Category: newsagency marketing

newsXpress published an in-store offers newsletter for our members to use in promoting their businesses to their customers. The newsletter is customizable at the store level. This latest newsletter continues a service started by newsXpress more than two years ago, a service which newsXpress members use to great success to professionally, proactively and valuable communicate to their customers.

This is a unique marketing platform created by newsXpress, something which adds exclusive value to the newsXpress membership with our members. The feedback from members on the use of and success with the newsletter is terrific and appreciated.

Being able to customise the newsletter offers newsXpress members the opportunity to show that this is a newsletter from the store to its customers.

The best position for the newsletter is in a stand at the front of the newsagency – we have members who distribute more than 200 copies a month through here.

The newsXpress national conference next month is set to have more newsagents in attendance than any other newsagent conference in the last year except for the Connections conference in Sydney last year.  We have now passed 150 newsagent representatives booked.  This does not include suppliers.    This will be a wonderful and valuable business-building event, one which is sure to provide excellent ideas for business growth in 2012.

 

A competitor of newsXpress has again spammed members by sending unsolicited emails after we issued a cease and desist notice. This communication reaches spam regulation in Australia and speaks to their disregard for respect of the individuals they have attacked and the spam laws.

While it is flattering that we so desperately want to connect with our members, we are disappointed that they have abused email in this way.

newsXpress Wetherill Park has been promoting Back to School in the local newspaper with this advertisement promoting a range of products including exclusive to newsXpress Maped product.

This is an excellent advertisement connecting with brand and value – two key points of difference promoted by newsXpress through its preferred supplier relationships.

Local advertising like this is vital to the success of any business. We are thrilled to see newsXpress Wetherill Park engaging in this way.

Since their launch last year, the My Family stickers range of sticker family magnets range has been popular in newsXpress stores. Promoted exclusively through our retail group, the My Family magnets are a wonderful and loved extension to the My family sticker range.

newsXpress members are promoting the magnets with the stickers as well as in other locations in-store.  The magnets can be used on a fridge, in a workshop, at work and other pl,aces around the home to connect the family unit un a fun and creative way.

newsXpress is lucky to have had exclusive to the My Family magnets through their launch period.

newsXpress Watergardens is promoting the acquisition of new Virgin Mobile accounts with this counter placement of a display unit with handsets and SIM packs.

This Virgin Mobile promotion is being run right across newsXpress newsagencies as part of a national and unifying promotion. It’s been organised with the active support of our friends at Jenlist.

newsXpress stores are lucky to have such a good value Virgin Mobile deal with which to promote the value proposition of shopping at newsXpress. It’s another differentiating factor for us.

We were told recently that a competition claimed we were not offering some service because it was not detailed on this blog. While we are flattered with their attention,we’d like to not that not everything newsXpress stores, supports or offers is promoted through this blog.

Indeed, since some visit this blog to get ideas to copy without joining our newsagency marketing group, we keep plenty of the newsXpress innovation off this blog.

To find out about the newsXpress difference and how it could help your newsagency grow, please speak with Ben Kay on 0419 678 754.

newsXpress radio is promoting the value of shopping locally with regular reminders to shoppers of the importance of shopping locally compared to shopping away from the local area.

Customers in newsXpress stores are thanked for supporting local businesses … like their local newsXpress store.

This on-air campaign connects with the shop local collateral provided as part of the newsXpress local area marketing toolkit which was released last year.

The local area marketing toolkit contains 30+ campaigns for use by newsXpress members for local community and commercial engagement.

newsXpress has announced details of a newsagency conference you will not want to miss. Over one busy day and night you will be challenged, stimulated and appreciated at this exclusive newsXpress event.

• Valuable business sessions.
• Excellent supplier deals.
• Wonderful networking opportunities.
• No conference attendance fee.

Thanks to funding from newsXpress preferred suppliers and newsXpress, every interstate newsXpress member will receive a rebate towards their airfares/travel costs. This is another first, it helps ensure that more newsXpress members make the tips and participate in the conference.

