newsagency marketing | newsXpress Blog

newsXpress helps newsagency marketing group members pre-sell hot titles

Thanks to insights prior to publication, newsXpress is offering members more customer pre-sell collateral to help our newsagency marketing group members to get revenue for a sought after title before the title is released. This is another way newsXpress members lock in customers and reduce leakage.

This is a terrific initiative newsXpress has used for many years to the benefit of its members. we have helped members reap excellent revenue results by pre selling calendars, one-shot magazines and other items – locking in revenue in some cases months prior to the products being released.

newsXpress helps newsagents deal with the decline of print

Newsagency marketing group newsXpress has a well through out strategy for maintaining and growing shopper traffic as traffic falls for print product. The group is sharing some of its newsagency business-building insights in a series of newsagent workshops around Australia over the next couple of weeks, outlining opportunities and helping newsagents feel confident about their future despite changes in some core product lines.

With one eye on traditional products and the other on the future, newsXpress is helping its members to navigate change in a positive and enjoyable way.

newsXpress members launching Hallmark Itty Bitty

Customers are loving the Itty Bitty product launched last week by newsagency marketing group newsXpress and Hallmark. Available in many newsXpress stores, the Itty Bitty is a fun soft toy that makes an ideal gift between friends as well as a give to a child or a grandchild.

Displayed in a clever display unit as well as elsewhere in-store, the Itty Bitty is a welcome addition to the newsXpress range.

newsXpress has developed exclusive elements to the Itty Bitty offer, separating newsXpress members from other retailers with these items.

New ink offer for newsagency marketing group members

newsXpress has finalized a new HOT ink! Offer for newsXpress newsagency marketing group members with the new catalogue being printed this week ready for wide letterbox distribution. This latest ink offer provides customers with the opportunity of winning a beautiful canon PIXIMA printer that will be given away in each of the participating HOT ink! Stores. This is an excellent opportunity for newsXpress members to drive ink traffic as well as engage with more business customers.

newsXpress newsagents embrace AFL opportunities

newsXpress newsagents are embracing licenced AFL product opportunities across Australia thanks to engaged suppliers. The photo shops the excellent display at newsXpress Kadina promoting AFL product in-store. Talk about owning the AFL fan opportunity in kaduna South Australia. Kudos to the team who sourced and put together this excellent display of AFL licenced products!

newsXpress newsagents – $50,000 in Mother’s Day prizes

newsXpress newsagents are offering in excess of $50,000 worth of prizes for Mother’s Day 2014. Participating locations are each offering an Alavu jewellery set valued at close to $500. newsXpress has arranged the prizes in partnership with Hallmark at no cost to newsXpress members. This price is another way newsXpress members can drive valuable incremental shopper engagement for major seasons like Mother’s Day.

newsXpress newsagents to benefit from Hong Kong buying trip

The newsXpress team had a busy time at the Hong Kong Gift Fair last week meeting with Australian suppliers also at the fair, checking out possible new products, connecting with potential new suppliers from Australia as well as taking in the vibrant retail scene in Hong Kong. It was a busy few days packed with meetings, trade show time and opportunities.

With more than 4,000 businesses at the trade show and plenty of trade halls to visit, the newsXpress team walked, on average, 12 km a day.

newsXpress members are also hearing about results with opportunities already under development.

We are excited for what will start arriving soon to help newsXpress newsagents further expand the appeal of their businesses.

New products generate new newsagency traffic

newsXpress launched a new outdoors range more than a month ago and newsXpress members are reporting terrific sales as well as new traffic thanks to this innovative range.

Newsagents wanting to be challenged into growing into new areas that are aligned with existing traffic generators ought to look at the strategic supplier decisions being made by newsXpress.

Helping newsagency marketing group members to harvest customer details

newsXpress has a multi-layered approach to helping members to harvest customer details. One way we help members is through a cloud-based entry process whereby customers can scan a QR code and access a facility for entering details.

newsXpress members have access to this and similar tools for free – all part of the newsXpress service.

newsXpress also provides free access to promotional collateral for supporting this campaign in-store.

