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Newsagency marketing group promotes State of Origin

Newsagency marketing group newsXpress is helping members promote the State of Origin series between NSW and QLD with updated collateral for use in-store and externally to promote this sales opportunity.

This collateral is exclusive to newsXpress members … it’s branded with the newsXpress logo.

Providing collateral for promoting even minor sales seasons and opportunities is part of what newsXpress delivers to its members – to drive traffic and sales. Our creative team develops bold and enticing collateral loved by newsXpress members.

Very special AFL promotion for newsXpress members

newsXpress members will shortly have access to a very special and exclusive promotion around AFL products. Developed by the group with one of our partners, this promotion will be another way we are setting our newsagency marketing group apart from other groups – engaging with mega brands and giving our newsagency members opportunities for making the most from these brands.

The point of difference is valuable not only for newsXpress members but also for our partners who bring to us brands such as the AFL.

While anyone can negotiate a supplier deal, it takes planning, skill and energy to ensure the best possible return from a supplier deal – turning it into cash in the register for participating newsXpress members. This is what newsXpress does.

Newsagency marketing group helping newsagents with lease negotiations

newsXpress has offered assistance, guidance and support to newsXpress newsagency members in lease negotiations for years. We have a structured process through which we provide the service. We also tap into a network of lease professionals to ensure access to best-practice lease advice.

From high street small landlord situations to major national landlords, the newsXpress approach is transparent, co-operative and focused on delivering the best outcome for the newsXpress member.

Our recent success in highly competitive situations gives us good comparative stories against others negotiating leases in the newsagency space. newsXpress has information it can share on a confidential basis that sows the value of the newsXpress approach to negotiating a lease.

As tenants ourselves in three major shopping centres and with personal experience in high street tenancies, newsXpress senior management is able to help in a range of situations. We can bring calm to what is often a stressful situation.

Newsagency marketing group helps newsagents promote Christmas in July

newsXpress has provided members of its newsagency marketing group with collateral promoting Christmas in July.

this exclusive to newsXpress marketing collateral has been provided as part of our regular marketing support for members – demonstrating support for non-traditional seasonal opportunities for newsXpress members. Also, provided at no additional cost.

Newsagents are wary of promises made and not delivered. newsXpress members, through additional collateral, marketing opportunities and business management support have regular access to more than the group has promised.

Each week, in a structured and professional member communication, we share opportunities and assistance with members for their decision on engagement. This Christmas in July material is another example – engagement is optional and has no cost.

newsXpress is a strong vibrate marketing group assisting newsagents to grow better businesses.

Wonderful Mother’s Day promotion

newsXpress Central Highlands in Emerald Queensland has been promoting Mother’s Day across the front of the store, embracing the season to shoppers as they pass the business in front of the mall. This is excellent use of the Hallmark and newsXrpess seasonal collateral and a wonderful promotion of the Napoleon Perdis make-up kit on offer for one lucky Central Highlands customer.

Sydney newsXpress members meet for networking discussion

newsXpress members in the Sydney metro area met yesterday for a newsXpress cluster meeting. This was a business discussion / business building meeting, a terrific opportunity for newsXpress members to network, share business ideas and discuss newsXpress plans for NSW.

This was our fourth cluster meeting this year.

Cluster meetings are free – an excellent opportunity for newsXpress members to connect and derive more value from being part of the group.

We appreciate newsXpress member commitment for engaging in the cluster meetings and being part of the dynamic and exciting discussion.

Newsagency marketing group helps newsagents promote free hugs

While some retailers look at a teddy bear as a product to sell, the newsXpress newsagency marketing group sees it as something that will be cherished for a lifetime, something that becomes part of the family history … giving love at every touch.

This message is part of a very unique newsXpress customer newsletter for May.

Headlined WE ALL NEED HUGS, this newsletter is fresh, heartwarming and connecting newsXpress businesses with their shoppers in a unique and emotional way. It’s innovative marketing yet heartfelt warmth.

This newsletter shows a point of difference for newsXpress that many of our members love. The reaction to the newsletter has been excellent.

Here is the text of the newsletter that customers and newsXpress members are responding so well to:

We all need hugs!

Hugs are the fuel of life. Hugs make us feel good giving them and they make us feel good receiving them. Yes, hugs are important.

We sell hugs here at newsXpress. Well kind of. Our soft toys, plush we call them, are huggable. They’re adorable, warm, loving, soft and furry … perfect for hugging.

