newsagency marketing | newsXpress Blog

Pacific Magazines and Hallmark help newsXpress grow

With our national conference in Melbourne today it is appropriate we take a moment to thank two particularly helpful business partners: Hallmark and Pacific Magazines.

Hallmark and Pacific Magazines are our two strategic partners. Their relationship with and support of newsXpress and newsXpress member businesses has been key to what we have achieved as a group so far.

The commercial agreements in place have helped newsXpress fund valuable activity for members such as today’s conference including flights for many members.

The return for Hallmark and Pacific is active support by newsXpress members. Support in the form of proactive engagement and promotion of their products – for mutual profit.

Newsagency marketing group newsXpress pitchers: GROW YOUR OWN WAY

Here at newsXpress our commitment is to helping newsagents to grow their own way.

Hence our marketing pitch.

GROW YOUR OWN WAY.

We offer help, advice and support. You have many choices. Ultimately, we understand that it’s your business.

This is why we are committed to our message in all we do for newsXpress members:

GROW YOUR OWN WAY.

2014 is proving to be a terrific year!

Supplier deals for newsagents

newsXpress newsagency marketing group has launched supplier deals for members attending it’s national conference next week in Melbourne. These deals and more to come offer newsXpress members excellent exclusive buying opportunities that will provide even better GP than the excellent GP newsXpress delivers to its members through supplier relationships already.

While all eyes will be on Melbourne for the national conference next week, newsXpress members are already benefiting from the attention brought by excellent group buying.

newsXpress members promoting Loom Bands with exclusive collateral

Newsagency marketing group newsXpress has published exclusive collateral for promoting Loom bands in newsXpress stores.

Released last week, this latest collateral is being used by newsXpress members to tap into the extraordinary interest in Loom Bands.

The exclusive collateral is driving traffic from outside the stores and in-store driving engagement of existing shoppers.

newsXpress is helping newsXpress members make the most of the Loom Bands product opportunities.

This is another valuable newsXpress difference.

All supplier positions full at newsXpress national conference

Newsagency marketing group newsXpress has filled all available positions at the trade show which is accompanying the newsXpress national conference in Melbourne at the MCG next week.

The mix of suppliers is broad and the deals that will be presented offer excellent buying opportunities for newsXpress members.

This is set to be an excellent business-building and commercial event for participating newsXpress members.

Great win for newsXpress Eli Waters

Pacific Magazines awarded newsXpress Eli Waters a $500 prize as part of their retailer incentives for the WIN A CAR promotion currently running in newsagencies. The $500 win is a proactive member incentive from the Nexus newsagency marketing program funded by Pacific Magazines. newsXpress Eli Waters won for the excellent job they have done in promoting the campaign to their customers.

newsXpress connects radio, in-store, catalogue and social media with integrated newsagency marketing campaign

Newsagency marketing group newsXpress has engaged in a professional and integrated marketing campaign promoting ink in newsXpress stores. Running across multiple consumer-engaged marketing platforms, the latest HOTink! leverages the very latest social media innovation with a highly targeted campaign, in-store live radio, in-store shopper opportunities and other marketing platforms to drive traffic and sales of ink for newsXpress members.

This is the newsXpress difference – driving traffic for members and encouraging shoppers.

newsXpress newsagency marketing group members benefit from better terms

newsXpress this week is announcing details of even better terms with another major supplier, continuing the trend of recent weeks of enhancing trading terms for members.

The goals of the merchandise team at newsXpress are to help members buy better through range, exclusivity and terms. These goals are backed with insights and assistances to help turn the excellent margin product faster than might otherwise be the case.

The latest term improvement has come about because of the success delivered by newsXpress and its members to the supportive supplier.

We’re not publishing the details here as the terms are exclusive to newsXpress members.

Newsagency marketing group helps newsagents grow their businesses

EXCLUSIVE TO NEWSXPRESS.

It’s one thing for a newsagency marketing group to negotiate excellent prices – as newsXpress does – and another to provide marketing merchandising and other insights to help move stock – as newsXpress cones. But these opportunities turn into excellent success when the products are EXCLUSIVE. newsXpress has more exclusive products, high in demand product, for its member newsagents.

Charming the Monkey is a very popular line in the highly sought-after collectible Beanie Boos range. It’s a Valentine’s Day special and it is EXCLUSIVE TO NEWSXPRESS.

newsXpress back to school campaign reaches 177,000+

The newsXpress exclusive facebook campaign promoting back to School reaches 177,472 people in a week, pitching newsXpress locations as palces to shop for Back to School requirements in the last few days before the school year starts. newsXpress was the only newsagency marketing group visible on social media promoting BTS and newsagency businesses.

newsXpress newsagency marketing group members selling donuts!

Donuts anyone?! Don’t eat them. No! These delicious looking donuts are actually soap – gift packaged and ideal for a gift for a neighbour or an old family friend or loved one.

Imagine how nana, grandma or granny will react when she opens a birthday gift and thinks you’ve bought her a donut. She will love that the donut is soap – she will be the talk of her friends.

