Category: Magazines

Promoting the newsXpress Magazine Club Card

untitled.jpgnewsXpress Yarram has been promoting the newsXpress Magazine Club Card on one of their windows.  This promotion pitches the newsXpress Yarram competitively against other retailers selling magazines in town and nearby.  It not only demonstrates the value of shopping at newsXpress it drives loyalty from a department which many newsagents struggle with on a day to day basis.

Using newsXpress provided marketing collateral along with creative representation of a range of titles, the window display presents a terrific message to those walking past on the main street of Yarram.

Promoting the newsXpress magazine Club Card is anther way of leveraging a newsXpress point of difference in this time of the year between major retail seasons.

Terrific Success With New Idea Royal Wedding Special

newidea-royalwedding.jpgThanks to wonderful support from Pacific Magazines, newsXpress members are enjoying access to additional stock of the New Idea Royal Wedding Special.  This enables our stores to acheve their full potential of sales of this wonderful title.  By sharing sales data and co-ordinating top-up stock, newsXpress and Pacific have worked together to help drive sales for the benefit of all stakeholders.

newsXpress respects the important role that magazines play in the performance of newsagencies today and for the medium term.  We have a well developed and considered exclusive magazine management and growth strategy with elements which work in a broad range of retail situations.

Sharing valuable magazine insights

newsXpress last week shared valuable magazine insights related to the Women’s Health title from Pacific Magazines.  This information, which included valuable placement insights, will help drive sales of the important title in a strong category.

newsXpress understands the importance of a healthy magazine department to the success of a newsagency business and reflects this by sharing information such as that shared last week for Women’s Health.

Magazine Display of the Week: Ascot Vale

mags-ascotvale.JPGKudos to newsXpress Ascot Vale for this high impact displaying a high traffic location in-store promoting the Royal Wedding issue of The Australian Women’s Weekly.

By making the product the hero and ensuring that every customer entering the newsagency sees the display you have a display which delivers results.

We picked this as our Magazine Display of the Week because of the ideal placement, the simple and clear appeal and the topical nature of the display.

newsXpress encourages its members to embrace and engage in magazines as they deliver traffic which is vital to other departments in our businesses.

Magazine Display of the Week: Ocean Grove

wedding-display.JPGnewsXpress Ocean Grove has the Magazine Display of the Week with this Royal Wedding feature in prime location in-store.

We like the display because it is bold, eye catching.  It takes the Royal Wedding story off the page and presents it is a fun yet respectful way.  It celebrates not only the wedding but also the Woman’s Day coverage.

Kudos to everyone at newsXpress Ocean Grove for conceiving and creating this display, especially to the bride for giving up her wedding dress.  There is no truth in the rumor that the dress is Cathy’s – one of the owners of the business.

newsXpress supports proactive engagement promoting magazines, making the most of the opportunity for this important products category is a key element of traffic generation.

Mother’s Day at newsXpress Umina

mothers-umina.JPGnewsXpress Umina has been promoting magazines as an ideal Mother’s Day gift with this display crosss the front of the business, greeting customers as they enter the shop.  Drawing together collateral from suppliers as well as newsXpress, the display offers a broad cross-section of magazines as Mother’s Day gift suggestions – in addition to the more traditional Mother’s Day gifts and Mother’s Day cards which are available in-store.

newsXpress Salamander Bay Promotes Wedding Opportunity

wedding-salamander.jpgnewsXpress Salamander Bay made good use of newsXpress collateral opportunities promoting the early publishing of Woman’s Day magazine with this poster.

This is excellent use of newsXpress materials, demonstrating a tremendous point of difference for newsXpress salamander Bay over other retailers in their centre.  The collateral enabled them to promote the magazine in a range of locations.

newsXpress members have access to vast array of newsXpress-exclusive marketing collateral … all of which is accessible from the private and secure area of our website.   Much of the collateral can be customised for personal business use.

Well done Salamander Bay for taking this initiative.

Selling My Kitchen Rules at the counter

mkr-castletowers.JPGnewsXpress Castle Towers, like many newsXpress members, is getting behind the launch of My Kitchen Rules The Cookbook with this tactical placement of the title at the lottery counter.  Adding a cookbook purchase to the purchase of lottery product is valuable.

The simple counter placement is another example of the newsXpress attention to detail with its multi-faceted approach to magazines, leveraging popular titles like MKR for excellent basket building business.

Magazine Display of the Week: Birthday Cake Cookbook in Beechworth

beechworth-cake.JPGnewsXpress Beechworth gave the classic Children’s Birthday Cake cookbook front window treatment with this excellent display.  This is our Magazine Display of the Week. Brilliant Beechworth!

By giving over the whole window to a display for the book, the newsXpress Beechworth team was able to create a stunning and commercially valuable display, something which looked great on the main street of the town.

newsXpress has encouraged members to get behind this title.  The result has been excellent incremental business.  We identified the title as a valuable basket building opportunity as soon as we heard it was to be republished.  We were certain that the 25 year old title would tap into the strong interest in nostalgia..  We were right and many newsXpress members have been banking the results of our advice since.