Years ago, teddies and other plush items were purchased for new babies. Today, we have customers buying plush items for all sorts of situations …

A young guy buying his first sweetheart a cute bear to hug when he’s not there.

A friend buying a cute cat for cat lover in a nursing home who can’t have a cat there for themselves.

A sister buying her brother a cute plush dog when his dog died.

A grandparent buying their grandchild their first bear.

A parent buying someone their first, politically incorrect, golliwog.

A twenty-something girl buys a Beanie Kid to add to the collection she has been building for more than ten years.

Each of these items is bought to share warmth and to provide hugging opportunities. This is what plush, soft toy, products are about and we are thrilled to offer them to you here at newsXpress.

We source quality products for all sorts of occasions and for people of all ages. If we haven’t got what you are looking for, ask and we will try and get it for you. You’re welcome to hug our plush – our little furry friends will love you for it.

Here at newsXpress we want to spread the love and there is no better way to do this than with a nice teddy bear, Beanie Kid, Ty plush item or any of the other plush items we have here for you.

At newsXpress we offer newsagents innovative support for driving shopper traffic and shop floor engagement.

Promoting Mother’s Day using various mediums

In addition to the excellent range of A1 Mother’s day posters (landscape and portrait), newsXpress has provided members of its newsagency marketing group with art for A4 and A3 posters plus an image-based email footer – to help pitch newsXpress for Mother’s Day shopping in emails from newsXpress businesses.

Visually connecting a season in out of sore communications, in the window, on the shop floor and elsewhere is a key way for a business to make the most from a major season like Mother’s Day.

The newsXpress coverage of Mother’s day collateral is an excellent point of difference delivered by our marketing group for newsagents.

Newsagency marketing group newsXpress promotes magazines

Leading newsagency marketing group promoted magazines nationally in April through its in-store and over the counter shopper newsletter. The newsletter, exclusively to newsXpress, promoted newsXpress outlets as the place locally to buy magazines.

In a pitch against Australia’s supermarket duopoly, the newsletter made the case for buying magazines at newsXpress including our exclusive shopper loyalty program – the longest running and, by all accounts, most successful loyalty marketing program in newsagencies.

This latest newsletter from newsXpress continues a trend established in 2013 of using the platform to communicate a valuable point of difference to shoppers and to reinforce the values newsXpress holds dear.

Shopper reaction has been excellent. newsXpress member reaction has also been excellent.

For a proactive and engaged newsagency marketing group working on your long-term core and working on your future, newsXpress is the answer.

newsXpress features in UK retail review

newsXpress Southland is featuring at UK website Better Retailing, the website for enterprising independent retailers. The interview and story focus on our new corporate store, newsXpress Southland where we are playing considerably beyond the traditional newsagency model.

newsXpress Southland is our third corporate store and our most innovative yet. Some of what we are doing at Southland is already being embraced by newsXpress members. Other innovations will be discussed in the second half of this year once we have data on performance.

Being covered by a respected UK independent retailer website is terrific kudos for newsXpress and everyone involved in Southland. It holds our innovation up on a respected world stage for others to learn about and consider for their businesses.

newsXpress Southland, and indeed all of our corporate stores, are part of what is different about newsXpress. We genuinely innovate in our corporate stores and share the results of this innovation with our members. The result benefits all.

newsXpress Southland receives many visitors each week as a result of the word of mouth about the store and what it’s doing in terms of GP result and sales. We share more detail with newsXpress members for the benefit of our banner group.

Halloween 2013 offers out for newsagency marketing group members

newsXpress has launched a series of Halloween 2013 offers to members, presenting excellent impulse and destination purchase opportunities for newsXpress members who want to embrace this lucrative and growing season.

Offered for members without obligation and requirement, Halloween 2013 products include a range of new items as well as the proven everyday Halloween items that have been so successful over the years.

With Halloween worth more than $10,000 in sales in some stores, it’s a valuable season that can set the business up for a good Christmas.

newsXpress stores set to give away $65,000 in prizes this Mother’s Day

newsXpress stores are set to give away $65,000 worth of prizes this Mother’s Day with the largest single national Mother’s day promotion in the newsagency channel.

