Category: newsXpress difference

Excellent supplier support for newsagent market fairs

newsXpress has announced the long list of suppliers participating in the newsXpress newsagent Market Fairs which start this week.  We have had to move location in one state because we could not accommodate the suppliers keen to be part of this important annual event.

A newsXpress exclusive, the Market Fairs provide an excellent opportunity for newsXpress members and suppliers to discuss exclusive and valuable deals, many of which are only available at the Market Fairs.

The breadth of range of products and the excellent value deals demonstrate another benefit of newsXpress membership. We are helping members expand their ranges and to do so in a smart and financially rewarding way.

Our mission is to make newsXpress newsagencies the most successful and sought after newsagencies in Australia.

The Market Fairs which start this week are proof of our commitment to pursuing this mission and helping our members across all categories of their businesses.

Our first Market Fair is Thursday June 11 in Melbourne.  42 newsagency suppliers are participating.

Helping newsagencies move old stock

nx_stocktake_sale_c.jpgGo into any newsagency and you will find stock which has not worked as expected.  The Stocktake Sale created by newsXpress provides our members with excellent collateral and in-store strategies for moving this unwanted stock out of the business.  By not being specific about the product included in the Stocktake Sale, we are making it easy for our members to make choices appropriate to the needs of their businesses.  The marketing collateral is bold and enticing, designed to bring customers in looking for deals and to reinforce that at newsXpress you can expect to see some great deals.

The newsXpress back office team has invested considerable time developing the Stocktake Sale strategy.  Being the first of this type in the newsagency channel we had nothing with which to compare.  We looked at the stocktake strategies of the majors and those used by retail channels overseas.  Finally, we came back to the needs of our members and their desire to have a means through which they can move slow moving stock in preparation for new ranges.

The newsXpress Stocktake Sale is an exciting opportunity for newsXpress and newsXpress members to embrace and show off the newsXpress difference.

Great deals at newsXpress Market Fairs

Staring next week, newsXpress is hosting Market Fairs at which suppliers will offer great specials, receive briefings on a selection of products and discuss new opportunities exclusive to newsXpress. Here are the details:

Melbourne 11 Jun 2009, 09:30AM, Flemington The Event Centre – Panorama Room 448 Epsom Road, Flemington

Perth 16 Jun 2009, 09:30AM, Citigate Perth Hotel, 707 Wellington Street, Perth

Sydney 18 Jun 2009, 09:30AM, The Lakes Golf Club, Cnr King Street and Vernon Avenue, Eastlakes

Brisbane 23 Jun 2009, 09:30AM, Brisbane Technology Park, 1 Clunies Ross Court, Eight Mile Plains

Bookings are available online at our website.  Access is free but bookings are essential.

newsXpress members prefer certain suppliers

newsXpress has noticed increased attention from some non-referred suppliers on newsXpress stores in the lead up to our Market Fairs in Melbourne, Sydney, Brisbane and Perth in June.  These suppliers appear to be trying to get orders in before the exclusive deals from our preferred suppliers which will be on show at the Market Fairs.  newsXpress has asked its members to hold the line, wait for the Market Fairs and have the resources available to partner with preferred suppliers.

We have also caught out some suppliers claiming newsXpress preferred supplier status when they do not have this.  Such a false claim will only hurt their business.

newsXpress is a proud energetic retail channel.  It is natural suppliers what to be part of what we are doing.  We work hard to build balance and equity for our members, suppliers and ourselves.  Our preferred supplier program drives this.

Just In bookmarks – another newsXpress difference

nx_just_in_fb.JPGThe Just In bookmarks from newsXpress are another point of difference we deliver to our members to help promote newsXpress newsagencies as the magazine experts.  The bookmarks are placed on monthly magazines which are just in – to draw attention to new titles.  It is attention to detail like this which separates newsXpress from other newsagencies.  newsXpress provides the bookmarks to members for no cost.

The just in magazine bookmarks are part a broader and considered strategy developed by newsXpress to use consumer touchpoints in-store to build the shopping basket.

With excellent traffic in newsagencies, the opportunities for using the store itself to achieve this are excellent.  The keys we have discovered are: consistency, a professional approach and adding value.  The magazine just in bookmark ticks each of these boxes.

2009 STOCKTAKE SALE

nx_stocktake_cover.jpgnewsXpress has pushed the button on producing the brochures, posters and other collateral to support the 2009 STOCKTAKE SALE.  This sale, exclusive to newsXpress, is an excellent opportunity for our stores to quit items and save the cost of counting stock.  Talking with our members, there will be some excellent bargains on offer.  Most important will be the in-store excitement the SALE and the supporting collateral generate.  We will announce details here over the next few days of the various offers and supporting strategies which will feature in our STOCKTAKE SALE.

Three $20 million superdraw syndicates

newsXpress members in Queensland are participating in three syndicates for the $20 million superdraw to be held on Saturday June 20.  This will be our third mulit-store syndicate offer.  The previous two have sold out. Details were announced to members today.

Golden Casket has helped us develop this opportunity and build lottery sales for enwsXpress members.

newsXpress flattered by the attention

newsXpress and its members are flattered to be the target of a recruitment campaign by another newsagency marketing group. Their marketing targets our members categories in which we lead.

The best measure of how much a newsagency marketing group backs their ability to deliver rewards for members is how long they force a newsagent to stay in the group. Locking newsagents in for five years and not permitting newsagents to leave because they want is a reason the group will struggle.