This delicious looking donut is just one item from a innovating range of items available to newsXpress members from preferred suppliers to pour newsagency marketing group.

Innovative products are competitive prices backed by retail shop-floor and marketing strategies are what make newsXpress loved by its members.

Selling kids tents in the Australian newsagency

newsXpress innovation is paying off with members having success at selling kids tents. better still, these Australian designed tents are attracting new shoppers – kids with parents in tow who in-turn, purchase other items. Strategy beyond the tents themselves is the key here.

The tents are fun, exciting and eye-catching … delivering commercial benefits well beyond the sale of the tents themselves.

This is wonderful product innovation for newsXpress members from the newsagency marketing group. members love the opportunity and that we are supporting a small Australian supplier.

One newsXpress store has some more than forty of these tents in several months – delivering an excellent return on floorspace and an excellent return on investment.

newsXpress meets with suppliers to share insights and opportunities

Members of the newsXpress management and merchandise teams met with newsXpress preferred suppliers in Sydney yesterday to explore opportunities. This was our second supplier forum in just over a month. Combined, we have now met with close to 100 suppliers, formally and informally to work on an exciting 2014.

The agenda for yesterday’s newsXpress newsagency marketing group suplier forum was:

What and who we are
What we stand for
The 3 things that matter the most
Success stories
Contact point opportunities in 2014
Open forum

newsXpress is thrilled with the support from suppliers, their engagement in these forums and the plans already committed for 2014.

Between exclusive deals, early to market opportunities, excellent rebates and other benefits, newsXpress members can be assured of excellent opportunities for 2014.

Sony PSP winners are happy shoppers

Plenty of newsXpress stores have been handing our FREE Sony PSP devices over the last week to winners of the Hallmark Christmas in-store promotion the participating stores signed up for.

We love getting photos of winners showing off their prize. There will be plenty more this year with Valentine’s Day, Mother’s Day and Father’s Day all offering terrific customer prize opportunities – at newsXpress.

This program is run exclusive in partnership with our friends at Hallmark. newsXpress members supporting Hallmark pay nothing extra to participate in nominated seasonal campaigns – newsXpress funds this – delivering another reward for newsXpress membership.

Helping newsagents connect with Australia day opportunities

Newsagency marketing group newsXpress is helping its members to promote Australia Day products with fresh collateral created by the group for its members.

Provided in two sizes, the Australia Day material was released to members prior to christmas so that they could come our immediately after Christmas with their Australia Day themed promotions.

newsXpress national conference bookings filling

The newsXpress national conference in March this year at the hallowed MCG is set to be a busy and full few days with buying tours, Toy Fair tours and some excellent business sessions fulling the agenda.

newsXpress members are responding to the opportunity by booking early to ensure they lock in the various events that make up the three days in Melbourne.

Sure to provide excellent networking and business building opportunities, the first newsXpress national conference for 2014 is looking like it will be a valuable time in a busy year schedule.

Helping newsagents promote school holiday sales using newsagency marketing group marketing

Christmas is over and school holidays are well and truly under way. newsXpress is helping its newsagency marketing group members to more valuably connect with the school holiday opportunity with this fresh school holiday marketing collateral.

Provided in two sizes, this collateral is helping newsXpress members to embrace the school holiday opportunity in a fresh way.

The more we promote our newsagency businesses as different to the traditional newsagency the more successful our business will be. newsXpress is committed to helping members pitch their businesses differently.

newsXpress members achieving above-average magazine sales growth

newsXpress members are achieving excellent year on year sales growth for a range of top selling magazines ahead of the newsagency channel average. This result is a direct result of exclusive training for newsXpress members at our conference and member meetings this year. The data is in and we can see the results of the work in the form of excellent sales results.

This sales growth is another way newsXpress is helping members to grow their businesses in a vitally important core category like magazines.

By sending emails and text messages, engaging in best-practice product displays and providing exceptional customer service newsXpress members are showing that you can grow magazine sales without having to discount them. This preserves margin dollars for the business and ensures maximum value for the business from the magazine category.

newsXpress – your local back to school specialists

This poster was released to newsXpress members through the week for in-store and front window promotion of the business as a BACK TO SCHOOL SPECIALIST as part of a range of support of newsXpress members in the back to school season. In some locations back to school orders are well under way while in others the real work will start in the new year.

newsXpress is supporting members with artwork like this created in a collaborative way and distributed through a private newsXpress social media platform for members to download and use.

In addition to supporting member engagement with national back to school campaigns aligned with key suppliers, newsXpress also supports local store / local community engagement with the back to school opportunity.

Facebook campaign attracts 250,000+ views

The most recent Facebook advertising campaign run by newsXpress has attracted 250,000 views according to Facebook stats. This paid advertising complimented the latest HOT ink! campaign that has been hitting hundreds of thousands of letter boxes around the country.

Following the lead of successful national retailers, newsXpress has this year supported its member businesses with a range of campaigns timed to coincide with consumer flyers and other out of store promotions.

Supporting newsXpress members in this way drives further value from campaigns such as HOT ink!