Category: newsXpress difference

Selling the newsXpress Phonecard

phone-water2-mall.JPGnewsXpress Watergardens is attracting new traffic with this promotion of the newsXpress Phonecard on a column facing out into the shopping mall.

Featuring the excellent internal and local calling deals accessible through the newsXpress Phonecard the display is a valuable marketing initiative from the business.

Shoppers can stop and easily compare the GREAT VALUE calling rates and terms of the newsXpress Phonecard. Being a what you see is what you get card and having NO HIDDEN FEES, the value proposition is strong.

newsXpress backs its own brand phonecard because of the brand promotion embedded in the regular use of this product by shoppers.  We reached this point of endorsement after engaging with other products and comparing the phonecard deals in the marketplace.

We are proud to support the  newsXpress phonecard right across thee group.

newsXpress at GNS Market Fair in Melbourne

newsXpress is thrilled to be at the GNS Market Fair in Melbourne.  On our stand yesterday we met with some excellent Victorian newsagents who are keen to take their business to the next level.  We can help them achieve this. We also met with some of our Victorian members.

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A feature of our stand was a wall showing off some of our major season collateral…

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We appreciate the opportunity from GNS to participate in this important trade show for Victorian newsagents.

The trade show is on again today and we will be there showing off the newsXpress difference.

Lovatts Promotion at newsXpress Harbourtown

lovatts-harbourtown.jpgnewsXpress Harbourtown in Queensland is promoting the Lovatts crossword and puzzle titles with this terrific display in-store. The Lovatts brand is well supported as the beacon brand in the crossword department, drawing attention to the full department.

We know from newsXpress experience that this type of bold and brand-focused display drives incremental business for the Lovatts titles – they are the top selling brand of crosswords and puzzles after all.

Well done to the newsXpress Harbourtown team for such an excellent display.

Promoting the newsXpress Phonecard at the Counter

phonecard-nxpcounter.JPGnewsXpress stores are promoting the newsXpress Phonecard at the sales counter, usually next to The Sticker Family placement.  With the phonecard offering such excellent value on calls overseas as well as within Australia, it is a perfect impulse purchase for personal use as well as a gift for almost any occasion.

The newsXpress Phonecard is a what you see is what you get phonecard.  There are no hidden fees, no nasty surprises when it comes to charges. It is an excellent newsXpress point of difference compared to many other phonecard products – we back it with our own brand.

newsXpress Pakenham Candy Lane Drives Impulse Purchases

candylane-pakenham1.JPGThe candy lane created by the team at newsXpress Pakenham is delivering impulse business as shoppers move toward the sales counter to make their purchases. Packed with good value items from newsXpress preferred suppliers, this well-stocked and structured candy lane is a boost to the business, and the shopping basket in particular. It brings to Pakenham shoppers something quite unique and valued – easy gift shopping.

newsXpress Beechworth Promotes Lovatts Titles

lovatts-beechworth.JPGnewsXpress Beechworth starts the crossword magazine display with a column of Lovatts titles – using this renowned brand as the beacon to mark the location of the crossword and puzzle section of the magazine department.

This key placement of Lovatts titles along with co-location elsewhere in-store is key to driving the titles to achieve maximum potential.

newsXpress Beechworth understand the value of investing time in supporting the best brands in their business.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Smurfs at Bray Park

braypark-smurfs.JPGnewsXpress Bray Park is another newsXpress location embracing the opportunity of Smurf branded products.  With the new Smurf movie almost here there is plenty of hype around the Smurf brand and newsXpress Bray Park and other newsXpress members are set to enjoy sales from this.

There are two types of Smurf product – the original design and the design from the new Smurf movie.  Each caters to a different market.

newsXpress is the only newsagency marketing group to engage with the broad Smurf opportunity.  Members are loving the sales.

newsXpress Ocean Grove Promotes Lovatts Puzzle Titles

lovatts-oceangrove.JPGThe selection of Lovatts crossword and puzzle titles located in with weekly magazines is an important factor in success with these titles at newsXpress Ocean Grove. The placement in the photo is in addition to the placement in the regular location for crossword titles in this busy newsagency.

This additional investment in space in such a high traffic area is vitally important to achieving incremental business for newsXpress Ocean Grove as well as across the entire newsXpress group. 

This move is just a small part of the overall newsXpress magazine strategy, a strategy which drives good business results for our members.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Lovatts Puzzle Titles on Show at newsXpress Inverloch

lovatts-inverloch.JPGnewsXpress Inverloch is embracing newsXpress strategies including promoting Lovatts crossword titles with weekly magazines.

Chasing incremental business is easy with well known titles like the range from Lovatts. Finding a column for these titles at Inverloch gives the business an excellent opportunity for sales growth. The placement of Lovatts titles in the photo is in addition to stock on display in the usual location for crossword titles.

Being the best crossword brand, it makes sense to invest in Lovatts … the pay off is sales!