We have chosen the date to tie in with the Toy Fair in Melbourne. With toys are a growing category for newsXpress members, attending the Toy Fair the day before would offer a valuable insight.

Please lock in the date now. March 9, 2012. This will not change. We have booked and paid for the venue. We will release a full agenda in late January 2012. For now the points below will give you an idea of the day and night function.

• No conference fee for all newsXpress members
• Rebate offered to all interstate members to assist cover travel costs (the amount offered will vary based on location, you will receive an email to notify you)
• Full day of valuable business sessions
• Breakouts include supplier trade fair with conference-only specials
• Interactive Supplier and Publisher sessions
• Several major announcements sure to add value to your business
• Morning Tea, Lunch & Afternoon Tea all provided
• Evening Function of Finger Food and Drinks (7:30 – 10:30) at Eureka Tower observation deck

The event will be held at the Melbourne Convention Centre which is directly adjacent to the Melbourne Exhibition Centre where the Toy Fair is being held. The Convention Centre is close to many hotels ranging from budget accomodation to 5 star. We are asking members to book their own hotel and flights as this way you can find the best possible deal and use points etc if you want to.

The evening event will be a cockail party at the exciting and prestigious Eureka Tower. See Melbourne from on high while enjoying cocktails and some delicious finger food and networking with newsXpress colleagues and suppliers.

Kick off 2012 by attending and participating in this national conference. Get in early on special supplier deals, discover new business opportunities, connect with your newsXpress community in a more valuable and bankable way.

We are thrilled to announce that Gold sponsors for the conference so far are: Pacific Magazines, Jenlist, Skansen, Tower Systems and Hallmark Cards. More will be announced soon. It is with the support of our sponsors that we are able to host this event for newsXpress members.

newsXpress Radio has been broadcasting into newsXpress stores right through the Christmas and New Year period.

Offering an excellent selection of music as well as live news and protons of newsXpress preferred supplier products, newsXpress radio connects newsXpress businesses right across Australia in a practical, commercial and enjoyable way.

This live in-store radio service is promoting products and services available in newsXpress stores … supporting newsXpress preferred suppliers and offers they have available through our network.

Live news is a real bonus of this service, connecting our businesses and the in-store radio service in a more valuable way than the background noise of just music or commercial radio not promoting the business and the shopping experience.

Playing newsXpress radio in-store connects newsXpress members beyond their walls and genuinely leverages our network as a true network.

newsXpress members support newsXpress radio, providing us with a valuable and proven platform off of which we can sell products from newsXpress preferred suppliers … across the newsXpress retail network.

newsXpress Ivanhoe have embraced the opportunity of email marketing thanks to the serves available through our Strategic Partner Pacific Magazines.

The professional looking email was sent to a targeted group of qualified shoppers in the Ivanhoe area, to encourage them to consider Christmas offers from newsXpress Ivanhoe.  This is another of the services accessible through our Pacific partnership.

Through our work with Pacific Magazines newsXpress is able to engage in a range of external marketing activity which is sure to drive new traffic for the newsagency.

newsXpress last week published the December In Store Offers shopper newsletter for newsXpress member use.  This newsletter can be personalised by members and used by them in mailing, emailing and handing to customers to help better connect with them.

Packed with details of offers, promotions and deals, this newsletter is another in the suite of marketing channels created and offered by newsXpress to newsXpress members.  Plenty of the offers are EXCLUSIVE to newsXpress locations.  They demonstrate the value of shopping at newsXpress.

By using the newsletter, newsXpress members are able to present their businesses in a professional light.  They are also able to promote key national brands such as Better Homes and Gardens, HP, Canon, Hallmark, Epson and Optus.

By helping newsXpress members to leverage existing customer relationships and unlock new relationships through the use of this newsletter, newsXpress is delivering more value from membership to its newsagency marketing group.