marketing | newsXpress Blog

Christmas stocking stuffer collateral

newsXpress has developed addditional Christmas marketing collateral for use by stores in promoting stocking stuffer gifts. This collateral has been provided to our members through our regular email communication.

This new collateral visually connects with the A1 Merry Giftmas posters we sent out a few weeks ago. It is designed specifically for displays of lower priced Christmas gift items – some of which featured in the catalogue distributed to homes around newsXpress stores a week ago.

newsXpress recognises the importance of refreshing offers through the Christmas season.

Spring Racing Carnival marketing

newsXpress has sourced marketing collateral for members keen to dress their stores for the popular Spring Racing Carnival. This collateral and other support from newsXpress and newsXpress suppliers will help participating newsXpress locations have fun with the carnival socially and commercially.

While not a major season in the overall scheme of the newsagency year, this Spring racing carnival support is another way newsXpress helps members connect with all interests in their customer community.

STOCKTAKE SALE at newsXpress Castle Towers

The team at newsXpress Castle Towers is proudly supporting the newsXpress STOCKTAKE SALE initiative and using this to clear stock and create extra energy in-store. It is hard to walk into the shop and not know that there are some great deals to be had. Their execution of the STOCKTAKE SALE opportunity is excellent.

Massive book sale at newsXpress Roselands

Vinay and the team at newsXpress Roselands have launched an excellent Book Sale based on newsXpress supplier arrangements. Click on the photo to see a larger version of just how big their presence is at Westfield Roselands. Their commitment to stock at great prices and excellent service is backed with fantastic sales results. The team at newsXpress Roselands has every right to be proud of their achievement with this giant Book Sale.

Sensational STOCKTAKE SALE collateral

newsXpress has provided excellent marketing collateral for the 2009 STOCKTAKE SALE.

In addition to a pack of 24 double sided posters, newsXpress members have been provided with four page brochures and an implementation strategy.

Posters were provided free to newsXpress members. Brochures had a small cost – newsXpress contributed to the cost of these as well.

The reaction from newsXpress newsagents to the STOCKTAKE SALE marketing collateral has been excellent. They love the professionalism of the material and the direct and clear pitch being made.

The STOCKTAKE SALE provides newsXpress members with an excellent opportunity to move old stock and other stock purchased in especially for the event. Packaged in with the event is several offers which enhance the value offered by our stores. These range from free resume printing, to discounts on magazines and free wrap with a qualifying greeting card purchase.

This STOCKTAKE SALE is further evidence of newsXpress pursuing non-traditional and exciting opportunities for newsagents. While we continue to support traditional seasons, we are more and more creating new opportunities for newsagents.

newsXpress newsagents are busy promoting their businesses and refusing to get sidetracked by stories of doom and gloom.

If you want to grow your newsagency, consider joining newsXpress. We are always keen to talk with proactive newsagents who want to grow their businesses and network with a community of like-minded newsagents.

Promoting State of Origin at Eli Waters

The team at newsXpress Eli Waters embraced the Rugby State of Origin with this brilliant in-store display. They used the newsXpress provided marketing collateral as a background and built a stunning display based on team colours. The result is excellent in-store theatre which connects the business with local allegiances.

Everyone involved at Eli Waters ought to be very proud of the display.

newsXpress provides its members with access to a range of marketing collateral for all sorts of events and seasons. Material like our Rugby World Cup posters is provided to members without cost. There is no obligation for members to promote non-core seasons – these are decisions best made at the local level.

newsXpress supports State of Origin games

newsXpress has provided its members with artwork and access to other collateral with which to support the upcoming State of Origin series. The free artwork, created by our in-house team, captures the passion that is State of Origin. This will help our members engage with their customers and have fun through the three game contest.

we understand the importance of theatre in retail. newsXpress is committed to providing its members with collateral and resources to provide the enjoyable experiences for newsXpress customers and valuable experience for newsXpress members.

