Category: newsagency marketing

Hallmark Sarah Jessica Parker range @ newsXpress newsagency outlets

sjpThe Sarah Jessica Parker range of greeting cards through Hallmark will be a feature in newsXpress outlets as they embrace another excellent licensing opportunity from Hallmark.

With excellent collateral, this range will call out to a range of shoppers retailers covet. newsXpress is helping members with background information with which to leverage more sales.

In a recent visit to the Hallmark head office, many newsXpress members were able to tap into insights that set them up for excellent success with this brand.

Newsagency marketing group embraces Hallmark licences opportunities

hmklicHallmark, a strategic partner of newsagency marketing group newsXpress, offers the best greeting card licences in the world. take Peppa Pig – newsXpress members are enjoying excellent success with this mega brand with plush, activity packs, toys and other items from several preferred suppliers. Add the Hallmark cards to the mix and our members have a perfect range of Peppa Pig products. This is where the Hallmark relationship delivers excellent rewards – leveraging their many licences to sell with gifts and other items created under licencing agreements.

Newsagency marketing group announces eight new preferred suppliers

newsXpress announced eight new preferred suppliers at its national conference last week in Melbourne. These new suppliers added in recent weeks have enhanced the commercially valuable supplier range offering available to newsXpress members. It’s part of an extension of the newsXpress opportunity for members, an opportunity through which newsXpress members can expand their product offering, reach more customers and make more thanks to preferential pricing.

Each supplier has been vetted, considered and brought on to complement existing opportunities in the newsXpress portfolio.

More commercial benefits for newsXpress members.

Social media advice for newsXpress members

socmediaTrevor Young, a social media expert, commentator and coach provides wonderful insight into the best-practice use of various social media platforms at our national conference in Melbourne yesterday. With more than 150 in the room including 100+ newsagents, the session provided newsXpress members with valuable practical advice on leveraging social platforms using our own voices.

Pacific Magazines and Hallmark help newsXpress grow

NXPStrategicPartnersPullupBannerWith our national conference in Melbourne today it is appropriate we take a moment to thank two particularly helpful business partners: Hallmark and Pacific Magazines.

Hallmark and Pacific Magazines are our two strategic partners. Their relationship with and support of newsXpress and newsXpress member businesses has been key to what we have achieved as a group so far.

The commercial agreements in place have helped newsXpress fund valuable activity for members such as today’s conference including flights for many members.

The return for Hallmark and Pacific is active support by newsXpress members. Support in the form of proactive engagement and promotion of their products – for mutual profit.

Newsagency marketing group newsXpress pitchers: GROW YOUR OWN WAY

NXPGrowYourOwnWayPullUpHere at newsXpress our commitment is to helping newsagents to grow their own way.

Hence our marketing pitch.

GROW YOUR OWN WAY.

We offer help, advice and support. You have many choices. Ultimately, we understand that it’s your business.

This is why we are committed to our message in all we do for newsXpress members:

GROW YOUR OWN WAY.

2014 is proving to be a terrific year!

Supplier deals for newsagents

newsXpress newsagency marketing group has launched supplier deals for members attending it’s national conference next week in Melbourne. These deals and more to come offer newsXpress members excellent exclusive buying opportunities that will provide even better GP than the excellent GP newsXpress delivers to its members through supplier relationships already.

While all eyes will be on Melbourne for the national conference next week, newsXpress members are already benefiting from the attention brought by excellent group buying.

newsXpress members promoting Loom Bands with exclusive collateral

LoomBandsA3Newsagency marketing group newsXpress has published exclusive collateral for promoting Loom bands in newsXpress stores.

Released last week, this latest collateral is being used by newsXpress members to tap into the extraordinary interest in Loom Bands.

The exclusive collateral is driving traffic from outside the stores and in-store driving engagement of existing shoppers.

newsXpress is helping newsXpress members make the most of the Loom Bands product opportunities.

This is another valuable newsXpress difference.

All supplier positions full at newsXpress national conference

Newsagency marketing group newsXpress has filled all available positions at the trade show which is accompanying the newsXpress national conference in Melbourne at the MCG next week.

The mix of suppliers is broad and the deals that will be presented offer excellent buying opportunities for newsXpress members.

This is set to be an excellent business-building and commercial event for participating newsXpress members.

Great win for newsXpress Eli Waters

winnerwk2Pacific Magazines awarded newsXpress Eli Waters a $500 prize as part of their retailer incentives for the WIN A CAR promotion currently running in newsagencies. The $500 win is a proactive member incentive from the Nexus newsagency marketing program funded by Pacific Magazines. newsXpress Eli Waters won for the excellent job they have done in promoting the campaign to their customers.

newsXpress connects radio, in-store, catalogue and social media with integrated newsagency marketing campaign

inkcounterNewsagency marketing group newsXpress has engaged in a professional and integrated marketing campaign promoting ink in newsXpress stores. Running across multiple consumer-engaged marketing platforms, the latest HOTink! leverages the very latest social media innovation with a highly targeted campaign, in-store live radio, in-store shopper opportunities and other marketing platforms to drive traffic and sales of ink for newsXpress members.