Hong Kong gift fair supplier trip

With the Hong Kong Gift Fair drawing to a close, the newsXpress delegation is exhausted after many meetings with a broad range of Australian and other suppliers. This has been by far our best trip to the Hong Kong Gift Fair ever with plenty of opportunities explored and new relationships opened for exploration.

newsXpress appreciates the support of its suppliers in helping to make this visit brim with opportunity.

newsXpress leadership in Kansas City

The newsXpress leadership team spend a week in Kansas City at the headquarters of Hallmark, a strategic partner of newsXpress. In meetings, product presentations, store inspections and business insights, the newsXpress team was able to tap deep into the Hallmark organisation to find product and other opportunities for newsXpress members. Of particular value was next season product insights.

We are grateful to Hallmark for their generosity of time and support leading up to and through this ground-breaking visit.

Newsagents selling edible bouquets for Mother’s Day

newsXpress newsagency marketing group members are set for training in new and exclusive Eat The Bouquet products for our Mother’s Day 2014 offer. ETB is a retail concept launched by newsXpress last year and embraced by many members to drive traffic and margin dollars. It is proving to be an excellent way to drive seasonal sales. Mother’s Day training starts this week.

Promoting toys at newsXpress Wynnum

Here’s an example of newsXpress engaging proactively at the local store level helping a member to promote their business. Our back office team tailored newsXpress exclusive toy promotional collateral for newsXpress Wynnum to use to promote their massive range of toys.

newsXpress members have access to an extraordinary range of local area marketing collateral for all sorts of occasions and opportunities. They also have access to material that can be modified to serve specific needs.

These resources are part of tyhe newsXpress offer to newsagents to help them grow their businesses for a brighter future.

Congratulations newsXpress Maryborough

newsXpress Maryborough took out Retail Newsagent of the Year for Victorian at the VANA Newsagent of the Year Awards in Melbourne on Saturday night. This much-deserved win is terrific kudos for Ross, Cheryle and the team at newsXpress Maryborough.

Another approach to Facebook likes for newsXpress Mount Morgan

newsXpress Mount Morgan is another newsXpress member using a QR code on receipts to promote likes on Facebook. While this business already has a massive Facebook community, this new promotion is set to enhance their position and better connect them with shoppers and visitors.

Using receipts in this way with collateral facilitated by the newsXpress back office team we are able to help members pitch a professional face on and through every day customer contact points.

QR codes are an easy way for customers to connect with a business, a product or a brand. newsXpress has been using QR codes for a while to facilitate engagement.

Driving Facebook engagement

newsXpress Bishops Goondiwindi has been growing Facebook interaction with this QR code on their Point of Sale software receipts – engaging in a newsXpress promoted strategy of social media engagement.

newsXpress has been promoting this engagement to members for years and it’s back office team facilitates processional engagement with QR code generation as well as art for receipts if necessary.

This campaign goes beyond Facebook and shows newsXpress members as being the most engaged and tech-savvy and therefore mobile customer connected newsagents in Australia.

newsXpress team visiting with Hallmark in the US

newsXpress Directors Graham Randall and Mark Fletcher and newsXpress National Sales Manager Peter Francis are in the US this week to participate in a major retail conference with Hallmark Gold Crown operators, to look at retail trends and to discuss opportunities for newsXpress members.

In addition to engaging in excellent networking opportunities with Hallmark team members and Hallmark retailers, this trip is also providing an opportunity to gain retail insights that are relevant to niches in which Australian newsagents operate today and could operate in the future.

Insights will be shared with newsXpress members at forthcoming member meetings.

newsXpress Bairnsdale promoting their Facebook page

newsXpress Bairnsdale in Victoria is one of several newsXpress members to take up the opportunity to use a QR Code to promote Likes for their Facebook page. Professional collateral like this – created by newsXpress for members – helps pitch the professionalism of the newsXpress business. This graphic design marketing service is another from newsXpress for its members.

Newsagents help shoppers say thank you

Say Thank You and feel good.

This is a simple yet powerful message from newsXpress in fresh collateral provided to newsagency marketing group members for use in-store and external marketing campaigns.

newsXpress released the collateral last month at its national conference – giving members more ways to connect with shoppers and to make a deeper emotional connection.

Another terrific newsXpress difference.

newsXpress adds three more locations

newsXpress this week has signed up three new members, recently bringing to fifteen the new members joining our newsagency marketing group. This is great news. But it does not stop there with more good news on new members set to be announced in the next week.

newsXpress is growing on the back of excellent services to members including great supplier deals, access to exclusive products, traffic generating marketing campaigns, new free IR advice and support on awards and a fresh-eyes in-store advisory service.