newsXpress will be introducing three new stationery seasons for newsXpress newsagents next year. These details of these secret campaigns will be announced confidentially to members closer to action time. Our research has identified three lucrative opportunities which will give our members exclusive and valuable revenue opportunities.
Category: Stationery
Early back to school pitch
newsXpress has provided members wanting to make an early Back To School pitch with marketing collateral featuring excellent deals. The catalogues, delivered by Salmat, also feature our Nintendo Wii competition. While many newsagents prefer to focus on Christmas this time of the year, we recognise that Back To School specialists are busy promoting their offers to schools which like to get orders completed prior to the end of the current year.
newsXpress, through its Back To School campaign and support, has been able to get some members into the opportunity for the first time.
Sourcing low cost China product
Smart newsagents balance their respected brand offers with timely special value deals. newsXpress has announced a new supplier relationship this week which makes selected China product available to members on good terms. This will enable our members to supplement their existing brand strategy with special offers and through this build a healthier shopping basket.
newsXpress is constantly looking for opportunities for members in a variety of situations and product categories. Solutions like the China product offer announced this week are not mandatory on members.
Back to school popular
The Back To School offer put together by the newsXpress merchandise department has surpassed all sales expectations. Our members have embraced the offer because of the quality brand name product, excellent prices and other aspects of our strategy which we are not about to share in this public place.
What is most pleasing is the uptake from newsXpress members who would not usually make a big Back To School commitment for local reasons. They have embraced our offer because we have pitched a range of product which is relevant to their circumstances.
The newsXpress Back To School range and the supporting national marketing and advertising campaigns will drive new customers to our shops and improve sales efficiency from existing customers. This is a key part of the newsXpress mission for its members.
Stationery is more than buying
Buying stationery at the right price is important. How you manage the product in-store is equally important. newsXpress recognises the importance of store layout and offers a plan a gram service to its members. Drawing in industry expert advice, we are helping newsXpress members develop new in-store plans around stationery which drive sales. Product adjacencies, brand promotion and retail theatre are all part of what our experts bring to the table in relaying stationery.
Our intellectual property around our approach to stationery is exclusive. It is another reason why we see newsXpress members embracing the model perform so well in the stationery department.
At our Annual Conference on the Gold Coast later this month we will share some insights into our approach on stationery which will further propel newsXpress newsagents to greater success.
Visual merchandising for newsagents
Having the right product on the shop floor is important. Landing it there for a good price is another. What you do with this product once it gets there is even more important. Too often in newsagencies we see opportunities lost because of poor in-store displays. This is a topic which will receive attention at the newsXpress conference on the Gold Coast next month. We have an expert in the visual merchandising field presenting at the conference. We also have members showing off their best displays and network with colleague newsagents, discussing what works in their business and what does not.
At newsXpress we are committed to helping our members from the back of the shop right through to the front. There is where the newsXpress offer is unique. We take a whole of business approach and bring energy and excitement into play to achieve the results many newsagents miss even though they may do some good buying.
newsXpress Woden enjoy a well earned Interfit!
newsXpress Woden in the ACT have spent the last three weeks operating off trestle tables in their shopping centre due to a brand new shopfit being completed in their store.
Despite the tight time-lines interfit retail completed on schedule and Anthony and Nicole were able to open on time today!
The shop looks sensational, and team at newsXpress Woden are equally excited, tired, proud and motivated!!!
A new (stationery) baby for Wagga Wagga
With the entire team of newsXpress Wagga Wagga eagerly awaiting the arrival of Troy’s (Troy Sutherland, proprietor of newsXpress Wagga Wagga) new baby, the newsXpress store support team of Karen and Jeff got stuck into re-planning the stationery department.
It was a very big job but sales are going to increase from the resultant refit and consumer friendly layout.
Meanwhile Troy thought all of his Christmas’ had come at once!
newsXpress Orange lead the way
These are some pictures taken at newsXpress Orange last Monday, Karen is seen pictured with Paul & Maureen Blunden’s cute little grandson son Sam in his very special newsXpress T-shirt!