Many happy newsXpress customers

newsXpress newsagents have been busy giving away digital cameras this month as in-store draws have been completed for the Hallmark Mother’s Day giveaway. The photo shows Shayne and Roslyn Clarke of newsXpress Cooma with a happy customer receiving her free Sony digital camera. This is a scene repeated across the country in newsXpress locations. Our members appreciate promotions liks this where a local customer is the winner – this reinforces our local connection.

Sensational marketing collateral supporting ink and toner offer

newsXpress has released sensational marketing collateral supporting the latest HOT Ink! ink and toner campaign being run in newsXpress outlets.

The marketing collateral, provided free to participating newsXpress members, includes double sided colour A2 posters (10 per store – 250GSM double sided gloss paper) , colour shelf labels and colour shelf talkers for feature products.

This collateral connects with the colour A4 flyers printed for newsXpress members to distribute to homes and businesses around their stores.

The artwork is a departure from the traditional pricelist type flyer used by newsagents for ink. We tested this approach last time and the consumer reaction was excellent.

It is rare that newsagents have access to such professional and cohesive marketing collateral connecting a campaign from the stock shelves through the store and out to consumer letterboxes and even rarer that such high quality collateral is provided free of charge.

newsXpress is proud to have taken ink and toner marketing to a new level and is certain that newsXpress members who fully embrace the new co-ordinated collateral will reap excellent sales rewards as a result.

The comprehensive and co-ordinated approach newsXpress has taken with HOT Ink! is a perfect example of the newsXpress difference at work. Place this material next to any other for ink and compare for yourself. Our collateral shows an attention to detail and to the needs of newsagency customers in the ink and toner category.

newsXpress backs itself and reviews sales numbers for members after each HOT Ink! campaign. As many said at our recent round of member meetings – HOT Ink! drives excellent traffic to newsXpress stores and generates excellent sales. This new co-ordinated marketing collateral takes us to a new playing field.

Supporting Mother’s Day

In addition to the terrific marketing collateral and Sony Camera (as a customer prize) we have arranged from Hallmark Cards to support Mother’s Day, we have produced this poster for use elsewhere in our newsXpress locations. We know from consumer research that some need a reminder of the day. This poster achieves that in a natural feel-good way. It is a credit to our internal marketing team.

We have newsXpress members using this poster to support their Mother’s Day gift offer while others use it to promote Mother’s Day at the counter. Either way, it is proving to be a useful extention to newsXpress marketing collateral.

That’s Life gives $1,000 to a newsXpress customer

Congratulations to the team at newsXpress Robina for being the location at which the That’s Life fairy competition was won this week.

A lucky customer at newsXpress Robina won $1,000 courtesy of That’s Life as part of their random acts of kindness promotion.

This is a terrific way for That’s Life magazine to engage with newsagents and with their readers. We are thrilled to have been part of such a happy giveaway this week.

That’s Life is a popular weekly magazine and is given pride of place in newsXpress stores across Australia when it goes on-sale each Wednesday.

Buying That’s Life at a newsXpress newsagency is rewarding thanks to our newsXpress Magazine Club Card – the card which rewards you for buying magazines from newsXpress outlets.

Customers responding to newsXpress coupons

newsXpress members are reporting a good response to the call to action coupons on the latest HOT Ink! flyer. Redeeming the coupons, customers are able to go beyond the very competitive pricing on the flyer. This is another way newsXpress is positioning the brand with a differentiating value proposition.

We understand that we need to keep innovating to find new customers for our members. This month’s coupon offer will evolve in the next HOT Ink! flyer. What will not change is our commitment to brand – in this marketplace, brand is important as it represents value in the minds of consumers. This is why we boldly support HP, Canon, Epson and brother.

Local area marketing workshop

newsXpress is hosting an online workshop on Local Area Marketing next week, on Tuesday March 24.

