which includes an offer on Double A paper. Customer feedback is that the quality is been exceptional. What is interesting to us is that customers are making a point of complimenting us for carrying such a good quality paper and saying they are switching to this brand. So, kudos to Double A.
newsXpress is proud to lead the market again with this two page flyer promoting tax time deals of BRAND NAME stationery.
The strategy behind this campaign is the realignment of consumer attitude to stationery pricing and range in newsagencies and in particular newsXpress newsagencies. This is a long term campaign which has been developed with the support of key brand name stationery companies.
newsXpress members across Australia are delivering this flyer to homes around their stores and enjoying the resulting stationery sales kick.