The amazing Napoleon Perdis gift pack, valued at over $500, is a gift mum’s will love as a bonus Mother’s Day gift. Specially selected and packed with valuable Perdis items, this gift makes newsXpress stores the go to places for Mother’s day cards from Hallmark.

newsXpress has facilitates the provision of these gifts to newsXpress members for shopper prizes without cost to newsXpress members. It’s another newsXpress difference.

newsXpress helps newsagents grow sales with excellent gifts for loyal shoppers. This is what good shopper loyalty programs are about.

newsXpress hosts newsagency management meeting for Tasmanian members

Several of the newsXpress team will be in launceston Tuesday for a regional newsagency management round table. This confidential discussion will centre on business building opportunities and challenges confronted locally. It’s part of the newsXpress approach to providing newsXpress members with networking opportunities.

These regional meetings have no set agenda, newsXpress members themselves determine what they would like covered … and this is usually set based on local business needs.

Access to these meetings is free for newsXpress members.

Newsagency marketing group helps newsagents promote ink value proposition

Newsagency marketing group newsXpress has sent members additional collateral with which to promote the newsXpress exclusive HOT ink! range of products. Through this collateral, newsXpress members are able to connect visually in-store with HOT ink! catalogues and other promotions.

Unexpected by members and provided by newsXpress for free, this latest ink promotion collateral helps newsXpress members connect with national marketing and to work together, in unity, with newsXpress members.

These A1 posters are professionally produced to the highest quality for the benefit of newsXpress members and promoting the quality brand name ink we sell.

New newsagency marketing group training video loaded to newsXpress website

newsXpress continues to load more video training content to the private area of its website to help members get more value from their membership of the group.

This latest video brings to thirteen produced professionally by newsXpress for newsXpress members. Each has been created to help members and their employees to leverage newsXpress insights and knowledge for the benefit of their own businesses. They bring newsXpress national expertise into the local stores.

Accessed via the member area of the website, newsXpress members can watch the videos as often as they like. They can access them from anywhere – providing an excellent resource and positive encouragement for members.

Think Fun products working well for newsXpress newsagency marketing group members

Check out the range of Think Fun educational and fun products selling well in newsXpress stores.

Bridging across the toy, gift and educational spaces, these new items make for a nice display on the shop floor.

Grandparents, parents, aunts and uncles are the shoppers for these items. They are an ideal purchase with a greeting card – adding significant value to the card purchase.

newsXpress sources products like this at excellent margin. It then shares advice and information to help our retail partners to turn the product opportunity into cash. No margin is good until you sell the product. there is where newsXpress helps – with advice, insights and support to turn stock so that newsXpress members can bank the results.

More gifts for older giving occasions from newsagency marketing group

Thanks to careful sourcing of preferred suppliers and working with them on various ranges, newsXpress members are enjoying access to more gifts for older giving occasions.

For birthdays, anniversaries, new home, farewell and other occasions for older folks, newsXpress members have access to easy to sell good margin products – products shoppers want but may not come in looking for. They are a wonderful and valuable basket extension.

The newsXpress preferred supplier suite provides access to a broad range of gifting opportunities. These opportunities are lved by members as they are able to serve situations unique to their business.

Here at newsXpress we are not a one size fits all newsagency marketing group.

Newsagency marketing group newsXpress shows brands matter

Newsagency marketing group newsXpress continues to lead in the newsagency channel in the engagement with and leverage of world known brands to drive traffic and shopper efficiency. The latest brand success for newsXpress members is the highly popular Peppa Pig.

Peppa Pig is huge overseas and here in Australia with kids and families. newsXpress saw this early on and engaged with members as product opportunities expanded.

newsXpress has sourced Peppa Pig product and provided members with context information to help them make the most of the opportunity. Great buying, market intelligence and merchandising advice combine to make an excellent financial windfall opportunity for newsXpress members.

This is what newsXpress does … adding value of proven brands to maximise success opportunities for newsXpress members.

Easter Beanie Ball a hit for newsXpress newsagency marketing group

newsXpress corporate store newsXpress Knox City is enjoying extraordinary success with this cute little Beanie Ball from preferred supplier Big Balloon. It is the top selling Easter item, selling from the shop floor display in excellent numbers.

Indeed, the success of the Easter themed Beanie Ball demonstrates the value of playing against predictability for a major season. While others at Knox City have big range of eggs, newsXpress Knox City has made Easter about plush and is enjoying excellent sales as a result. It is especially pleasing seeing shoppers walk across the mall to see the display and then purchase.

Category: Newsagency marketing group