Category: Stationery

newsXpress Knox City in Victoria is enjoying terrific success with the Maped display allocated at the front of the newsagency, facing into the mall.

Customers are loving the packaging and the price point.

newsXpress has been able to leverage its group buy to land the product in-store at a competitive price, enabling newsXpress members to compete on price and achieve a good margin. While some newsagencies prefer to offer cheap China product, newsXpress continues to pursue brands which deliver a good value proposition which is appreciated and supported by shoppers.

The external marketing for the Maped range is helping build brand awareness and this further supports the national commitment by newsXpress members.

Like newsXpress across Australia, the Maped range of products has been a key feature of the Back to School offer, presenting a product range with a point of difference for newsXpress and supported by national advertising.

newsXpress Watergardens has been promoting the Maped range at the front of the newsagency along with the healthy and safe Cheeki water bottles next to the display – driving two opportunities from the one high traffic location. The excellent Maped display promotes the range in an easy to shop display.

newsXpress is the only newsagency group being promoted by the Maped brand in all advertising around the Back to School opportunity.

A national TV and print (Total Girl and K-Zone) advertising campaign promoting the Maped range and newsXpress stores as the only newsagencies carrying the range is showing off a valuable commercial point of difference for newsXpress.

Only a group which operates as a group and has good critical mass covering a reasonable percentage of the population could negotiate a deal like this – national advertising exposure, excellent pricing and wonderful in-store support.

The current Maped deal is the newsXpress difference in action. It is proof of us being true to our word and delivering wonderful benefits for our members. It is evidence of the value of supporting brand names rather than cheap China product with no brand name and no backing of advertising.

Our expectation is that the Maped range will continue to sell beyond the traditional Back to School sales period. This is socially connected stationery. Friendly. Funky. Fun.

newsXpress is thrilled to have Maped in store and appreciative of the support of the brand for promoting us so widely in their national advertising campaigns.

newsXpress Terrigal has been running an excellent Back to School promotion in-store, promoting the valuable season from the front of the business down through the shop toward the rear.

Placing Back to School promotions in the centre of the shop in this way helps drive a more efficient sales basket as shoppers for other items surely browse the excellent deal this Back to School time.

The clear sign posting of the newsXpress collateral ensures there is no doubt about the seasonal offer.

The team at newsXpress Castle Towers is showing off excellent retailing skills with their in-store Back to School offer.  Embracing a broad range of products and leveraging this with strong in-store merchandising, the business shows off as the go to shop in Castle Towers for Back to School supplies.

From the display at the front of the business shoppers in the mall are attracted and then drawn into the store by other displays featuring good value offers.

This is a strong and professional Back to School offer … the newsXpress Castle Towers team ought to be proud.

newsXpress Top Ryde City is promoting Back to School with window displays promoting the season as well as product on show out the front of the store.

There is no doubt to shoppers approaching or walking past the store that they are committed to the Back to School season and have a range of excellent product available.

It can be a challenge cutting through the visual noise in a newsagency. This is one reason newsXpress is using simple messages and motifs on its in-store collateral … to enhance cut through that the store is a destination for a specific shopping season.

newsXpress Macarthus Square is running a terrific Back to School outpost in the middle of the shopping mall.

Packed with an excellent range of back to School requirements, the business is once again leveraging the tradition which it has so successfully established over several years and two different owners.

This back to School offer demonstrates what proactive management can achieve in a highly competitive space.

Back to School is a perfect time of the year for newsXpress stores like newsXpress Ascot Vale to be promoting the Maped range of products. This display is excellent as it’s neat, shoppable and priced – it’s easy for consumers to purchase … all important points in retail today.

newsXpress is supplementing the traditional Back to School range with items like the Maped range which provide an excellent point of difference for our stores and satisfy interests of students and parents looking for quality products outside the usual.

The Maped range is another from the newsXpress preferred supplier family of products.

newsXpress stores are making the most of the Back to School opportunity by including products like the Cheeki drink bottles in key traffic locations – as shown in the photo from newsXpress Riverlink in Queensland.  This placement attracts impulse purchases of the safe Cheeki water bottles – adding nice margin dollars to a back to school purchase.

newsXpress supports this engagement not only with Cheeki water bottles but also other products for the BTS season from newsXpress preferred suppliers.

newsXpress Riverlink is promoting Back to School in a big and bold product-focused display in-store. The display gives the impression that no matter what you could need, they would have it in stock. The store looks wonderful and filled. They have  connected with the newsXpress collateral blackboard theme and used this elsewhere to promote their Back to School range.

The result of the big and bold Back to School display at newsXpress Riverlink? Sales are up more than 400%.  This is excellent and there is plenty of time left to run in the Back to School season.

part of the success is due to the non traditional Back to School products sourced by newsXpress for newsXpress members.

newsXpress stores across Australia have been busy setting up Back to School since right after Christmas.

We have members doing complete booklists for local schools through to others filling in needs for individual parents. Right across the board newsXpress is supporting members with access to the regular lines as well as basket-building impulse lines which will help school kids have a point of difference this year.

Beyond providing access to a wonderful range of products from preferred suppliers, newsXpress is supporting Back to School with professional promotion in-store through newsXpress Radio as well as with excellent marketing collateral.

newsXpress Garbutt in Townsville has a terrific stationery department offering a broad range of product in an easily accessible layout.  Centred with strong newsXpress branding, the experience for customers is wonderful.  Being able to fund such an excellent range of stationery in regional Australia can be a challenge.  the team at newsXpress Garbutt brings to their town a shopping experience which would put many capital city based newsagentrs to shame.  Well done!

newsXpress provides members with easy to use templates for creating professional shelf talkers and other visual merchandise materials.  These templates empower stores to set prices appropriate to their local situation but to do this in a way which represents the business as part of the national; newsXpress network.  The photo shows part of the stationery department at newsXpress Yarram in Victoria – they make excellent use of these resources by creating a professional looking stationery department.