This is the newsXpress difference – driving traffic for members and encouraging shoppers.

newsXpress newsagency marketing group members benefit from better terms

newsXpress this week is announcing details of even better terms with another major supplier, continuing the trend of recent weeks of enhancing trading terms for members.

The goals of the merchandise team at newsXpress are to help members buy better through range, exclusivity and terms. These goals are backed with insights and assistances to help turn the excellent margin product faster than might otherwise be the case.

The latest term improvement has come about because of the success delivered by newsXpress and its members to the supportive supplier.

We’re not publishing the details here as the terms are exclusive to newsXpress members.

Newsagency marketing group helps newsagents grow their businesses

charmingthemonkeyEXCLUSIVE TO NEWSXPRESS.

It’s one thing for a newsagency marketing group to negotiate excellent prices – as newsXpress does – and another to provide marketing merchandising and other insights to help move stock – as newsXpress cones. But these opportunities turn into excellent success when the products are EXCLUSIVE. newsXpress has more exclusive products, high in demand product, for its member newsagents.

Charming the Monkey is a very popular line in the highly sought-after collectible Beanie Boos range. It’s a Valentine’s Day special and it is EXCLUSIVE TO NEWSXPRESS.

newsXpress back to school campaign reaches 177,000+

nxp-btsThe newsXpress exclusive facebook campaign promoting back to School reaches 177,472 people in a week, pitching newsXpress locations as palces to shop for Back to School requirements in the last few days before the school year starts. newsXpress was the only newsagency marketing group visible on social media promoting BTS and newsagency businesses.

newsXpress newsagency marketing group members selling donuts!

nxdonutDonuts anyone?!  Don’t eat them. No! These delicious looking donuts are actually soap – gift packaged and ideal for a gift for a neighbour or an old family friend or loved one.

Imagine how nana, grandma or granny will react when she opens a birthday gift and thinks you’ve bought her a donut.  She will love that the donut is soap – she will be the talk of her friends.

This delicious looking donut is just one item from a innovating range of items available to newsXpress members from preferred suppliers to pour newsagency marketing group.

Innovative products are competitive prices backed by retail shop-floor and marketing strategies are what make newsXpress loved by its members.

 

Selling kids tents in the Australian newsagency

nxtentnewsXpress innovation is paying off with members having success at selling kids tents. better still, these Australian designed tents are attracting new shoppers – kids with parents in tow who in-turn, purchase other items. Strategy beyond the tents themselves is the key here.

The tents are fun, exciting and eye-catching … delivering commercial benefits well beyond the sale of the tents themselves.

This is wonderful product innovation for newsXpress members from the newsagency marketing group. members love the opportunity and that we are supporting a small Australian supplier.

One newsXpress store has some more than forty of these tents in several months – delivering an excellent return on floorspace and an excellent return on investment.

newsXpress meets with suppliers to share insights and opportunities

Members of the newsXpress management and merchandise teams met with newsXpress preferred suppliers in Sydney yesterday to explore opportunities. This was our second supplier forum in just over a month. Combined, we have now met with close to 100 suppliers, formally and informally to work on an exciting 2014.

The agenda for yesterday’s newsXpress newsagency marketing group suplier forum was:

  1. What and who we are
  2. What we stand for
  3. The 3 things that matter the most
  4. Success stories
  5. Contact point opportunities in 2014
  6. Open forum

newsXpress is thrilled with the support from suppliers, their engagement in these forums and the plans already committed for 2014.

Between exclusive deals, early to market opportunities, excellent rebates and other benefits, newsXpress members can be assured of excellent opportunities for 2014.

Sony PSP winners are happy shoppers

sonywinnerPlenty of newsXpress stores have been handing our FREE Sony PSP devices over the last week to winners of the Hallmark Christmas in-store promotion the participating stores signed up for.

We love getting photos of winners showing off their prize. There will be plenty more this year with Valentine’s Day, Mother’s Day and Father’s Day all offering terrific customer prize opportunities – at newsXpress.

This program is run exclusive in partnership with our friends at Hallmark. newsXpress members supporting Hallmark pay nothing extra to participate in nominated seasonal campaigns – newsXpress funds this – delivering another reward for newsXpress membership.

Helping newsagents connect with Australia day opportunities

AustraliaDayA4Newsagency marketing group newsXpress is helping its members to promote Australia Day products with fresh collateral created by the group for its members.

Provided in two sizes, the Australia Day material was released to members prior to christmas so that they could come our immediately after Christmas with their Australia Day themed promotions.