That’s Life fairy blesses newsXpress again

tl_calling_vale.jpgLinda, a lucky shopper at newsXpress Canning Vale is the latest newsXpress customer to be blessed with a cheque from the That’s Life fairy as part of their Random Acts of Kindness project. What a lucky break for That’s Life reader Linda!  The details are in the That’s Life issue which it out today.

The Random Acts of Kindness project by That’s Life is another reason this magazine is so popular with customers and so popular among newsXpress members. A publisher proactively engaging in our stores in this way and rewarding customers with cash and a feature in the magazine is good news all round.

Phil and Shelley De Giorgio at newsXpress Canning Vale offer a great shopping experience – as the That’s Life fairy shows!

newsXpress launches stock take sale

stocktake_sale.jpgIn response to interest expressed by members, newsXpress last week announced details of an exciting Stocktake Sale for June.    The Stocktake Sale, which will be supported by four page A4 flyers and large in-store posters, features six outstanding offers to generate traffic and stimulate sales.  The sale has been structured to provide newsXpress members with an excellent opportunity to clear stock prior to the end of financial year stock take.  The marketing collateral places newsXpress on a par with major retailers also playing in this space in June.

newsXpress stores to offer free resume copying

free_resume_printing.jpgnewsXpress newsagencies are set to offer free photocopying of resumes to people looking for work. As part of the group’s 2009 Stock Take Sale, the free copying service will be available in all newsXpress locations from next month.

We are grateful to be able to help people looking for work commented Ben Kay, General Manager of newsXpress. We are also proud to show our group of proactive newsagents as leading on this important social challenge.

newsXpress will be promoting the free resume copying opportunity in a national advertising campaign which will commence in two weeks.  This will be supported by bold, professionally printed, in-store marketing collateral.

newsXpress demonstrates its difference through this offer – it is helping its members provide a useful service in their local area, as service whichdemonstrates the connection between caring newsagents and their community.

newsXpress Melton lucky for customers

newsxpress_melton2.jpgnewsXpress Melton at the Woodgrove Shopping Centre in Melton was a lucky place to shop last week.

The That’s Life! fairy visited newsXpress Melton and surprised one lucky customer with a chequer as part  of the Random Acts of Kindness campaign being run by the magazine.

newsXpress Melton is in a temporary location in the shopping centre at Melton pending the opening of a new, larger, shop in the centre.  If you live in Melton be sure to drop in to say g’day to Ian and the team.  They have great deals on ink, a fantastic range of cards and a magazine deal which will bring you back for more magazines.

In addition to being a lucky place to shop, newsXpress Melton is known for great customer service and great value.

Promoting Halloween in newsagencies

halloween_09.jpgnewsXpress this week sent out a range of offers for Halloween 2009.

Designed to create a fun shopping environment and drive good sales, the products include fun Halloween party items through to higher end Halloween gifts.

By pitching the various product offers to our members now, in May, we are providing plenty of time for planning in-store theatre and local events around this growing season.

In our recent round of member meetings we shared details of the commercial value of Halloween 2008.  2009 will be even better for newsXpress members who embrace this optional marketing opportunity.

Online survey for newsXpress members

Today, newsXpress is launching the first online newsXpress exclusive and member-only online survey.  By using smart web 2.0 tools we are able to gather crucial survey data from our members and have the results collated automatically aand available to guide our decision making and the decision making of our members.

This online, time-efficient, survey is another way newsXpress is embracing web tools to help us help our members make better quality business decisions.

Saving money on Christmas tape

Christmas is a great time to sell tape, especially with Christmas cards and wrap as well as at the counter.  newsXpress negotiated a very special offer for Christmas tape in an easy to sell unit, from 3M.  The exceptional discount off wholesale closed yesterday.  Our members were able to lock in deals which will help add good margin to Christmas 2009 sales thanks to the work pout in by our merchandise team.

Our merchandise team focuses in finding excellent product as well as excellent deals, especially for everyday items which sell easily in newsagencies.  This tape deal is one such deal.

Alexander Brands joins with newsXpress

Respected gift, premium pen and social stationery supplier Alexander Brands has signed on as a preferred supplier with newsXpress. The Alexander Brands relationship brings and excellent range of gift and related stationery lines to the newsXpress offer under terms which are good for newsXpress members and good for the group. newsXpress will support the Alexander Brands range with merchandise guidance and training in pursuit of a mutually beneficial relationship for all involved. Brands covered inclide: Artex, Eagle Creek, Inoxcrom, Filofax, Jack + Miss Honey, Lantern Studios, Letts, LFX Designs and Montegrappa.

newsXpress announces Market Fair dates

newsXpress has announced its June Market Fair dates.  At these fairs, members will be presented with excellent stock purchase opportunities, many of which will be exclusive to the Market Fair event.  The Market Fairs are excellent for buying and terrific for experiencing the newsXpress difference as we have a members meeting and networking session associated with them.

Access to the Market Fairs is by registratrion only.  This is done online through our smart website.

Supporting Mother’s Day

mothers_day_newsxpress.jpgIn addition to the terrific marketing collateral and Sony Camera (as a customer prize) we have arranged from Hallmark Cards to support Mother’s Day, we have produced this poster for use elsewhere in our newsXpress locations.  We know from consumer research that some need a reminder of the day.  This poster achieves that in a natural feel-good way. It is a credit to our internal marketing team.

We have newsXpress members using this poster to support their Mother’s Day gift offer while others use it to promote Mother’s Day at the counter.  Either way, it is proving to be a useful extention to newsXpress marketing collateral.