How to grow your sales using Local Area Marketing will be facilitated by Trent Shields, our National Marketing Manager. This is set to be an informative session and is sure to deliver tools newsXpress members can use to grow their businesses. Crucially, the session will connect members from various states in a discussion abut local marketing – it is networking like this which newsXpress members love.

Bookings are via the members area of the newsXpress website.

Exclusive Select AFL cards promotion

newsXpress members in Victoria are participating in an exclusive marketing campaign around the Select AFL Champions cards. In addition to receiving premium promotional material, newsXpress members have access to an exclusive competition based on in-store marketing of the cards.

This promotion is timely in AFL-mad Victoria where the Select cards usually sell out. newsXpress locations are well positioned to drive tremendous success from this opportunity and be known as the go-to retailer for the Select AFL Champions cards.

newsXpress Chippdendall Sugarland rewarded

Congratulations to newsXpress Chippdendall Sugarland for winning $1,000 from Pacific Magazines from their Youth Sales Club promotion.

Pacific Magazines’ Youth Sales Club was established exclusively for our Top 500 selling newsagents of Girlfriend, Total Girl and K-Zone magazines. Each holiday period members receive additional gifts, exclusive posters and cash incentives for top sales performance!

Pacific Magazines’ investment in Youth Sales Club newsagents is proving successful with members outperforming other newsagents on average by 9.6% for Girlfriend, 12.8% for Total Girl and 6.1% for K-Zone during school holiday periods.

newsXpress is proud to facilitate the Pacific Magazines Youth Sales Club initiative through its member newsagents.

Free lottery training for newsXpress members

newsXpress has organised a free half day lottery training program to follow our members meeting in Western Australia next week. This training is for newsXpress members only and provides another opportunity for our members to learn and work together on business building strategies around lottery products.

Our Perth members meeting starts at 10am on Tuesday March 3 at Heystbury House in Subaico.

Exclusive magazine offer at newsXpress

newsXpress members are participating in an exclusive offer of Alpha and Australian Football Weekly for a combined price of $5. Specially printed collateral, including header cards and posters, has been provided to newsXpress stores for use in supporting the promotion.

newsXpress negotiates exclusive magazine title based offers as well as exclusive strategic relationships for members. Our marketing and merchandise teams welcome opportunities to work with other publishers to develop mutually beneficial outcomes.

Valentine’s Power End (part 2)

The visual merchandising team at our newsXpress Frankston location have made excellent use of the Hallmark and newsXpress marketing collateral – built around the free Sunbeam coffee machine being given away to one lucky customer. Like many newsXpress stores, the team has bought well from newsXpress suppliers, choosing appropriately for their specific demographic.

For seasons like Valentine’s Day, newsXpress provide a range of options for members and they select according to their local needs. We understand that there are times when a consistent national range and price is important and times when local needs take precedence. newsXpress is flexible in its approach and puts the needs of our members first.

Valentine’s Power End (part 1)

Phil and Wendy Banks at newsXpress Glendale have a reputation in their region for gifts. They have built this carefully by attending trade shows and listening to their customers. Phil and Wendy were at the Reed Gift Fair in Melbourne this weekend – already planning for later this year. Back at their shop, their Valentine’s Day marketing was in full swing. They have a brand new range of gifts and are using the newsXpress marketing collateral (provided through our new website) to good effect.

Making Christmas gift packs

Alexandra Carey from newsXpress Deception Bay in Queensland has developed a unique gift idea for Christmas. By using small Christmas trees and adding themed items, Alexandra has created a range of gifts for customers.

The Toilet-tree has Christmas themed toilet paper, bubble bath, face washer and soap lollipop. The Secra-tree has a diary, a Zebra pen and a pack of post-it notes.

These packs make gift giving easy and add some fun to retail. Alexandra is making packs to order for customers. This is excellent innovation at a local store level!

newsXpress newsagents are innovative. They also share ideas for the greater good of the newsXpress community. Good things happen when like minded newsagents work together.