Category: newsagency marketing

Shop local campaign on newsXpress radio

newsXpress radio is promoting the value of shopping locally with regular reminders to shoppers of the importance of shopping locally compared to shopping away from the local area.

Customers in newsXpress stores are thanked for supporting local businesses … like their local newsXpress store.

This on-air campaign connects with the shop local collateral provided as part of the newsXpress local area marketing toolkit which was released last year.

The local area marketing toolkit contains 30+ campaigns for use by newsXpress members for local community and commercial engagement.

Perfect time to promote the newsXpress phonecard

With so many people travelling around Australia on holidays, now is the perfect time for promoting the newsXpress phone card. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

newsXpress announces 2012 conference

newsXpress has announced details of a newsagency conference you will not want to miss. Over one busy day and night you will be challenged, stimulated and appreciated at this exclusive newsXpress event.

  • Valuable business sessions.
  • Excellent supplier deals.
  • Wonderful networking opportunities.
  • No conference attendance fee.

Thanks to funding from newsXpress preferred suppliers and newsXpress, every interstate newsXpress member will receive a rebate towards their airfares/travel costs. This is another first, it helps ensure that more newsXpress members make the tips and participate in the conference.

We have chosen the date to tie in with the Toy Fair in Melbourne. With toys are a growing category for newsXpress members, attending the Toy Fair the day before would offer a valuable insight.

Please lock in the date now. March 9, 2012. This will not change. We have booked and paid for the venue. We will release a full agenda in late January 2012. For now the points below will give you an idea of the day and night function.

  • No conference fee for all newsXpress members
  • Rebate offered to all interstate members to assist cover travel costs (the amount offered will vary based on location, you will receive an email to notify you)
  • Full day of valuable business sessions
  • Breakouts include supplier trade fair with conference-only specials
  • Interactive Supplier and Publisher sessions
  • Several major announcements sure to add value to your business
  • Morning Tea, Lunch & Afternoon Tea all provided
  • Evening Function of Finger Food and Drinks (7:30 – 10:30) at Eureka Tower observation deck

The event will be held at the Melbourne Convention Centre which is directly adjacent to the Melbourne Exhibition Centre where the Toy Fair is being held. The Convention Centre is close to many hotels ranging from budget accomodation to 5 star. We are asking members to book their own hotel and flights as this way you can find the best possible deal and use points etc if you want to.

The evening event will be a cockail party at the exciting and prestigious Eureka Tower. See Melbourne from on high while enjoying cocktails and some delicious finger food and networking with newsXpress colleagues and suppliers.

Kick off 2012 by attending and participating in this national conference. Get in early on special supplier deals, discover new business opportunities, connect with your newsXpress community in a more valuable and bankable way.

We are thrilled to announce that Gold sponsors for the conference so far are: Pacific Magazines, Jenlist, Skansen, Tower Systems and Hallmark Cards. More will be announced soon. It is with the support of our sponsors that we are able to host this event for newsXpress members.

newsXpress Radio: great newsagency marketing in-store

nxpradioyellowa4.jpgnewsXpress Radio has been broadcasting into newsXpress stores right through the Christmas and New Year period.

Offering an excellent selection of music as well as live news and protons of newsXpress preferred supplier products, newsXpress radio connects newsXpress businesses right across Australia in a practical, commercial and enjoyable way.

This live in-store radio service is promoting products and services available in newsXpress stores … supporting newsXpress preferred suppliers and offers they have available through our network.

Live news is a real bonus of this service, connecting our businesses and the in-store radio service in a more valuable way than the background noise of just music or commercial radio not promoting the business and the shopping experience.

Playing newsXpress radio in-store connects newsXpress members beyond their walls and genuinely leverages our network as a true network.

newsXpress members support newsXpress radio, providing us with a valuable and proven platform off of which we can sell products from newsXpress preferred suppliers … across the newsXpress retail network.

The best newsagency marketing group?

How can a newsagent decide which is the best newsagency marketing group for them? It is a tough question which is often middies by thoughts of money and other factors.

The best newsagency marketing group is one which helps newsagents drive…

  • business efficiency
  • retail sales
  • new traffic
  • shopper efficiency
  • business enjoyment

newsXpress pursues each of these goals with and for members. Our newsagency marketing group helped many newsagents achieve more in 2011 than if they had not been with us.

Our practical support for our members through newsXpress radio and our national TV campaign are two highlights which add value, at no cost, to newsXpress membership.

