Kaylene and Cassie have used this year and last year’s newsXpress point of sale with great effect to build their Valentine’s Display. Still to be added for the last 2 days are a range of helium balloons (for sale and display).
Category: Promotions
Simple is effective!
This new sign directs customers into the newsXpress Albany Creek Copy Centre area where the Ink and Toner display is.
Can’t miss it!!
Valentines Day Display at newsXpress Albany Creek
Four Display areas are used for Valentines Day, the window, 2 power ends, plus the very front display area next to the greeting cards, where the Forever Friends Bear give away sits with the large poster behind him.
Chocolate Gems are a big hit, as are the giftware and plush offering.
The Displays are fresh and colour co-ordinated.
Be my Valentine!
newsXpress Sun Valley & newsXpress Kin Kora are leading the way with merchandising standards and creating theatre within their stores. This Valentine’s Day has given them another chance to show their wares and we thank Ian Chapman and Sarah Coombs for their exceptional photos and feedback on specific products.
The Sun Valley Photos (below) feature an aromatic product range from Cooee Brands (Australian Flower Therapy) which is selling really well. Heart beat lollies are given out with each customer purchase along with ‘Happy Valentine’s Day’ wishes. The newsXpress Floor Decals are also hitting the mark with a couple of cheeky male customers inquiring as to whether they may indeed ‘steal’ a kiss!
Meanwhile newsXpress Kin Kora (below) have highlighted the Chocolate Gems range which has filled the holes in their Darrell Lea offer and in most cases requires very little work to be saleable. The Hallmark product is selling very well and in particular the Forever Friends ‘Marry Me’ Bear which comes with a free Darrell Lea Love Heart Lollypop.
Sales are going well and everyone is having fun with the season, an outpost will be introduced over the weekend to capitalise on the peak periods – Love is really in the Air!!
Love is in the air at newsXpress
Further examples of the ‘big deal’ newsagents make out of Valentine’s Day. This is a perfect opportunity to engage with their customers in a personal way which the promotion lends itself to.
newsXpress Goulburn is right into Valentine’s Day with even introducing special wallpaper in their Parker pen stand.
newsXpress Erindale have gone all out for Valentine’s Day with Chocolate displays and large signs to help promote their message. Notice the colour theme in the photo? This is done to relate as possible with the traditional colour of the season and attract additional customers.
newsXpress Jamison get creative and prove it is never too early to start a promotion. Darrell Lea sent Easter out a little early so instead of waiting Connie and Dominic have combined their Valentine’s Day and Easter. Already they have received significant orders in large quantities from local businesses for the Easter Product, Hundreds & Thousands eggs.
HOT ink! sizzles at newsXpress Gympie
Never to do things by halves, Warrick Hosking at newsXpress Gympie has commissioned a massive HOT ink! sign to be hung below his main store branding outside his shop.
This type of pro-activity has resulted in Gympie’s sales increasing from virtually nothing to a potential $80,000 for the year. Embrace technology and it will work for you.
Valentine’s Day at newsXpress
With two catchphrases in use this Valentine’s Day:
- Love is a gift! &
- Steal a Kiss!
newsXpress members have been given greater freedom to create a promotion that is traditional or a little bit cheeky as per the marketing materials provided. Below are a cross section of store displays across the network:
newsXpress Noosaville are using the ‘Steal a Kiss’ floor decals to direct traffic to their Valentine’s Day display which contains cards, gifts & confectionery.
newsXpress Caboolture have introduced simple cane baskets into their merchandising to better display their wide range of Valentine’s Day themed plush.
newsXpress Toowong are strongly promoting the Valentine’s day range of the Hallmark classic Wellington Bear. The newsXpress posters in the background complete the scene.
newsXpress Castle Towers maximise their exposure by setting up camp in a prominent outpost position in their centre. The use of sell-able product as part of the merchandising is most effective.
$1,000,000 reasons to celebrate at newsXpress Coles Upper Coomera
A NSW man in his 30’s was the lucky winner of the $1,000,000 jackpot sold at newsXpress Coles Upper Coomera in the Saturday Gold Lotto draw on the weekend.
