Category: Newsagency marketing group

Helping newsagents promote school holiday sales using newsagency marketing group marketing

SchoolHolidaysA4Christmas is over and school holidays are well and truly under way. newsXpress is helping its newsagency marketing group members to more valuably connect with the school holiday opportunity with this fresh school holiday marketing collateral.

Provided in two sizes, this collateral is helping newsXpress members to embrace the school holiday opportunity in a fresh way.

The more we promote our newsagency businesses as different to the traditional newsagency the more successful our business will be. newsXpress is committed to helping members pitch their businesses differently.

newsXpress members benefit from central billing

newsXpress has offered central billing services to its members and to preferred suppliers for years. In addition to a discount off invoice benefit newsXpress members benefit from extended terms. In a recent comparison we discovered that for many central billing suppliers we offer the best deal in the newsagency channel in terms of a total package of discounts and time to pay.

This point of difference makes newsXpress even more valuable for newsXpress members.

newsXpress members achieving above-average magazine sales growth

newsXpress members are achieving excellent year on year sales growth for a range of top selling magazines ahead of the newsagency channel average. This result is a direct result of exclusive training for newsXpress members at our conference and member meetings this year. The data is in and we can see the results of the work in the form of excellent sales results.

This sales growth is another way newsXpress is helping members to grow their businesses in a vitally important core category like magazines.

By sending emails and text messages, engaging in best-practice product displays and providing exceptional customer service newsXpress members are showing that you can grow magazine sales without having to discount them. This preserves margin dollars for the business and ensures maximum value for the business from the magazine category.

Facebook campaign attracts 250,000+ views

The most recent Facebook advertising campaign run by newsXpress has attracted 250,000 views according to Facebook stats. This paid advertising complimented the latest HOT ink! campaign that has been hitting hundreds of thousands of letter boxes around the country.

Following the lead of successful national retailers, newsXpress has this year supported its member businesses with a range of campaigns timed to coincide with consumer flyers and other out of store promotions.

Supporting newsXpress members in this way drives further value from campaigns such as HOT ink!

Tents a hit in newsXpress stores

tents!The Australian designed tents we launched in newsXpress stores earlier this year following the Melbourne gift fair have been a hit in the newsXpress locations where they have been taken on. Some stores have struggled to keep up with shopper demand as word of mouth spread about the excellent Christmas gift idea for families with kids.

Beautifully designed and well made the tents have been working very well in newsXpress locations – attracting shoppers to the businesses and delivering incremental sales.

Taking on these tents is another example of newsXpress leadership for the newsagency channel.

newsXpress helping newsagents: Grow Your Own Way

nxgrowyourownNewsagency marketing group newsXpress is gaining traction with newsagents through its Grow Your Own Way call to action campaign.

Delivering access to a model of business flexibility backed by a broad range of valuable supplier options the Grow Your Own Way campaign is resonating with newsagents for its positivity, flexibility and recognition that newsagency businesses are local businesses with local needs.

newsXpress gives members flexibility to grow their businesses in areas appropriate to those businesses. Our job as a newsagency marketing group is to give members the tools and opportunities at the best possible terms.

newsXpress negotiates additional discount for newsXpress members

Newsagency marketing group newsXpress last week announced details of an additional discount negotiated for newsXpress members. This additional discount applies to a broad range of products in a commercially valuable category for smart newsagents like newsXpress members.

By regularly reviewing commercial relationships and pursuing the best possible deals in the newsagency channel newsXpress is delivering continually improving value for newsXpress members.

The latest announcement delivers an unexpected and welcome financial bonus for newsXpress members, reinforcing the value of being part of newsXpress.

newsXpress could have easily kept the additional margin for itself. Instead, the benefit is on the table for newsXpress members, driving better gross profit from what they sell.

More newsXpress members attracting shoppers through email and TXT message campaigns

More and more newsXpress members are attracting new shoppers thanks to free email campaigns that newsXpress helps members to create and send.

Sent as personal emails from each local business to local customers, newsXpress and its members are able to reach out to local known shoppers to attract them to the business for an offer, promotion or new product.

This free local area marketing is another way newsXpress is helping members attract more feet through the door without having to spend any money on advertising.

The newsXpress help includes training in access to the platform and content to send.

One member achieved additional sales worth in excess of $300 within 24 hours of sending one email we suggested to them. This is money in the back as the $300 in sales came with a GP of more than 65%.

What a great deal!

Hallmark Christmas Keepsakes at newsXpress

hmkkeepsakes2013Some newsXpress members are reporting excellent early sales from the 2013 Hallmark Christmas Keepsakes. Positioned on the shop floor in an attractive display unit and featuring unique to 2013 designs, the Keepsake display unit is attracting shoppers and driving impulse purchases.