This display at newsXpress Beechworth is our Magazine Display of the Week because it is bold, professional and appealing.

Magazine Display of the Week: Ballarat!

cake-ballarat.JPGWell done to the team at newsXpress Ballarat.  What a stunning display for the Children’s Cake Book from ACP.  This is our newsXpress Magazine Display of the Week.  Not only is the display wonderful for the product, it looks very tasty with the cakes on display.  talk about interacting with the product!  This is a benchmark display as it demonstrates commitment to magazines and engagement beyond a traditional magazine display.

newsXpress the first group to seize the opportunity of the classic cake cookbook and as a result we have members who have sold more than 50 copies.  Moth of this has been incremental and impulse business.  It demonstrates the value of our focus on banking margin dollars.

Promoting Prevention magazine in Melton

prevention-melton.JPGnewsXpress Melton in Victoria is promoting the new look Prevention magazine with this tall display in a high traffic location in-store. Click on the image to see the detail of the display.  It is bold, draws shopper attention and provides easy access to the product … all key factors for a successful display. Many newsXpress members are getting behind the new look Prevention and seeing a good sales lift as a result.

Promoting Prevention magazine at Riverlink

prevention-riverlink.JPGnewsXpress Riverlink is promoting the new look Prevention magazine with this excellent display at their newspaper stand.  Shoppers are drawn to the bold display above newspapers and down the right hand side with a clever display using runners … wonderful visual merchandising on show.  The whole display has a real sense of retail theatre.

The new look Prevention magazine from Pacific Magazines is selling very well thanks to high profile high impact displays like this one at newsXpress Riverlink.

Well done to everyone involved!

I Love Magazines promotion at Merrylands

ilovemags0merrylands.jpgnewsXpress Merrylands hae been promoting the I Love Magazines consumer campaign at the front of the newsagency, facing shoppers in the mall.  This has been an excellent promotion for drawing shoppers into the business – hence the appropriate and valuable placement of the display at newsXpress Merrylands.

newsXpress was fully briefed on the I Love magazines campaign late last year, enabling the group to fully prepare for the opportunity, engage newsXpress team members and ensure that member engagement was leveraged for maximum advantage for our group.  newsXpress stores received easy access to collateral, display units and other materials with which to promote the offer.

At newsXpress Merrylands and right across the newsXpress retail network it has been terrific to see member engagement.  This demonstrates the value of working together on a common goal.  It also shows how we are able to leverage magazine traffic into other sales. It demonstrates a newsXpress difference.

I Love Magazines promotion at East Maitland

ilovemags-eastmaitland.jpgnewsXpress East Maitland has been promoting the I Love Magazines campaign from ACP magazines and endorsed by newsXpress with good placement of the display unit on the dance floor.

This promotion is all about driving incremental purchases of the promoted titles and the East Maitland display leverages that.

Through business development manager visits and other interaction, newsXpress has been facilitating uniform execution of the drivers of the I Love Magazines campaign across our group.

Promoting I Love Magazines at Rosebud

ilove-rosebud.JPGnewsXpress Rosebud has been promoting the I Love Magazines campaign on the dance floor, facing customers as they enter the newsagency.  They have been vigilant about promoting titles connected with the I Love Magazines campaign and ensuring that the stand is fully stocked at all times.

This is what good newsXpress newsagents do – ensure that they meet the requirements of all promotions such as this so that they can leverage the maximum incremental business the promotion can drive.

Publishers run promotions such as this to drive sales.  newsXpress understands that and this is why we get behind them nationally – to connect newsXpress stores with the commercial benefits at the store level.  It drives a good win win.

I Love Magazines at Mt Martha

ilovemags-martha.JPGnewsXpress Mt Martha has been promoting the I Love Magazines campaign to customers as they enter the store.  This excellent placement is exactly what newsXpress stores have been asked to deliver as pert of their group-wide commitment to the campaign.

Magazines are important to newsXpress Mt Martha, they have an excellent range and support this with terrific personal service. They are leveraging their magazine traffic with sales into new categories of products.  newsXpress and our roster of preferred supplier sis helping to drive this for the store.

The I Love Magazines campaign has been an excellent opportunity to refresh shopper interest in the promoted titles and the magazine category more generally.

Magazine Display of the Week: Ascot Vale!

bazaar-ascotvale.JPGnewsXpress Ascot Vale has the best magazine display we have seen in our travels this week – for Harper’s Bazaar.

This stunning display confronts shoppers entering the store and makes an excellent statement not only about the magazine but also about the professionalism of the business.

Well done to everyone at newsXpress Ascot Vale for such a wonderful display and for showing off the newsXpress can-do approach to professional visual merchandising.

newsXpress will try and select a magazine display each week for special attention – especially a display which shows the newsXpress commitment to magazines in a bold way.  This display at Ascot Vale is perfect for kicking off the additional attention to magazine related visual merchandising.