newsXpress launched a new outdoors range more than a month ago and newsXpress members are reporting terrific sales as well as new traffic thanks to this innovative range.
Newsagents wanting to be challenged into growing into new areas that are aligned with existing traffic generators ought to look at the strategic supplier decisions being made by newsXpress.
newsXpress has a multi-layered approach to helping members to harvest customer details. One way we help members is through a cloud-based entry process whereby customers can scan a QR code and access a facility for entering details.
newsXpress members have access to this and similar tools for free – all part of the newsXpress service.
newsXpress also provides free access to promotional collateral for supporting this campaign in-store.
With the Hong Kong Gift Fair drawing to a close, the newsXpress delegation is exhausted after many meetings with a broad range of Australian and other suppliers. This has been by far our best trip to the Hong Kong Gift Fair ever with plenty of opportunities explored and new relationships opened for exploration.
newsXpress appreciates the support of its suppliers in helping to make this visit brim with opportunity.
The newsXpress leadership team spend a week in Kansas City at the headquarters of Hallmark, a strategic partner of newsXpress. In meetings, product presentations, store inspections and business insights, the newsXpress team was able to tap deep into the Hallmark organisation to find product and other opportunities for newsXpress members. Of particular value was next season product insights.
We are grateful to Hallmark for their generosity of time and support leading up to and through this ground-breaking visit.
newsXpress newsagency marketing group members are set for training in new and exclusive Eat The Bouquet products for our Mother’s Day 2014 offer. ETB is a retail concept launched by newsXpress last year and embraced by many members to drive traffic and margin dollars. It is proving to be an excellent way to drive seasonal sales. Mother’s Day training starts this week.
Here’s an example of newsXpress engaging proactively at the local store level helping a member to promote their business. Our back office team tailored newsXpress exclusive toy promotional collateral for newsXpress Wynnum to use to promote their massive range of toys.
newsXpress members have access to an extraordinary range of local area marketing collateral for all sorts of occasions and opportunities. They also have access to material that can be modified to serve specific needs.
These resources are part of tyhe newsXpress offer to newsagents to help them grow their businesses for a brighter future.
newsXpress Maryborough took out Retail Newsagent of the Year for Victorian at the VANA Newsagent of the Year Awards in Melbourne on Saturday night. This much-deserved win is terrific kudos for Ross, Cheryle and the team at newsXpress Maryborough.
newsXpress Mount Morgan is another newsXpress member using a QR code on receipts to pr
omote likes on Facebook. While this business already has a massive Facebook community, this new promotion is set to enhance their position and better connect them with shoppers and visitors.
Using receipts in this way with collateral facilitated by the newsXpress back office team we are able to help members pitch a professional face on and through every day customer contact points.
QR codes are an easy way for customers to connect with a business, a product or a brand. newsXpress has been using QR codes for a while to facilitate engagement.
newsXpress Bishops Goondiwindi has been growing Facebook interaction with this QR code on their Point of Sale software receipts – engaging in a newsXpress promoted strategy of social media engagement.
newsXpress has been promoting this engagement to members for years and it’s back office team facilitates processional engagement with QR code generation as well as art for receipts if necessary.
This campaign goes beyond Facebook and shows newsXpress members as being the most engaged and tech-savvy and therefore mobile customer connected newsagents in Australia.
newsXpress Directors Graham Randall and Mark Fletcher and newsXpress National Sales Manager Peter Francis are in the US this week to participate in a major retail conference with Hallmark Gold Crown operators, to look at retail trends and to discuss opportunities for newsXpress members.
In addition to engaging in excellent networking opportunities with Hallmark team members and Hallmark retailers, this trip is also providing an opportunity to gain retail insights that are relevant to niches in which Australian newsagents operate today and could operate in the future.
Insights will be shared with newsXpress members at forthcoming member meetings.
newsXpress Bairnsdale in Victoria is one of several newsXpress members to take up the opportunity to use a QR Code to promote Likes for their Facebook page. Professional collateral like this – created by newsXpress for members – helps pitch the professionalism of the newsXpress business. This graphic design marketing service is another from newsXpress for its members.
Say Thank You and feel good.
This is a simple yet powerful message from newsXpress in fresh collateral provided to newsagency marketing group members for use in-store and external marketing campaigns.
newsXpress released the collateral last month at its national conference – giving members more ways to connect with shoppers and to make a deeper emotional connection.
Another terrific newsXpress difference.
newsXpress this week has signed up three new members, recently bringing to fifteen the new members joining our newsagency marketing group. This is great news. But it does not stop there with more good news on new members set to be announced in the next week.
newsXpress is growing on the back of excellent services to members including great supplier deals, access to exclusive products, traffic generating marketing campaigns, new free IR advice and support on awards and a fresh-eyes in-store advisory service.
The Sarah Jessica Parker range of greeting cards through Hallmark will be a feature in newsXpress outlets as they embrace another excellent licensing opportunity from Hallmark.
With excellent collateral, this range will call out to a range of shoppers retailers covet. newsXpress is helping members with background information with which to leverage more sales.
In a recent visit to the Hallmark head office, many newsXpress members were able to tap into insights that set them up for excellent success with this brand.
Hallmark, a strategic partner of newsagency marketing group newsXpress, offers the best greeting card licences in the world. take Peppa Pig – newsXpress members are enjoying excellent success with this mega brand with plush, activity packs, toys and other items from several preferred suppliers. Add the Hallmark cards to the mix and our members have a perfect range of Peppa Pig products. This is where the Hallmark relationship delivers excellent rewards – leveraging their many licences to sell with gifts and other items created under licencing agreements.
Check out the video that opened the newsXpress conference in Melbourne last week:
newsXpress announced eight new preferred suppliers at its national conference last week in Melbourne. These new suppliers added in recent weeks have enhanced the commercially valuable supplier range offering available to newsXpress members. It’s part of an extension of the newsXpress opportunity for members, an opportunity through which newsXpress members can expand their product offering, reach more customers and make more thanks to preferential pricing.
Each supplier has been vetted, considered and brought on to complement existing opportunities in the newsXpress portfolio.
More commercial benefits for newsXpress members.
Trevor Young, a social media expert, commentator and coach provides wonderful insight into the best-practice use of various social media platforms at our national conference in Melbourne yesterday. With more than 150 in the room including 100+ newsagents, the session provided newsXpress members with valuable practical advice on leveraging social platforms using our own voices.
With our national conference in Melbourne today it is appropriate we take a moment to thank two particularly helpful business partners: Hallmark and Pacific Magazines.
Hallmark and Pacific Magazines are our two strategic partners. Their relationship with and support of newsXpress and newsXpress member businesses has been key to what we have achieved as a group so far.
The commercial agreements in place have helped newsXpress fund valuable activity for members such as today’s conference including flights for many members.
The return for Hallmark and Pacific is active support by newsXpress members. Support in the form of proactive engagement and promotion of their products – for mutual profit.
Here at newsXpress our commitment is to helping newsagents to grow their own way.
Hence our marketing pitch.
GROW YOUR OWN WAY.
We offer help, advice and support. You have many choices. Ultimately, we understand that it’s your business.
This is why we are committed to our message in all we do for newsXpress members:
GROW YOUR OWN WAY.
2014 is proving to be a terrific year!