Thanks to clever visual merchandising insights from newsXpress our members have additional information on taking the display to a new level – beyond what Hallmark provided.

newsXpress NSW/ACT members welcome new RDM

Newsagency marketing group newsXpress members in NSW and ACT are welcoming our latest recruit, Amanda Burns, into their stores as our Retail Development Manager for the region.

Amanda is bringing fresh energy and insights to the role as she gets to meet all our members and share with them new opportunities for their businesses.

Amanda’s hands-on experience in newsagencies as well as with a major supplier provides her with fresh insights that will help newsXpress members grow even more successful businesses.

The appointment of Amanda to this role reinforces the newsXpress commitment to regular, structures in-store business development assistance and guidance from newsXpress as a core offering to its newsagency marketing group members.

newsXpress announces more member cluster meetings

newsXpress last week announced details of more cluster meetings where members can network and discuss business with other newsXpress members and key management from within the business. These new cluster meetings offer an excellent business-building opportunity for newsXpress members.

The details of the next meetings are:

  • Brisbane – Monday 28th October – MDI Head Office and Showroom.
  • Melbourne – Tuesday 29th October – Korimco / Skansen Brands Head Office.
  • Sydney – Wednesday 30th October- IS Head Office and Showroom.

Access to the cluster meetings is free.

Newsagency marketing group marketing collateral on show

newsagency-growthThe latest brochure from newsXpress shows off some of the marketing collateral produced by the group in A1 size (landscape and portrait) and provided to members for use during major and minor seasons through the year. All the marketing artwork is newsXpress exclusive and helps connect newsXpress retail locations with these wonderful seasonal opportunities.

Newsagent networking a key message in uplifting Grow Your Own Way campaign

newsagency-growthThe Grow Your Own Way brochure from newsXpress shows off the networking opportunities created by the group for members, opportunities where like-minded newsagents can talk about their businesses in a positive environment. Being around people who share your passion and ideals can be tremendously positive. For newsXpress it’s all about the person rather than the business size. This is where networking works a treat because everyone wants the same experience regardless of their specific business size.

All Australian newsagents encouraged to GROW YOUR OWN WAY

nxgrowyourownFeedback from newsagents to the GROW YOUR OWN WAY marketing campaign being run by newsXpress has been terrific this week. Newsagents have contacted us to find out how we can help them grow. Others have let us know they love the positivity of the campaign and that it’s inspired them to look at their business differently.

Designed by newsXpress to encourage all newsagents to love their businesses more, GROW YOUR OWN WAY is an excellent example of the forward-thinking approach of newsXpress on behalf of its member newsagents.

Inside the four page brochure spearheading the campaign are ideas and thoughts to help newsagents look at their businesses differently and positively.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign  inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

Uplifting campaign helps all newsagents to focus on growth

nxgrowyourownGROW YOUR OWN WAY an inspiring call to action marketing campaign from newsXpress is encouraging ALL newsagents to chase growth.

This is an uplifting campaign designed to encourage all newsagents, not just newsXpress members.  It’s another way newsXpress is putting back into the newsagency channel – by encouraging all newsagents to chase growth for the sake of  their own future.

Developed internally by the creative team in Newsagency marketing group newsXpress, the feedback is that this campaign  inspires newsagents to follow their instincts, to pursue change and to make their own success.

Inspired by the Go Your Own Way song from Fleetwood Mac, GROW YOUR OWN WAY is a call to positivity for newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress newsagency marketing group encourages newsagents to Grow your own way

nxgrowyourownNewsagency marketing group newsXpress has started an uplifting campaign designed to encourage newsagents to chase business growth opportunities.

GROW YOUR OWN WAY is a themed co-ordinated campaign that shows off the newsXpress difference, the benefits available for newsXpress newsagency marketing group members.

Being promoted in a professionally produced brochure arriving in every Australian newsagency business this week, this campaign will help newsagents feel more confident about their future individually and as part of a great community of newsagents … that’s what newsXpress is, a great community of newsagents.

To find out more about newsXpress and how you can grow your business please contact our National sales Manager: Peter Francis on 0423 298 020.

newsXpress The Gap voted most popular newsagency in Australia

Congratulations to newsXpress The Gap for being voted the most popular newsagency in Australia in the ANF funded Vote For Me campaign. $5,000 in prize money will be invested in the community of the business as a result.  Congratulations newsXpress The Gap!

newsXpress social media campaign engages shoppers

newsXpress has again been using Facebook this week with two separate  consumer-focused campaigns to drive awareness of the newsXpress brand around popular magazine titles.

The highly targeted marketing is producing measured results thanks to terrific back-end Facebook tools. these campaigns, tied in with mass email campaigns, are another part of how newsXpress reaches out to shoppers on behalf of its members, promoting popular magazine titles and the newsXpress point of difference.

Marketing newsXpress member locations and the newsXpress retail brand name using social media is driving our relevance as a destination retailer for the topics we cover in these campaigns.

More newsXpress members enjoy Peppa Pig success

peppasuccessThanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.

Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.