Great innovation all round in Paul & Maureen’s store, they are great ambassadors for newsXpress!
Refresh your store and add value to your business
newsXpress Goulburn has just finished installing their new Canson Creative Centre and completed a full stationery re-alignment with thanks to newsXpress Category Manager, Jeff Walsh.
The relay not only created enough space to accommodate the entire Creative Centre but also provided the room to introduce a new promotional area near the front entrance for seasonal gifts.
John & Sally Stein are getting new glass shelving and slat-wall fitted immediately and hope to sell much more high margin items as a result of this refit.
CREATING SALES WITH NEW MONEY
The Canson partnership is working a treat. No matter the type of store, the demographic or the proprietor, the Canson product with it’s great quality, price and brand is selling like crazy.
Consistency through the newsXpress network and great supplier support is ensuring Canson and newsXpress are reaping the rewards.
The following photos are from newsXpress Westpoint one of over 70 stores who have already installed the exclusive Canson Creative Centre.
VISIONARY RETAIL LEADERSHIP
The team at newsXpress Toowong has a great General by the name of Scott. He is a visionary as well as a completer-finisher. The store is perpetual motion allowing the owner Paul to work on the business not in it. The photos say it all.
State of origin is only but one of the promotions on at the moment, with HOT ink! 6 churning and burning and financial year diaries also in play, all parts of the store are working.
Creating a story all of your customers want to read
The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.
As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.
RETURN ON SPACE IS A VITAL MEASUREMENT IN HIGH CALIBRE newsXpress STORES
How many pens does it take to fill a wall in a newsagency? Too many….
newsXpress encourages all of its members to measure space to effectively merchandise a store. Data is king and the team at newsXpress Indooroopilly carefully choose what pens they stock.
By having what sells and not having every pen available, merchandising by functionality and not being lead around by the tail by suppliers, they have taken control of their stock, lowered capital employed and increased return on space and return on investment. The more stock turns you get the more profitable your operation.
TOOWONG BANKING NEW MONEY
The team at newsXpress Toowong keep nailing new money revenue streams resulting in increased profits and satisfied customers who see something new every time they come into the store.
Whether it’s the Canson paper, cardboard and exclusive newsXpress Creative Centre Art ranges, Artee Supplies invitations, hIPP boxes and fashion stationery or massive growth from the Hallmark strategic partnership. Its great to see a store so well run and growing at a massive rate.
ALWAYS CHASING GROWTH
newsXpress Castle Towers is never satisfied with their presentation and have completely rebuilt their back wall with great products from Canson Colour, Canson Creative Centre, hiPP, Christina Re, Hallmark, and Ink & Toner.
They have completely changed the front of store as well with small displays on specially built units which allow the passer-by to look further into the shop and maybe be drawn to something not previously seen. This significantly increases the available front of store space so highly sought by suppliers.
newsXpress MARGARET RIVER CONTINUES TO INNOVATE
Even though Margaret River in WA only has a population of 6,500, they continue to innovate and add new ranges such as the Artee Supplies range.
Andrew & Tanya continue to innovate and look for opportunities in a town that is experiencing exponential growth.
NEW MONEY REVENUE STREAMS
newsXpress Ascot Vale is producing new money revenue to offset intense competition in the area from major competitors. By embracing gifts, invitations, fine papers, books and cartridge recycling they are bringing in people who would not otherwise visit a traditional newsagency.
Quality product drives new Business
Since installing the new Canson range, The team at newsXpress Cleveland don’t sell cheap cardboard any more. They used to sell the cheap stuff for 90c now they sell it for $1.80 and have not lost a sale. Shows that quality cardboard sells and not one customer has complained. It has actually driven more sales with artists now coming into the shop to buy this fabulous range.
More ‘New Money’
Artee Supplies are working with newsXpress to drive new money sales in the group. DIY invitations are a blue ocean category for newsagents and many newsXpress retailers have embraced some of the great ranges on offer.
