newsXpress has launched a re-usable fashion black bag that will sit comfortably alongside similar items at major retailers. This bag can be used for items commonly sold in newsXpress locations: newspapers, magazines, ink, cards, gifts. The quality bag is versatile and fashionable. We are certain customers will use the new bag in everyday situations, increasing newsXpress branding in the community. It is an excellent branding investment. This new bag will supersede the red bag currently in the newsXpress range.
Category: newsXpress difference
Driving high margin calendar sales
The newsXpress strategy for driving high margin calendar sales is reaping excellent rewards already this year. We have newsXpress members new to calendars ordering extra stock, having sold most of their initial order early in the season.
newsXpress calendar range advice, training and promotional collateral such as the exclusive newsXpress branded poster demonstrate the newsXpress difference in calendars. The value of business transacted by our members already this year is proof of the excellent commercial value of our calendar strategy to our members and our calendar partners.
You know the newsXpress strategy is working when the calendar outlet nearby is selling their stock at 25% (or more) off already this year. Some of our members are seeing this as they walk past on their way to the bank.
Embracing Halloween at newsXpress
The team at newsXpress Forest Hill moved Halloween to the main thoroughfare entrance to the shop as part of their plan to combat store blindness and to better connect with the Lotto October 31 superdraw. This was always part of the plan. Halloween started in the window three weeks ago as it did last year. Moving key seasons in this way is part of the newsXpress strategy of embracing change and keeping the retail offer fresh. The time involved is rewarded with sales growth. newsXpress Business Development Managers pitch the value of change in their regular store visits.
Promoting newsXpress Radio
With newsXpress Radio playing in more and more of our stores, we have provided free collateral with which these locations can let customers know what they are listening to.
While the newsXpress brand is pitched regularly on-air in advertisements, station identification and at other times, we figured that posters promoting our own radio network were appropriate to reinforce this newsXpress exclusive.
We currently have more than twenty advertisers promoting product through our radio network.
newsXpress radio is unique in that it is live. This means live news, live weather, live commercail reads and live shout-outs to newsXpress stores around the country. Being live makes newsXpress feel more real than the canned radio you hear in other retail networks.
Halloween at newsXpress Riverlink
Belinda and the team at newsXpress Riverlink are scaring up a storm with their Halloween range. Besides the display in the photo they have a terrific display using cobwebs and our newsXpress collateral at the entrance to the store.
The range at newsXpress Riverlink makes them the go-to store in the area for Halloween and this will drive excellent word of mouth business. The newsXpress merchandise team has helped drive this by sourcing excellent, competitively priced, Halloween product for this year’s season.
Twilight merchandise now (almost) in store
newsXpress has prepared collateral for use by its members in promoting the range of Twilight themed products available in-store. Our marketing campaign ties in with the soon to launch New Moon movie.
The maketing collateral from newsXpress includes an A0 colour poster which announces that merchandise is available in store.
Months ago, the newsXpress merchandise team sourced a range of Twilight related items for members. This included two items which were new to newsagents and helped us position ourselves alongside the majors in this lucrative market segment.
Twilight is a natural fit for newsagentsgiven that many magazines we sell have Twilight content regularly.
Halloween at newsXpress Upper Coomera
newsXpress Upper Coomera has Halloween products on the shelves and terrific displays all around to draw attention. Having had success with Halloween previously, they understand the value of strong support for the season.
In addition to the hang-sell display in the photo, they have our newsXpress Halloween posters out and appropriately scary cobwebs ahanging from the ceiling.
Halloween is about retail theatre and at newsXpress Upper Coomera it’s on show.
Halloween at newsXpress Sunbury Square
Someone at newsXpress Sunbury Square is getting into the fun of Halloween early judging by the photo. They are showing off one of the fun Halloween costumes they have on sale. In addition to costumes they have other Halloween product including pitch forks, candy baskets, witches hats … all sorts of things to celebrate Halloween and have a good time and all available through our newsXpress preferred supplier relationships.
The folks at newsXpress Sunbury Square have gone all out and had a lot of fun creating their retail displays and engaging with customers in the lead up to Halloween on October 31. We love this!
Local Area Marketing workshop
newsXpress National Marketing Manager Trent Shields hosted a well attended workshop on Local Area Marketing at our conference last week.
Trent provided outlined a range of local marketing initiatives which better connect retailers with the local community. This is an area of particular interest and experience for Trent. It is also an area where he helps newsXpress members on a day to day basis.
It was good having a newsXpress resource like Trent on show for members and suppliers to see as it demonstrates the added value newsXpress brings to its member relationships.
Why Brands Matter!
David Haskard, National Marketing Manager with Hallmark Cards presented a workshop called Why Brands Matter! at our conference in Melbourne last week. David provided an insight which connected with Hallmark, the leading card brand in Australia, newsXpress, the leading newsagency brand in Australia and many other brands we sell in our businesses.
The conference hosted six different workshops, providing atendees with opportunities to learn in a smaller format interactive environment .
