newsXpress Riverlink greatly enjoyed the Halloween promotion last year, the interaction with their local community, the re-telling of the fun Halloween story, the introduction to several new suppliers and above all else the in-store fun!
This year Belinda and her team have ordered three times the quantiy of merchandise and created a full front window display. By supporting and growing newsXpress exclusive promotions members are reaping the on-going benefits.
Geoff and Virginia Dale at newsXpress Bathurst wholeheartedly embrace the opportunity of the Bathurst race at Mount Panorama each year. They transform their newsagency into a Bathurst race souvenir and memorabilia shop. This year was no exception. They replaced greeting card and other fixturing with Bathurst product including a huge range of clothing. For several weeks, newsXpress Bathurst was THE go to place in town for all things Bathurst.
It is terrific seeing newsagents embrace opportunities such as this. We are proud to count Geoff and Virginia as newsXpress members. We will learn considerably from their input to our group, especially around special event marketing.
Even though October 31 is still a few weeks away, newsXpress members and their team are happy to get into the spirit of the season with some dressing for Halloween. It is this team based approach which makes work fun and when work in retail is fun customers notice.
Happy customers are good for the business. This is another reason newsXpress puts considerable effort into Halloween – it is a season of fun before the busy Christmas season.
Wayne and the team at the newsXpress Upper Coomera Coles store are getting into Halloween. This photo shows part of their display.
This shop is right near Warner’s Brothers Movie World where they celebrate Halloween over three spooky nights. The newsXpress products and marketing collateral help the store be part of the area’s Halloween celebration.
Like any good promotion, there is an important balance to strike between pure fun and commercail success. With newsXpress having done Halloween for so long now, the group has a good mix and this is why our members enjoy the season so.
On the other end of the phone was someone who has seen our TV ad for ink and wanted to know her nearest store so she could get the ink we at the price we are currently advertising. Every day we are hearing stories like this, stories of the latest TV commercial and other marketing which is changing consumer behaviour and bringing traffic to newsXpress stores.
Earlier this year we committed to increasing store traffic through a number of startegies. Our TV campaign is one of those. Even though this campaignn is only a few days old we already have good evidence of increased awareness leading to sales from consumers who were used to purchasing brand name ink elsewhere.
Bringing people back to the newsagency channel for stationery items and, in particular, bringing them to newsXpress, is an important part of our mission.
The latest TV commercial from newsXpress – which started airing on Sunday – is attracting more than good consumer interest in our stores. Suppliers respect our investment in our brand and want to share in the newsXpress experience. While we are not about to make a supplier decision because of a pitch resulting from our latest TV commercial, it is pleasing to see our investment in the newsXpress brand being so noticed.
In 2008, the newsXpress brand will be the newsagent brand most widely advertised on TV. The more important measure, however, is the commercial results achieved from the advertising. This is what gets suppliers interested. Our innovative national stage marketing places us well in discussions with suppliers – current and prospective.
Historically, newsagents have negotiated fro a position of critical mass. Our approach is to negotiate having demonstrated our capabilities. The latest TV commercial is a good demonstration of our capabilities and our commitment to promoting the brands which support newsXpress newsagents.
Here is the TV commercial newsXpress will running to promote its HOT ink! offer. The commercial is creating a good buzz in the community as well as among newsXpress members.
It’s great to have the a newsagent brand on TV and it is even better to be actively competing with the majors!
Father’s Day has been a tremendous success at newsXpress this year. Our stores have had a range of good-value items available including this Safeguard shredder which also came with a free photo album valued at $9.95. The album was exclusive to newsXpress and provided us with another way to show the value of the newsXpress difference – to the consumer and to the newsXpress newsagent.
We understand that we compete against the big retail chains and that having a genuine point of difference is crucial. Our merchandise team looks for ways to show this beyond price and range.
newsXpress members have reported excellent results from the shredder offer.
Our latest TV commercial starts tomorrow night on ten pay-TV channels as well as free to air – channels 7, 9, 10, WIN and Southern Cross. This TV campaign is promoting our latest Hot Ink offer and pitched our group of close to 150 stores against the majors. Given the value in the latest Hot Ink offer we are very happy to be in this competitive situation.
newsXpress members tell us that the Hot Ink marketing – the flyers and the TVC – help change consumer behavior. Our investment in better buying supported by strong national marketing shows that we can convince consumers that newsagent, newsXpress newsagents, offer good value. Our consistently strong Hot Ink offers, integrated with everything else newsXpress offers, demonstrates the value of newsXpress membership.
The latest Hot Ink TVC will run natuionally for two weeks and cap off another very successful Hot Ink campaign.
Only newsXpress has a commitment to regular call-to-action marketing outside traditional seasons.