newsXpress difference | newsXpress Blog

Win a Sat. Nav. for Dad this Father’s Day at newsXpress

newsXpress members are set to give away more than 100 Satellite Navigation units as part of our national Father’s Day promotion in association with Hallmark Cards. To get in the running for a Sat. Nav. prize, buy a Hallmark father’s Day card at a participating newsXpress outlet.

The best part of this promotion is that there is a winner in each newsXpress outlet running the competition. This will make one local shopper very happy – in newsXpress stores across Australia.

The prize itself is a bit of fun because of the reluctance of guys to ask for directions.

newsXpress delivers excellent seasonal and other marketing opportunities to its members which help drive traffic and improve shopping basket efficiency. These benefits are bankable and demonstrate the value of our unique newsagency marketing group.

Sydney GNS Market Fair report

The first day of the Sydney GNS Market Fair was good for our newsXpress team. We were represented by four of our team including Karen Sutton (National Sales) and Roger Bortfield (one of our NSW Business Development Managers) pictured on the stand this afternoon. We met plenty of newsagents keen to tap into the business building assistance newsXpress delivers to all members. Our stand and the collateral we handed out demonstrated the newsXpress difference and our focus on building stonger and more viable newsagencies.

The GNS Market Fairs are proving to be a good place for newsXpress to present its offer because many of our preferred suppliers supply through GNS.

newsXpress member meetings start next week

The next round of newsXpress member meetings starts next tuesday in Brisbane. The dates are:

Brisbane Tuesday, 18/8/2009
Melbourne Thursday, 20/8/2009
Sydney Tuesday, 25/8/2009
Perth Tuesday, 1/9/2009.

St this round of meetings we will present four excellent supplier opportunities, open a business bulding discussion on a topic of interest to all newsagents and provide an excellent networking opportunity for proactive newsagents.

These member meetings provide an excellent opportunity for networking among newsXpress members, meeting with key suppliers and discussing newsXpress exclusive strategy.

The value of newsXpress

We are building excellent evidence of the value of the regular face to face meetings our Business Development Managers have with newsXpress members as part of their membership of our group.

Beyond excellent product deals and overall great buying, our newsXpress BDMs work with each newsXpress member to build healthier and more sustainable businesses. The evidence shows that engagement has its rewards. In one case, a newsXpress member points to new revenue streams and a healthier bottom line thanks to regular in-store visits. As he says, he can “bank” the value of the visits.

This is the evidence of the newsXpress difference working.

Crayola joins newsXpress as preferred supplier

newsXpress is pleased to welcome Crayola as a preferred supplier to members of our group. Crayola is an international market-leading brand in the arts and crafts space and provides newsXpress stores with a complete product offering across their entire range – all available through the GNS warehouses nationally.

GNS Market fair attracts proactive newsagents

newsXpress has had an excellent two days at the GNS Market Fair in Melbourne. Our stand represented the newsXpress difference, our commitment to partnership in building the businesses owned by our members. This is done through excellent product deals. The most important work, however, is done through working with newsXpress owned on their businesses. The newsXpress strategy in this area is unique. It is why we are not for everyone – not all newsagents want to work their businesses to their fullest. For our part, we want proactive newsagents – we are glad to have met some over the last two days in Melbourne.

The brief for the designers of our stand was to show our strength, professionalism and commitment. This mean that we needed more than the usual posters on the wall that one sees at industry trade shows. Our wallpaper was specifically designed to reflect the brief and show the newsXpress difference.

We are grateful to GNS for the opportunity to present at their Market Fair in Melbourne.

newsXpress launches Lotto superdraw syndicates

newsXpress has launched two group syndicates for the Lotto superdraw on September 12. Available through participating newsXpress locations in Queensland, the two syndicates welcome customers to a bigger community in pursuit of a share of the $20 million first division.

newsXpress newsagents use these large syndicates to attract bigger gamblers and build their position as a destination for key games. Our data shows that these customers are valuable for other sales.

The newsXpress superdraw strategy is all about building balance from lottery revenue in the business. The more diverse the consumer appeal the more consistent the growth of the business. Syndicates are something retailers can own and sell to compete with online lottery sales.

newsXpress merchandise team at Melbourne Gift Fair

Several members of the newsXpress merchandise team have spent the last three days at the Melbourne Gift Fair looking at new product, meeting with suppliers and hosting members looking at gift opportunities at the Fair. A large range of products have been assessed by newsXpress on behalf of members.

The results of this considerable effort will be evident in offers coming out exclusively for newsXpress members over the next few months.

newsXpress is having considerable success in guiding its members into the gift space. Sales are showing that we are making good buying choices which are helping our members increase sales and deliver better margin balance to the business.

At GNS Market Fair in Melbourne

newsXpress is pleased to be exhibiting at the GNS Market Fair in Melbourne this weekend. We will be talking with Victorian newsagents about how the newsXpress model helps newsagents make more from traditional business lines while growing the business into new traffic and new money opportunities. The stand itself will show off the newsXpress professionalism and commitment to leadership of proactive newsagents.

Father’s Day collateral from newsXpress

To supplement Hallmark collateral for Father’s Day, newsXpress has sent each store stock of our own double-sided professionally printed A1 poster promoting this season.

This collateral is designed to be used in association with Father’s day gifts. The collateral has bee delivered to newsXpress members at no cost to them – as part of the overall service and assistance from newsXpress.