It is the package of tangible value on which newsXpress members can bank over the long-term. It demonstrates an understanding that it is the profit which you make from your business each day which is more valuable than a non-sales related cash short term benefit as we hear some talk about.

newsXpress Ivanhoe leverages email marketing

newsXpress Ivanhoe have embraced the opportunity of email marketing thanks to the serves available through our Strategic Partner Pacific Magazines.

The professional looking email was sent to a targeted group of qualified shoppers in the Ivanhoe area, to encourage them to consider Christmas offers from newsXpress Ivanhoe.  This is another of the services accessible through our Pacific partnership.

Through our work with Pacific Magazines newsXpress is able to engage in a range of external marketing activity which is sure to drive new traffic for the newsagency.

December In Store offers published for newsXpress members

newsXpress last week published the December In Store Offers shopper newsletter for newsXpress member use.  This newsletter can be personalised by members and used by them in mailing, emailing and handing to customers to help better connect with them.

Packed with details of offers, promotions and deals, this newsletter is another in the suite of marketing channels created and offered by newsXpress to newsXpress members.  Plenty of the offers are EXCLUSIVE to newsXpress locations.  They demonstrate the value of shopping at newsXpress.

By using the newsletter, newsXpress members are able to present their businesses in a professional light.  They are also able to promote key national brands such as Better Homes and Gardens, HP, Canon, Hallmark, Epson and Optus.

By helping newsXpress members to leverage existing customer relationships and unlock new relationships through the use of this newsletter, newsXpress is delivering more value from membership to its newsagency marketing group.

My Family stickers now in fridge magnets

newsXpress members are fortunate to be able to introduce the magnetic version of the My Family stickers, leveraging off the already popular My Family sticker range.

The My Family sticker fridge magnets are already selling newsXpress locations which have taken up the offer.  Promoted on the My Family sticker pull up banner, the fridge magnets give families another way of connecting.  They make an excellent Christmas gift for families, especially those living away from their immediate family.

Offering the My Family stickers fridge magnets is another point of difference for newsXpress, demonstrating the value of respected supplier relationships and leveraging the wonderful support from proactive newsXpress members.

newsXpress members have a fresh reason to promote the My Family stickers using the pull up banner and the fridge magnet poster at the front of the shop as shopper traffic increases through to Christmas.

newsXpress Riverlink wins award again

Congratulations to newsXpress Riverlink for winning BEST SPECIALTY RETAILER in Quest Ipswich Business Achiever Awards last night.

This is the fourth year in a row!

Well done to the newsXpress Riverlink team!  They work hard at creating an excising, enjoyable and valuable retail opportunity for shopper sin the Ipswich region.

This award is well deserved.

newsXpress Riverlink takes on just about every newsXpress promotion and opportunity. They embrace change and offer a retail experience which fun, exciting and commercial.

Christmas TV commercial finalised

The newsXpress creative team and our friends at the Nine Network have finalised our very latest newsXpress TV commercial.  This new commercial will run for two weeks and will promote newsXpress stores as a destination for Christmas buying.

2012 will draw to a close with newsXpress having been on TV more often in more cities than any other newsagency marketing group!

EXCLUSIVE marketing campaign in newsXpress stores

Check out the display created at newsXpress Riverlink in Ipswich Queensland promoting a shopper offer in support of the weekly magazines from newsXpress strategic partner Pacific Magazines.

newsXpress stores and shoppers will share $5,500 in prizes in this EXCLUSIVE marketing camping.

In addition to excellent in-store displays, like this one at newsXpress Riverlink, traffic is being generated for newsXpress stores through a professional external database marketing campaign.

Hitting at the right time of the shopping cycle – offering cash for Christmas – this campaign is part of a bigger and more integrated marketing campaign being run by Pacific and newsXpress.

newsXpress members are engaging by creating excellent displays and embracing other in-store promotional opportunities.

Using newsXpress Christmas collateral

newsXpress Castle Towers, like newsXpress stores across Australia, is using the newsXpress supplied Christmas marketing collateral to dress the store for Christmas and promote not only the season but also the terrific deals on offer in newsXpress stores through this important retail season.  In the photo you can see excellent use of the collateral down a key aisle.

In the marketing collateral pack, newsXpress provided high quality posters in three different sizes, all printed double-sided.

This Christmas marketing collateral pack was provided as part of the newsXpress seasonal pack to newsXpress members, delivering excellent resources with which newsXpress members can dress their businesses for each of these seasons.

Clearing space for Christmas

newsXpress Wetherill Park has been running a clearance outpost in advance of Christmas.  Offering a range of products and promoting these using newsXpress collateral available to all members, the outpost clears space in-store and generates bonus revenue in the lead up to Christmas.

