newsXpress Woden in the ACT have spent the last three weeks operating off trestle tables in their shopping centre due to a brand new shopfit being completed in their store.
Despite the tight time-lines interfit retail completed on schedule and Anthony and Nicole were able to open on time today!
The shop looks sensational, and team at newsXpress Woden are equally excited, tired, proud and motivated!!!
If you have visited newsXpress Beechworth in the last few weeks there can be no doubt that they are spreading the Care & Friendship message loud and proud!
Tracy, Vaughan and the team have done a fantastic job of both highlighting the consumer competition (win a giant 36″ Forever Friends Bear) but also merchandising their range of Forever Friends and Wellington product in a manner that makes it both enticing to prospective consumers and also maximises the opportunity for add on sales.
newsXpress Warrnambool wholeheartedly embraced the exclusive Hallmark Alliance Care & Friendship promotion with stunning results.
As a relatively new member to the group they have already implemented a number of our key strategies and business models which are proving a motivating force.
Brett and Alexandra Carey of newsXpress Deception Bay have done a magnificent job combining two very different promotions and also introducing a new ‘kid’s corner’ initiative.
The Care & Friendship Promotion exclusive to newsXpress through the Hallmark Alliance relationship builds sales by encouraging customers to purchase multiple products in the Forever Friends and Welloington Bear range – the prize a giant 36″ cuddly Forever Friends Bear!
The ABW Mid-Year Book promotion as seen in the photos has proved a great success throughout our network of stores.
And finally the introduction of a ‘kiddies corner’ which encourages greater duration of time shopping the store, while also providing a conscientious and creative local community service.
Manni Ribeiro is an enthusiastic newsXpress proprietor. Eumundi is a small market and to excel in a retail business you need to show energy, a point of difference and an ability to adapt to changing needs and tastes.
The following photos show Manni’s store with three concurrent promotions. While some might say this can detract from each event, others will point out that he is trying to maximise exposure and interest in three very different categories. This can not only generate new sales but also encourage multiple purchases across his entire range.
Photos depict the following promotions:
newsXpress Kin Kora are always one of the first to share their great merchandising standards and ideas with the rest of the network and the current care & Friendship Promotion is no exception.
Proprietors Sarah and Ian have been able to convey the promotion excitement to their key team members who have enthusiastically outlined the event to all customers especially trying to upsell product when one qualifying purchase has been made.
newsXpress Goulburn have enthusiastically merchandised their store with the supplied marketing materials for the Care & Friendship Promotion encompassing posters; wobblers; decals and the prize itself – a Giant 36″ Forever Friends Bear!
However they understand that in retail substance goes hand in hand with style. In close proximity and surrounding the impressive marketing they have located the vast range of Forever Friends and Wellington Bear product.
The mechanics of the competition require the purchase of any two of the afore-mentioned ranges and making the connection easier for the consumer is simply increasing your chances of achieving the sales to make the hard work worthwhile.
newsXpress Wagga Wagga have supported the newsXpress exclusive Care & Friendship event with this spectacular display at the front of their store. Using the engaging Hallmark Alliance marketing materials they have carefully arranged the range of products in an attention grabbing manner.
Retailers are presented with many seasonal and promotional opportunities, how successful they they are often depends on the store’s willingness to embrace the event and live the promotion in the way the team at Wagga Wagga undoubtedly have.
newsXpress Goulburn has just finished installing their new Canson Creative Centre and completed a full stationery re-alignment with thanks to newsXpress Category Manager, Jeff Walsh.
The relay not only created enough space to accommodate the entire Creative Centre but also provided the room to introduce a new promotional area near the front entrance for seasonal gifts.
John & Sally Stein are getting new glass shelving and slat-wall fitted immediately and hope to sell much more high margin items as a result of this refit.
newsXpress Castle Towers have transformed their iconic front window into a stunning Care & Friendship Display ulilising marketing materials and actual product.
The front of store display uses the giant 36″ Forever Friends bear as the centrepiece of their merchandising. This is complimented by more Forever Friends and Wellington product to encourage add on purchases.
newsXpress Bathurst (Chip’n’Dales) does Plush very well, who could resist buying from these displays.
As a new member it is fantastic to see that they are bringing skills to the groups mix thus perpetuating the amazing network tool we have at our disposal.
The new newsXpress store at Crows Nest in Sydney is full of new innovation.
It’s worth traveling to, so you can check it out with plenty of new money revenue products on hand. In its first week of trading sales are very strong with new products introduced doing particularly.
Features include: HOT ink!, gifts built into magazine tierage, full face card area, large gift assortments, and an excellent use of space.
With some more refinement, everything should be completed by the end of the month.
Its amazing what you can learn from your proprietors. Mike Caffery from newsXpress Albany Creek talks about new money versus old money, a phrase that newsXpress has adopted and which is now it has now turned into a strategy which we are relentlessly pursuing. Have a look at what a difference some clever merchandising has made at newsXpress Wagga Wagga. Yes they still sell newspapers but have been located in a part area of the store.
In recognition of the massive volumes of Hallmark merchandise being driven by the newsXpress group of stores, Hallmark have decided to provide an exclusive Alliance promotion for newsXpress.
The Care & Friendship promotion is a newsXpress exclusive which has been running for a few years originally initiated by newsXpress proprietor Terry Augustine. Hallmark have seized the chance to partner in this promotion and the creative is nothing short of brilliant. Look out for some huge sales at newsXpress stores in July.
newsXpress gives back to its stores by providing the Hallmark Alliance program free of charge to its members. Hallmark Alliance Program
Trade advertisement for the newsXpress exclusive Care & Friendship promotion in conjunction with the Hallmark Alliance Program as featured in the June edition of National Newsagent.
The team at newsXpress The Gap are quiet achievers, low maintenance and get the job done! Rob and Matt and the team work all parts of the store and are the model of consistency. Incremental growth always adding a new string to the bow and growing nicely as a result.
The traditional rivalry continues. newsXpress Scott’s Lismore are onto a good thing by leveraging the massive media interest and located their display front and centre on the dancefloor.
Promote the rivalry to achieve maximum sales, historically consumers will continue to purchase strongly throughout the entire three game series.
newsXpress Dapto continue to impress. Cards and Gifts are their specialty.
The shop continues to amaze, and they are reaping the rewards.
The team at newsXpress Castle Towers have always known the benefits of out-posting. For Mothers Day they did it again. The store also looked tip top.
newsXpress Roselands cleaned up with their Mother’s Day campaign. Have a look at how they did it.
The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.
As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.