Melbourne Gift Fair support

newsXpress is hosting a tour of key suppliers at the Melbourne Gift Fair for newsXpress members. The tour will include newsXpress preferred suppliers as well as several other key suppliers of interest to newsXpress members looking to expand their gift offer. The tour taps into the considerable gift expertise among the newsXpress team.

newsXpress is also hosting evening drinks for newsXpress members attending the fair. This will be on Sunday evening at Crown Casino. Please contact newsXpress for details of this event.

Helping newsagents find new customers

newsXpress is hosting the national conference open to all newsagents this year – in Melbourne in October. We have secured WORLD CLASS SPEAKERS who will present newsagents attending with practical immediate-benefit ideas on finding new traffic, new customers, for their newsagencies.

With traditional traffic challenged thanks to a migration online and competition from other retailers, it is vitally important that newsagents have a strategy of new traffic generation. This national conference will present opportunities for newsagents to take time out of their businesses and explore new ideas.

Newsagents wanting to grow their businesses, network with proactive colleagues and connect with retail visionaries should consider attending this conference in Melbourne. Click here for a copy of the promotional fax we sent out yesterday.

Preorder the official Michael Jackson calendar from newsXpress

newsXpress has demonstrated the value it adds by sending out forms for taking pre-orders for copies of the Official Michael Jackson 2010 calendar. The order forms are in newsXpress newsagencies now and ready for customers to complete to secure their copy of what is expected to be a popular calendar.

This calendar offer is the newsXpress difference on show. We devised the idea, created the marketing collateral and provided this to our members in a very quick turnaround.

Our research suggests that we are the only retail group in Australia currently offering pre-orders for the Official Michael Jackson 2010 calendar. newsXpress members have an opportunity to lock in good business.

Newsagents ask why they should join one marketing group over another. What newsXpress has done with the Michael Jackson calendar is an excellent example of why they should join newsXpress. It demontstrates our ability to create an opportunity out of nothing (selling the calendars well before they arrive), our commitment to pursuing opportunities for our members and our focus on pursuing the newsXpress difference. The marketing collateral itself demonstrates our creativity at pitching to the consumer.

Importantly, our development of this opportunity demonstrates the newsXpress commitment to calendars and our calendarXpress sub-brand.

Some members have plans to distribute the order form as a flyer to attract new traffic.

This is another in-house project for newsXpress. As you might get from this blog post – we’re proud of another blue ocean opportunity for newsXpress members.

Opportunity to start a newsagency

newsXpress has been presented with three opportunities to create new newsagency businesses. Two in Sydney and one in Melbourne. The new Melbourne,location we blogged about two weeks ago has been picked up. We now have another – in an outer eastern centre where you would be alongside Dan Murphy, Aldi and Chemmart. The two Sydney locations are equally compelling and present excellent opportunities to anyone wanting to start a newsagency and connect with newsXpress, the marketing group committed to helping newsagents grow their businesses.

In each case, the landlord has approached newsXpress with the opportunity to create these businesses. We extended the offer to our members earlier this week and not make it more public for expressions of interest.

newsXpress launches $80 million Powerball Syndicate

newsXpress Queensland members have got together to support a newsXpress exclusive Powerball Syndicate for the $80 million up for grabs this Thursday. Based on two System 10 Powerhit tickets, the syndicate represents 22,680 games. Proactive newsXpress members quickly jumped on board for the opportunity. Tickets are already selling.

The buzz around this $80 million Powerball Jackpot is excellent in retail. newsXpress members are already having fun promoting and making the most of the unique opportunity.

A brighter future for newsagents

newsXpress is hosting a conference for all newsagents in Melbourne in October. We are bringing in WORLD CLASS SPEAKERS who will present newsagents attending with practical immediate-benefit ideas as well as strategic, longer-term benefit, ideas. There wiill be PRACTICAL WORKSHOPS and many opportunities for BRILLIANT NETWORKING.

The conference agenda pays particular attention to helping newsagents navigate to a bright future out of the considerable change we see today. Speakers have been carefully selected to present opportunities which speak to newasgents.

Deals on Epson ink at newsXpress

Epson is one of the brands we support at newsXpress as part of our HOT Ink! offer. We offer excellent prices on Epson branded ink. This is backed by good in-store product knowledge. Thanks to our professional shelf labels and hero product shelf talkers, we make shopping for Epson and other ink easy at newsXpress locations. Our holistic approach to ink makes in a successful category for our members who choose to engage.

We have newsXpress members achieving ink and toner sales equal to 30% of total stationery business – often in locations where the newsagent originally thought that ink would not work for them. Our complete strategy and back-end support help make this success achievable.

We understand that ink is not for all newsagents and so leave the ultimate decision on whether to participate to each newsXpress members.

HOT Ink! s an exclusive sub-brand to newsXpress and another way we add measurable financial value to newsXpress businesses.

newsXpress welcomes O’Bon as a preferred supplier

Following the successful inrtoduction of the O’BON range in newsXpress newsagencies several months ago, we are pleased to formally announce that O’Bon is a newsXpress preferred supplier. O’BON offers a high quality new range of stationery, note books made from Sugarcane paper, pencils made from old newspapers, fantastic colours and designs, brighten up any home or office whilst helping the environment. Theirs is a truly new range of products for newsgents and they are working with newsXpress to roll this out.

This is an excellent opportunity for newsXpress members.