The feedback on the value of the workshops demonstrates they were a valued part of the conference.
newsXpress Trade Show a hit
The Trade Show which accompanied the newsXpress Conference in Melbourne last week was spread over three adjoining rooms at the Grand Hyatt in Melbourne. The photo shows part of one level. We had stationery, gift, greeting card, confectionery and services suppliers showing their products to newsXpress members and other newsagents who attended the conference.
Meal and other breaks were taken in the Trade Show area, providing excellent opportunities for good business to be written and for conference attendees to network around products.
newsXpress is grateful to its suppliers for their support of the conference and the Trade Show.
Relaxing with newsXpress members
The 2009 newsXpress Awards Dinner held last Thursday evening at the beautiful Plaza Ballroom at the regent Theatre was a wonderful night of laughs, great music and recognition for achievement. The night was hosted by the very funny Michael Pope, hilarious magic was provided by Matt Hollywood and great music was from Funky Town Express.
The evening was a perfect end to the first day of the conference, a great way to relax and enjoy an evening with friends. The entertainment was supplemented with a gourmet meal and fine Victorian wines.
newsXpress is proud of how well the night worked and the professional way our brand was represented.
Warrick Hosking: newsXpresser of the Year
Warrick Hosking was announced 2009 newsXpresser of the Year at our Awards dinner on Thursday evening. Warrick embraces everything newsXpress stands for. He pursues change at newsXpress Gympie relentlessly and aggressively. He understands our brand and all we stand for. He is passionate about newsXpress and never misses an opportunity to share this. His passion is driven by the success he achieves in his business with newsXpress initiatives. Warrick is the newsXpresser of the year because he is a great ambassador for the newsXpress brand our mission.
newsXpress Singleton heights: newsXpress Retailer of the Year
newsXpress Singleton Heights was announced 2009 newsXpress Retailer of the Year along with newsXpress Whittlesea at our Awards dinner last week. We could not separate these two businesses for engagement with newsXpress and their embrace of offers, promotions, business operation initiatives and all things newsXpress. They have done this with terrific energy and achieving excellent results. They seek out change and push it to the limit. They drive newsXpress to help them in many exciting and challenging ways. Jarryd Moore has demonstrated what a Gen Y business can achieve.
Jarryd is photographed with newsXpress Director Graham Randall and Krista, a manager from the business.
newsXpress Whittlesea: Retailer of the Year
newsXpress Whittlesea was announced as 2009 newsXpress Retailer of the Year along with newsXpress Singleton Heights. We could not separate these two businesses for engagement with newsXpress and their embrace of offers, promotions, business operation initiatives and all things newsXpress. They have done this with the backdrop of being in the heart of a region of Victoria devastated by bushfires earlier this year. Throughout, they have remained focused on building their business through proactive engagement with newsXpress. From our in store BDM presence to our product offers, they are making the most of newsXpress. Congratulations to Neil and Robyn Ritchie from newsXpress Whittlesea.
Neil and Robyn are photographed with newsXpress Director Graham Randall.
newsXpress Beechworth: Stationery Retailer of the Year
Congratualtions to the team at newsXpress Beechworth for taking our the 2009 newsXpress Stationery Retailer of the Year Award. newsXpress Beechworth has been awarded for sales revenue growth in the stationery category, not including ink, on a same store year on year basis. newsXpress Beechworth in Victoria has achieved excellent results from within the business in a tough climate for the town. This award honours that sales growth and the commitment of the team atBeechworth to newsXpress stationery strategies. Congratulations to Ian and Tracey McVea and Vaughan and Kerrie Lawrence.
Ian is photograhed with newsXpress Director Graham Randall.
Ron delivers a smooth professional conference
Ron Thorpe was MC for the newsXpress conference last week. Ron was MC for our first conference last year on the Gold Coast.
Ron brings years of experience working with newsagents and this is evident in his interaction with delegates at the conference. Ron is also our greeting card expert in the newsXpress team. He has been a resource of tremendous value to newsXpress members over the last two years.
Ron professionalism kept the conference flowing and housekeeping to a minimum. This ensured a smooth event for all attendees.
newsXpress announces 2010 conference
newsXpress announced the details for its 2010 conference on Friday, the last day of this year’s conference. The 2010 conference will be held in Sydney from Wednesday the September 8 through to Friday September 10.
Planning has already commenced for this important event for newsXpress and all newsagents.
Off to the Caulfield Cup
The importance of a good magazine product
Nick Chan, CEO of Pacific Magazines was an important speaker on day two of our newsXpress Conference in Melbourne this week. The heart of Nick’s presentation and his answers to questions from the audience and James Manning from MediaWeek was that the product itself is key to the success of a magazine. While cover price discounts and tip-ons may drive sales spikes, long-term consumer support is achieved through a consistent product which serves the target demographic.
Having Nick available for the conference and to take questions provided newsXpress members and other newsagents attending an opportunity to talk directly with the CEO of an important supplier to the newsagency channel. This is an opportunity not available to many newsagents.
The newsXpress conference brought together an excellent panel of speakers offering diverse views which will benefit the attending newsagents for months to come.