Owner Wayne Case noted this was the third $1,000,000 plus victory in his three years in charge of the newsagency.
newsXpress Coles Upper Coomera: Wayne & Angela
Surfing Life strike the right chord at newsXpress Salamander Bay
newsXpress Salamander Bay capture that elusive winning formula with the add on promotion to the new issue of Surfing Life.
Magazine publishers face an unenviable task to keep coming up with fresh and relevant ideas and promotions to continue selling their title and to attract new readers with each edition. According to one of our members, Surfing Life has nailed it with their January edition.
Fiona Matthews from newsXpress Salamander Bay has given kudos to Surfing Life magazine who released their current issue on Wednesday with an Australian flag branded with their masthead as the add-on gift.
newsXpress Salamander Bay honour a great Australia Day tradition at their store with staff dressing up in the local lifesaving clubs gear (
Whilst there is a commercial reality to consider these days, when I look at the happy faces of my staff enjoying themselves and customers are asking us what we are doing next, it makes you smile & think to yourself, days like these are why I love being a newsagent!”
newsxpress Rutherglen is embracing HOT ink!
Since joining newsXpress Jim O’Toole from newsXpress Rutherglen has swapped from newsink to HOT ink! With the superior brochures, marketing and supply chain offered by newsXpress, Jim has seen his sales go through the roof.
Valentine’s Day at newsXpress Scott’s Lismore
newsXpress Scott’s Lismore have gone all out to stamp themselves as the premier retailer in town.
Their Valentine’s Day set up is a great example of how they have gone about this. Giving the promotion prime real estate at the front and centre of the store. They are hoping this produces a good sales result and to show their initiative even further have introduced an opportunity for customers to win their money back with the purchase of any Hallmark Bear.
Australia Day at newsXpress Sarina
Patriotism is alive and well if you consider the outstanding support for Australia Day in the small Queensland township of Sarina.
Mark Petersen and his team gave out over 600 Australian flags and sold 50 flag caps and 36 shirts. Mark believes they would have sold more than three times this quantity if they had have promoted during the week and not just on Friday and Saturday.
Embracing the newsXpress/Hallmark Strategic Partnership
Since joining the newsXpress group and swapping card suppliers from John Sands to Hallmark, Jim O’Toole at newsXpress Rutherglen has seen his card sales go through the roof.
Marketing is what drives sales and that’s what newsXpress and the Hallmark Alliance partnership does for newsXpress stores, turning newsagents into savvy retailers.
HOT ink! powering along at newsXpress Orange
Since leaving newsink, Paul Blunden’s ink and technology sales have sky rocketed. Not only is he selling more ink cartridges but his media, technology and allied stationery has gone up as a result. Not only is he cheaper than the majors the impact is lifting the traffic to the store.
Embracing gifts – newsXpress Orange
newsXpress stores are embracing giftware in a big way. Not only for the margin opportunities but for the point of difference it gives our network.
newsXpress Watergardens continues to innovate – new giftware tables
Not being content with the fit out of the store newsXpress Watergardens has invested for the future by adding some new giftware tables. These learning’s have come from outside the traditional newsagency business and preliminary results are very positive.
BACK TO SCHOOL
newsXpress Castle Towers ‘Back to School’ – No stress at newsXpress. Whilst most newsagents leave this to the majors newsXpress provides the marketing collateral to give you the confidence, the ideas and the customer draw to return ‘Back to School’ to the farm.
No stress at newsXpress!
Canson Art out-posting at newsXpress Watergardens
At the newsXpress laboratory at Watergardens in Victoria, we have taken our new Art partnership with canson to the next level. Out posting of Art product with a National brand draws customer attention and builds sales.
Here is a fantastic example of how the newsXpress network looks for new money positive revenue streams. The Canson brand born in Europe some 450 years ago allows the newsXpress stores to further accelerate new product innovation and bring new product to the market.
newsXpress Gladstone Park
newsXpress Gladstone Park are proof that you can run two marketing campaigns at once. They are currently running the “no stress at newsXpress“ Back to School marketing in conjunction with the newsXpress-Hallmark Valentines Day seasonal marketing. Working multiple parts of the store at once is paying dividends for them with great sales across multiple categories.
Valentine’s Day Merchandising at newsXpress Watergardens
newsXpress Watergardens is approaching Valentines Day as most other retailers would with passion and vigor utilising gift ware that suits this season and embracing the support of the Hallmark-newsXpress strategic partnership.
