Category: marketing

A warning/clarification about nextra newsagency marketing group marketing

The nextra newsagency marketing group has published marketing material quoting three former newsXpress members. Given that the quotes have 2015 noted on them it is possible one could construe some businesses switched recently. Castle Towers left newsXpress in May 2013, Lowood in October 2013 and Top Ryde in August 2013.

We wish these businesses well with their Nextra journey.

newsXpress newsagency marketing group collateral drives newsagency sales

Newsagency marketing group newsxpress provides excellent collateral for use by members in promoting their businesses. From seasonal posters to category posters to branded posters for key licences, the newsXpress exclusive collateral helps members drive business from shop windows and deep in-store. Here is one example of recent use of gift range posters at newsxpress Eli Waters in Queensland.

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newsXpress members support WIN A $5,000 SHOPPING SPREE

newsXpress retailers across Australia will be supporting the WIN A $5,000 SHOPPING SPREE promotion being run through the nexus program from Pacific Magazines. This promotion leverages the successful cash prize format that has already driven excellent magazine sales results.

This campaign coupled with the newsXpress best-practice approach to magazine will be a winner.

We are excited for the start next week.

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newsXpress swamped with competition entries

newsXpress has been running another shopper competition – this time giving away a $200 leather handbag. In a matter of days we received hundreds of entries driving engagement with our brand, our retailers and the supplier with whom we partnered.

The result is an excellent outcome for all concerned including one lucky customer set to received a beautiful bag valued at close to $300.

The good news is we will be running a similar supplier funded promotion very soon.

We will round out 2015 having given away thousands of dollars of sought after prizes to engaged newsXpress shoppers – spreading the love far and wide and helping people enjoy their newsXpress engagement more.

Pop! Vinyls: Goku vs Perfect Cell & Frieza – a video from newsXpress the Pop! Vinyl experts

Screen Shot 2015-07-30 at 6.53.09 amnewsXpress has produced a stop motion video for Dragon Ball Z fans: Pop! Vinyls: Goku vs Perfect Cell & Frieza. Being released on YouTube, this video is part of the Pop! Vinyl fun from newsXpress in support of its Pop! Vinyl stockist network. This is an example of a newsagency of the future, playing in a fresh and fun space attracting new shoppers to the business. It’s a newsXpress difference.

newsXpress members loving adult colouring

newsXpress members are loving the easy access to adult colouring products from the range of supplier partners we have connected with our group. The products and opportunities are proving valuable for members of the group with the result being an excellent traffic and sales boost.

The adult colouring phenomenon has been huge for some time and newsXpress has been on the front foot all through with valuable supplier relationships ensuring access to products to serve this need.

This latest success is another example of newsXpress helping members with products backed by strategies for driving traffic and revenue.

HOT ink! ink sale helps newsXpress members win more ink customers

Here is the front page of a HOT ink! flyer making its way to hundreds of thousands of homes across Australia.

HOT ink! is hot in terms of price, range and service. It is close to 200 independently owned businesses working together to bring big business deals to towns and cities across Australia.

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newsXpress supporting Red Nose Day on Facebook

Screen Shot 2015-06-08 at 6.25.52 amnewsXpress has been actively supporting its Red Nose Day engagement on social media through Facebook and Twitter in addition to actively supporting engagement with and by newsXpress members in-store to help raise awareness of this important charity as well as to raise funds for the charity.

Reaching out beyond the counter by promoting Red Nose Day on social media is newsXpress leveraging its brand and connections beyond its network of stores and demonstrating a more authentic and valuable commitment to its charity engagements like Red Nose Day.