We have newsXpress suppliers who welcome opportunities to work with members by providing stock for clearance sales. Their products can supplement what may be available in-store to assist the business to reach the full potential of an outpost such as that run by newsXpress Wetherill Park.

Outposts are an important part of the retail mix in a shopping centre newsagency.  They can provide a burst in revenue as well as help shoppers in the centre discover the newsagency by way of the outpost.

newsXpress Inverloch promotes Cheeki Bottles

newsXpress Inverloch is the latest newsXpress member to promote the terrific Cheeki drink bottles.    This display is in an excellent location on the wall, easily seen by shoppers in the newsagency.  It pitches the Cheeki brand and the range of products available.

newsXpress is pleased to have partnered with Cheeki, Australia’s leading brand of Stainless Steel Water Bottles.

Cheeki provides a wide range of BPA Free water bottles that are manufactured from Premium 304 Food Grade Stainless Steel.

The Cheeki products are healthy for those who use them and healthy for our environment. We like that their products are available in a wide range of stylish and fun designs that keep your water fresher and colder for longer. Cheeki water bottles are perfect for kids’ lunchboxes; sports; exercise and everyday use = this is where they fit nicely in the newsagency product mix.

Terrific Halloween offer at newsXpress Pakenham

newsXpress Pakenham has an excellent range of Halloween products on show in-store from newsXpress preferred suppliers.

Topped with our newsXpress Halloween poster, the display shows the wonderful range of Halloween items for all budgets and ages from voice changers to candy baskets to Witches hats.  All good fun and good value.

We are having a fun time with Halloween across newsXpress stores this year.  We have new products offering plenty of new types of scares.

Congratulations to newsXpress Pakenham for a great Halloween display.

newsXpress Halloween promotion on TV – a new level of newsagency marketing

Our next TV commercial has hit the airwaves and it features Halloween.  Promoting newsXpress stores as the go to places for Halloween products, the TV commercial separates newsXpress businesses away from other businesses in the newsagency channel.

newsXpress is delivering best-practice newsagency marketing.

Building brand awareness in the newsagency channel as we are through our regular TV campaign is vital to driving growth in store traffic and sales.

 

Brilliant newsXpress magazine Club Card promotion

The most widely used loyalty promotion in the history of the newsagency channel in Australia is the newsXpress Magazine Club Card.  Year after year we have nailed it, delivering excellent value and easy access to genuine rewards in the reach of all shoppers.

There is no other loyalty program like our Magazine Club Card.  Customers love the easy to access genuine rewards.  newsXpress newsagents love it for the traffic and sales generated.

newsXpress stores which promote the newsXpress Magazine Club Card reap rewards of extra sales and terrific customer word of mouth.

Check out the photo of what Renee has created at newsXpress Watergardens in Victoria.  This pillar display in our magazine department confronts the magazine shopper in the space where they are most likely to be encouraged by the loyalty reward offer.

The display is beautifully professional, using newsXpress collateral to the max, showing off what creative talent Renee is on the newsXpress team.

A good loyalty program will drive shoppers to go beyond their usual or average behaviour.  This is exactly what the newsXpress Magazine Club Card does.

 

Hot ink offers in HOT ink! catalogue from newsXpress stores

newsXpress locations right across Australia are all set for the latest HOT Ink! catalogue which kicks into life today.  Featuring some excellent deals on ink and starring the exceptional newsXpress customer service experience, HOT Ink! Will drive traffic and sales for newsXpress members.

Our ink catalogues are being delivered to homes and businesses around newsXpress stores to help attract new shoppers to newsXpress stores.

Featuring bonus packs and other offers, the two-page flyer represents excellent value for the ink shopper.  It is a tribute to excellent work by our merchandise and creative teams – sourcing brand name ink at highly competitive prices and packaging the offer in a creative and exciting way to present our businesses as different to your average newsagency.

In addition to promoting ink, the Hot Ink! flyer promotes the newsXpress Facebook campaign, providing another opportunity for people receiving the flyer to connect with newsXpress online.

newsXpress members are promoting this latest offer with professional merchandising of the product, sending flyers to customers by mail and email, placing the flyers out the front of the store and by driving local word of mouth campaigns.

HOT Ink! is an important part of the newsXpress marketing mix.  We cleverly use ink as a way of introducing more shoppers to our businesses … with tremendous success.

Smurf sales success at newsXpress Sorell in Tasmania

newsXpress Sorrell in Tasmania is another newsXpress location which made the most of the Smurf opportunity.

Thanks to excellent buying by our merchandise team, newsXpress members had access to Smurf products in advance of the release of the Smurf movie.  This helped drive traffic and build better shopping baskets.