Category: newsagency marketing

As newsXpress expands and more members complete shop fits, the brand itself is strengthened.  There is nothing like a well-designed, professionally executed, new shop fit to best represent a retail brand.

newsXpress Gateway City in Western Australia is a good example of excellent representation of all that the newsXpress brand stands for.  Owen and Robyn have created an strong design with appropriate flexibility to enable the business to evolve along with the needs of the marketplace.  This is backed by a good mix of products and exceptional service.

newsXpress offers a range of assistance and advice to members as they approach shopfits.  This ranges from feedback based on our experience in the newsagency channel through to access to specialist designed who understand the newsXpress mission and how to best represent this in a new shopfit design.

newsXpress does not lock newsagents into a long contract.  Our members can resign from our newsagent marketing group on thirty days notice.  This is how it has always been and we do not plan on changing.

That we do not lock newsagents into a five year contract is a measure of our confidence to help newsXpress newsagents drive tremendous success from their relationship with us.

Newsagents considering joining a marketing group ought to question the length of any contract and be suspicious of anything longer than thirty days.

In what we understand to be a first for a newsagency marketing group, newsXpress is proud to announce two online member meetings – making it even easier for remote newsagents to more actively participate in the newsXpress experience.  The first two online newsXpress member meetings will be October 14 and 15 at 11am and 2pm respectively.

Offering opportunities for like-minded newsagents to get together and share ideas is a key reason newsagents join newsXpress.  We run regular capital city bases members meetings as well as regular regional cluster meetings.  The new online member meetings will enable members across various states engage with others they see less frequently.

Using world-class online meeting management technology, the online meetings will operate almost as if everyone is in the one room.  Our head Office team will present our Back to School and other upcoming campaigns as well as facilitate open dialogue among members.

If the first two online members meetings receive positive feedback newsXpress will schedule more for 2009.

The newsXpress conference sessions over two days were very well attended and the speakers highly rated.  Key suppliers such as Tracey Wright, Managing Director of Hallmark Cards, Eugene Varricchio, Group General Manager – retail Sales & Distribution ACP Magazines and Vicki Rossi, Retail Sales & Circulation Director Pacific Magazines shared invaluable insights into their businesses and the performance of newsXpress newsagencies compared to other retailers.  Business development speakers such as Gary Bertwistle, Peter Irvine, Peter Sheehan and Damian Knoblanche provided us with business ideas and insights we can use to strengthen our individual businesses and the newsXpress network more completely.  It has been two days of business and personal recharge.

Peter Sheehan was the keynote speaker opening the first ever newsXpress national conference yesterday on the Gold Coast.  A packed conference room listened as Peter talked about the challenges newsagents face and shared some strategies we can use to address these in pursuit of evolutionary business models.  Peter also presented two well attended workshops in the afternoon on Generation Y – providing excellent insights into working with and serving this sometimes challenging generation.

newsXpress is committed to provide its members with excellent learning and motivational opportunities.

Attendees at the inaugural newsXpress National Conference were treated to a night at Sea World on the Gold Coast last night as the opening event.  Following a wonderful show by Sea World’s dolphins and their handlers during which two members got to play with the dolphins, we headed off for a wonderful meal looking over part of the Sea World park.  The night was a relaxing and inspirational start to the conference.

The night was all the more special because the location of the evening had been kept secret.

At newsXpress we understand that surprise is important, especially in retail where customers expect the same old same old.  Bringing surprise into retail helps a business navitage to greater success.