Category: Magazines

newsXpress Ascot Vale in Melbourne is promoting the GO GREEN & GOLD competition from ACP Magazines that is running exclusively in newsXpress stores across Australia.

With placement in prime position on the shop floor, facing shoppers as they enter the business, the display with products and promotional material has been setup for maximum opportunity of success.

Being the only magazine outlet in Ascot Vale promoting the competition is leveraged well by newsXpress Ascot Vale.

Good stuff Ascot Vale!

New newsXpress member, newsXpress Port Fairy in Victoria is promoting the GO GREEN & GOLD exclusive promotion with this display facing shoppers as they enter the shop.

Starting with some of the titles featured in the promotion, the display builds based on the core colours of the campaign and leveraging the collateral provides by ACP Magazines.

Being exclusive, this is an ideal campaign to promote in Port Fairy as no other business in the area is providing this opportunity to win one of four home entertainment systems.

newsXpress members are engaged nationally in supporting this promotion. the photos we are publishing here are representative of store level engagement.

Often, members are promoting the competition in more than one location at once.

newsXpress Woden has been promoting the GO GREEN & GOLD competition running exclusively in newsXpress stores courtesy of the support of ACP Magazines.

This display is located on the lease line, at the front of the business – where shoppers in the mall can see the exclusive opportunity.

This is prime positioning for the promotion – ideal given that no other shop in the centre is offering the opportunity to win one of four home entertainment systems with a total prize value of $17,000.

Great support from Woden.

Check out the in-store display created by the team at newsXpress Deception Bay to promote the exclusive GO GREEN & GOLD campaign. Talk about attention-grabbing!

Click on the image to see this in detail. It would be worth showing those responsible for displays this photo. Note the visual merchandising work done to bring the display to life.

There is no missing this display and the opportunity of the competition. With four home entertainment systems to the value of $17,000 in total on offer it’s well worth it.

newsXpress Wetherill Park is promoting the GO GREEN & GOLD competition with this terrific display in-store, directly promoting titles tied to the opportunity.

Located in-store, in a terrific location in the magazine department, this display is well positioned to be seen by shoppers and drive engagement with the opportunity.

GO GREEN & GOLD is all about selling more ACP Magazines titles in newsXpress stores. The lure is the opportunity to win one of four home entertainment systems. The total prize pool is valued at more than $17,000.

newsXpress Watergardens is supporting the brand initiative for New Idea launched by Pacific magazines. This week, the impulse purchase unit is displayed at the counter along with branding collateral.

Next week, the display will be in another high traffic location in-store at newsXpress Watergardens to help the business tap into the terrific TV campaign currently running for New Idea.

newsXpress stores are supporting this promotion with the floor unit and by using the collateral provided by Pacific Magazines in other displays.

Tactically placed floor display units generate good sales.

Some newsXpress stores are promoting the exclusive GO GREEN & GOLD campaign with placement of the display unit and collateral outside or at the entrance to the business.

Placement outside or where passers-by can see the stand, as they are doing at newsXpress Gympie, and promoting the opportunity to win one of four home entertainment systems (total prize pool value $17,000) helps the business tap into Olympic fever.

This display is a perfect example of tactical engagement with the GO GREEN & GOLD campaign. It’s not always the biggest display which generates the best sales uplift … and it’s sales uplift which matters the most.

newsXpress offers to help any member with help on its GO GREEN & GOLD display.

With the new brand TV commercial for New Idea on air, newsXpress members are making the most of the opportunity and promoting the title using the wonderful stand in high traffic locations.

From placement at the entrance to the shop, to the main counter to next to the copier and other busy locations in-store, the compact and attractive floor unit is being used to achieve incremental sales of New Idea for newsXpress members.

Every newsXpress member was sent a display unit regardless of business size. This is a wonderful bonus for the group, excellent support from Pacific Magazines.

newsXpress stores across Australia have been sent collateral for supporting the GO GREEN AND GOLD competition – an opportunity being run by ACP Magazines exclusively for newsXpress members.

The photo shows one of three promotion points for this competition from newsXpress Knox City in Victoria.

Tapping into national pride, this competition is perfectly times for newsXpress, ACP and our customers.

Four lucky customers will win an entertainment system. The prizes on offer are valued at over $17,000.

Running for four weeks, the competition is an opportunity for our retail network to show off the newsXpress point of difference in-store.

Better Homes and Gardens is a top selling magazine in newsXpress stores. It is a particularly successful magazine on Sundays and all through the weekend.

The newsXpress members who do best with the title take a multi-layered approach to promoting the title.

The most success comes when newsXpress members promote: in-location, with newspapers and at the counter. This gives shoppers three opportunities to see the title.