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Lovatts Crossword Titles at newsXpress Toronto

lovatts-toronto.jpgThe new column created in the weekly magazine display for promoting Lovatts crossword and puzzle titles is working a treat at newsXpress Toronto.

This display represents newsXpress best practice for handling Lovatts titles and leveraging the commercial opportunities they present to newsXpress members  – especially with our Magazine Club Card.

The various Lovatts titles appeal to a broad range of crossword and puzzle title shoppers who may not have visited on the day to purchase a puzzle or crossword title.  This placement drives excellent impulse purchase business and this delivers magazine sales growth.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

newsXpress at ACP Connections Conference (part 4)

salamander.JPGAdrian and Fiona Matthews of newsXpress Salamander Bay got into the swing of the Havana night theme of the ACP Connections Conference last week.

No wonder shoppers at newsXpress Salamander Bay enjoy shopping …. if these costumes set the fun tone of the business!

Kudos to all of the newsXpress members who dressed up – you did us proud in the engagement and fun stakes!

newsXpress at ACP Connections Conference (part 3)

nxpmanagement.JPGnewsXpress Directors Graham Randall and Mark Fletcher and General Manager Ben Kay took a break from the ACP Cpnnections Conference Dinner on Thursday for this photo.  It was a terrific night, an occasion of which newsXpress and its members can bee most proud for our positive approach to the future not only of our businesses but the newsagency channel.  We did well at the awards and during conference sessions which reinforced much of what newsXpress offers members and done to drive traffic and sales.

newsXpress at ACP Connections Conference (part 1)

nxpacpconf.JPGMore newsXpressers got together just outside the ballroom at the ACP Connections Conference Dinner last Thursday for a photo and some fun.  With so many of our members at the conference it was hard to get all of us together at the one time for a real group photo.  newsXpress was the largest single group represented at the conference … and a proud and happy group we were too!

newsXpress Phonecard Drives Shopper Traffic

nxphcardknox.JPGnewsXpress Knox at Knox City Shopping Centre in Victoria is driving shopper traffic with this promotion of the excellent value newsXpress Phonecard.

Delivering better value than many other phonecard products, the newsXpress Phonecard is a genuine what you see is what you get products.  There are no hidden fees, no extra charges.  It’s a phonecard product which newsXpress happily promotes nationally.

By promoting the newsXpress Phonecard outside the shop, newsXpress Knox is attracting new shoppers who are keen to access low cost calls overseas as well as interstate.  The simple display promotes the value of the card.  It includes a brochure stand with call rates available for shoppers to take with them.

newsXpress Winners at ACP Connections Awards

nxwinners.JPGCongratulations to newsXpress Gympie for taking out the Promotion of the Year Award and to newsXpress Harbour Town for taking our runner up position for the Newsagency of the Year Award.  Congratulations to newsXpress Ballarat for being announced a finalist in the Newsagency of the Year award.  This is wonderful and well deserved recognition for three quality newsagency businesses run by skilled, proactive and happy retailers and their teams.  They do the newsXpress brand proud.  Congratulations to everyone involved in these businesses!

newsXpress Team at ACP Connections Conference

Check out the photo of some of the newsXpress team at this year’s Connections with ACP conference in Sydney at the Sheraton on the Park Hotel.  The photo was taken at the Awards Dinner last night – notice the fancy dress.

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What a terrific night this was, lots of fun and celebration.  A wonderful opportunity to catch up with good friends.

newsXpress Malvern Central Open for Business

nx-malverncentral.JPGnewsXpress Malvern Central hosted a grand opening as a newsXpress store at the Malvern Central Shopping Centre on Wednesday night this week – not only showcasing their recent re-branding as a newsXpress member but also the new Hallmark concept store which has been developed in association with Hallmark.

Chris Pecora and the entire Malvern Central team are a welcome addition to the newsXpress family, bringing innovative retail skills and embracing many newsXpress opportunities around which to further grow the business.

The newsXpress Malvern Central store opening was attended by many from the newsagency industry, keen to see innovation in action.

Promoting the newsXpress Phonecard to Newsagency Shoppers

phone-water1.JPGPromoting the newsXpress Phonecard at the photocopier is a smart move.  With plenty of the copying done in many newsagencies being travel related, this is a perfect place to let your shoppers know about the excellent value product we have which can help them save money on phone calls both here in Australia as well as overseas.

The newsXpress Phonecard is an excellent value phonecard delivering low cost calls to overseas destinations as well as within Australia.

Promoting the newsXpress phonecard

nxpphonecardsreciept.jpgnewsXpress has provided members with an image promoting the newsXpress phonecard for serving on shopper receipts.  This coupon can be served automatically using point of sale software and thereby providing another promotional point for the newsXpress phonecard promotion.  The coupon promotes the newsXpress phonecard as The Perfect Gift.  It works for any occasion and for all ages, giving the gift of connection between family and friends.