Offering this support for BHG on the weekend works because of the TV show lead in, the radio show and that the weekend is when people tend to think more about the topics covered in the magazine.

Thanks to terrific support from Pacific Magazines with collateral and marketing tools, newsXpress members are achieving well above average sales success for this title.  This is money in the bank for newsXpress members.  It is also additional traffic which often results in purchases of other items.

The bonus is the newsXpress Magazine Club Card loyalty program which helps bring BHG and other magazine shoppers back.

newsXpress members across Australia are promoting the Pacific Magazines campaign to build a larger marketing database.

With cash of $1500 up for grabs for shoppers, this is a wonderful cash prize promotion to promote at the front of the newsagency, over the counter and in correspondence to customers.

newsXpress is 100% behind this campaign as we appreciate the value of a good database for marketing local businesses.

We are helping newsXpress members with advice on how to make the most of the opportunity presented thanks to Pacific Magazines.

They promoted The Block magazine from ACP Magazines at newsXpress Canterbury with newspapers and it sold a treat.

This magazine display space with newspapers is a newsXpress initiative introduced in this and other businesses to drive incremental purchases of magazines by the more traditional newsagency shopper.

newsXpress identified The Block one shot as an excellent title for promoting in this space.

The display created by the team at Canterbury promoting The Block is excellent. Well done to everyone involved!

newsXpress members are promoting the latest issue of Men’s Fitness magazine with a range of in-store initiatives like this attention drawing promo in the men’s magazine aisle at newsXpress Watergardens.

This is the only magazine being featured with a poster in the aisle – making it noticeable to every shopper entering the aisle.

Supporting Men’s Fitness is timely with this Olympic Games themed issue and cover.

Other newsXpress members have the title on the counter and at other impulse purchase ;locations in-store. The additional support should drive incremental business for this issue.

newsXpress members have been promoting the latest issue of Home Beautiful magazine with aisle end and other displays as part of the support for the title and the nexus program from Pacific Magazines.

Thanks to the tools in the nexus program, newsXpress members are able toe easily promote Home beautiful inside and outside the newsagency and thereby leverage good traffic and sales for the business.

newsXpress members drive sales through the longest running loyalty program by a group in the channel.

The latest issue of Prevention has hit the shelves with perfect timing. The middle of Winter is when people start to feel a bit blah and here is a magazine with ideas for better eating and weight loss – all packaged in a friendly and accessible way.

newsXpress members and encouraged to promote the latest issue of Prevention at the counter, with weekly titles and with women’s titles. It’s a magazine where the whole cover need to be seen for the real value to be understood by shoppers.

Some newsXpress members are promoting Prevention with an email to their customers.

newsXpress members are being encouraged to promote Men’s Fitness magazine this week in the final stages of the lead up to the London Olympics.

With James Magnussen on the cover and the Olympic theme of the issue, this is an ideal magazine to promote away from the usual location – at the counter, with newspapers or as an aisle-end feature.

In promoting this issue of Men’s Fitness magazine in the lead up to the Olympics, we are expecting incremental sales for the title and greater awareness of our connection in-store with the Olympics.

newsXpress stores are promoting the latest issue of Men’s Health magazine with additional support this week thanks to the olympics feature of the issue and Australian swimming star James Magnussen on the cover.

This issue of Men’s Health is set to sell well with the games just about to start … hence the top traffic location placement of the title in-store.

Our friends at Pacific Magazines have helped generate retail traffic for us for this issue by sending an email campaign to shoppers promoting our businesses.

Email marketing is working a treat for newsXpress members thanks to the platform provided for us by Pacific Magazines.

newsXpress members are loving the traffic they can generate using the text message campaign tools in the Pacific Magazines nexus marketing tool suite. Was partners with pacific in this excellent suite of tools, all newsXpress members have access regardless of size. Delivering the text message and other marketing told to newsXpress members arose the entire group delivers a wonderful benefit not only for each of our retail locations but also for our friends at Pacific. They understand that the stronger and more successful our businesses are the more successful they are as a key supplier of top-selling magazine titles.

newsXpress members use the marketing tools to promote pacific and non pacific products. The example on the left is a general magazine promotion used by our Knox store to drive overall magazine sales with the lure of a free gift with purchase.

newsXpress Knox City in Victoria has been driving excellent results for The Block magazine with a display on the lease line facing into the shopping mall.

The display was doubly valuable to the business thanks to placement on the rear of the stand – so that the title is promoted to shoppers as they leave the business. The photo shows the rear of the stand.

Promoting iconic brands at the front of the business in this way when interest in the brands is at its peak helps not only drive sales but also drive traffic to the business.

The display will have been up and in this premium position for two weeks by the time it is taken down.