Category: Gifts

Bear tins a hit at Leongatha

tinco-leongatha.JPGnewsXpress Leongatha has been having terrific success with the range from newsXpress preferred supplier Tinco as well as a selection of plush bears.  The once full display at in a prime location in-store has worked a treat for this terrific bear themed range.  Sales have been excellent.  The range was promoted to newsXpress members at the trade fair which accompanied the last round of member meetings.

This Tinco range works a treat with greeting card customers – as the team at Leongatha has found.

Winter Warmers Success at newsXpress Kin Kora

warmers-kinkora.JPGnewsXpress Kin Kora has been having excellent sales success with their Winter warmers campaign. Put together by the newsXpress merchandise team and promoted to newsXpress members, the Winter Warmers campaign included these microwavable huggable warmers. When you just about sell out in 24 hours you know that you have a hit product. That is exactly what happened at newsXpress Kin Kora … what a hit! Of course, more product is on the way to help keen newsXpress Kin Kora shoppers warm.

This is another success story for the newsXpress merchandise team.

newsXpress Orange Embraces Retro Products

orangeretro.JPGnewsXpress Orange has a stunning and compelling display of retro products on show at the front of the newsagency, attracting plenty of shoppers and riving good sales. What a stunning display! Unlike anything you would see in a traditional newsagency.

Paul and the team at newsXpress Orange have every reason to be proud of good buying and excellent merchandising of this range from one of our newsXpress preferred suppliers.

Yes, retro is in … at newsXpress Orange.

On the display itself, it is an example of excellent in visual merchandising.  It tells a wonderful and cohesive story.  It connects emotionally with the theme. The result is sales, as should be the case with any such display.

Homewares Range Promotion at newsXpress Sunbury Square

homewares-sunbury.JPGnewsXpress Sunbury Square is promoting an a range of homewares from a newsXpress preferred supplier with this display facing on to the dance floor of the store.

Situated to leverage additional sales from greeting card shoppers, this display has been working well for the business, helping to drive shopper efficiency and lift the overall margin achieved by the business.

Of the 118 preferred suppliers in the newsXpress supplier portfolio, more than half are in the gift space, delivering to newsXpress members excellent diversity with which to drive sales efficiency and overall business margin.

Promoting Cats at newsXpress Watergardens

cats-wg.JPGnewsXpress Watergardens has been promoting this excellent range of cat themed tins from Tinco with terrific success.  Displayed at the front of the store, the cats have been successful in attracting new shoppers as well as adding to the baskets of shoppers already in-store.  The cat tins have broad appeal.  From a retailer perspective they are good value as they are purchased as gifts and by shoppers for their own use.  They offer a genuine point of difference to what shoppers see in nearby gift shops.

The newsXpress Watergardens display has some excellent visual merchandising features to connect with the cat theme.  This makes for a more appealing and financially rewarding display.

Gifted Bears Make for the Perfect Gift

giftedbears.JPGThe Gifted Bears range, situated next to the greeting card display, is proving to be an excellent seller in our newsXpress corporate stores.  Offering a simple and value priced gift for almost any gift occasion.

Covering gift giving occasions such as graduation, get well, thank you, love you, hug you, aged birthdays and many more, the Gifted Bears range sells well alone or in association with a greeting card.  This is why we recommend location near the greeting card range.

newsXpress members had access to the Gifted Bears range at a very special price at the recent one-day member meetings held around the country, offering a bonus margin opportunity for the popular range – delivering yet another newsXpress difference.

Sesame Street Stand Drives Sales

sesame.JPGThe Sesame Street lamp post stand from newsXpress preferred supplier Jasnor is delivering excellent sales results for newsXpress members. It delivers a more creative and flexible way of promoting the wonderful range of Sesame Street plush from Jasnor.

newsXpress stores are using the stand to drive good impulse business, leveraging existing good newsXpress traffic thanks to tactical placement in high traffic locations in store.

Sourcing good products, like this Sesame Street lamp post unit, is part of the newsXpress merchandise story. Helping members make the most of the opportunity is the other part and this is where newsXpress goes beyond the traditional newsagency marketing group.

The photo is from the Sesame Street stand we have at our corporate newsXpress Knox store.  In just two weeks sales have been excellent … great incremental business.  At our Watergardens corporate store we sold, including the stand itself – such is the love of Sesame Street.

newsXpress Laidley Recovers From Flood Damage

cards-laidley.JPGFollowing severe damage to the business in the Queensland floods earlier this year, newsXpress Laidley has rebuilt and created a fresh business for local Laidley shoppers.  The photo shows the new card department at newsXpress Laidley, decked out with an excellent range of cards from Hallmark as well as showing off some of the gifts now available from the business.  As experienced by many in flood affected Queensland, it has been a tough five months for the team at Laidley.  They have come through with good cheer and a determination to make the most of what nature dealt them.

Gifts on show at newsXpress Manly West

gifts-manlywest.JPGnewsXpress Manly West has this terrific range of beach themed gifts from newsXpress preferred supplier Gibson on show.

This excellent range of gifts is selling well in newsXpress stores, especially when pitched together in a good traffic location as is the case at Manly West.

The beach range is selling to a diverse range of shoppers for a variety of occasions.  This is part of the appeal to our retailers – the range fits well in among the gift mix.

Great gift display at Leongatha

tinco-leongatha.JPGnewsXpress Leongatha setup this terrific display focussed on promoting this gift range from newsXpress preferred supplier Tinco.  these teddy bear themed tins, mugs and tea cups are selling well in a variety of newsXpress locations.  A terrific visual merchandising display, like at newsXpress Leongatha, is key to making this opportunity work … their display in an excellent location tells the story.

Promoting newsXpress preferred suppliers

darra-preferred.JPGnewsXpress Darra is promoting preferred suppliers at the entrance to the business, driving traffic and building a more valuable basket.  Promoting The Sticker Family range as well as the safe and popular Cheeki water bottle range, newsXpress Darra is positioning itself differently to the usual newsagency.  What a terrific open and compelling range of offers at Darra!

Bears sell gifts at Knox

post-winter.JPGnewsXpress Knox is enjoying excellent sales as a result of this professionally merchandised display featuring product from a newsXpress preferred supplier.  Drawing shoppers to the store, the display presents a different look to what one would see in a more traditional newsagency display. On offer is a range of tins, a tea pot and a mug – beautifully packaged.

Bright and appealing, this display is working with shoppers of all ages from children through to retirees.  Who doesn’t like teddy bears after all?

The display is running as part of the post Mother’s Day strategy at Knox, using professional visual merchandising to drive traffic and sales.  The strategy is working a treat for the business.

Cheeki coffee mugs in Better Homes and Gardens

cheeki-capp.JPGThe range of Cheeki coffee mugs is featured on the planet page of the latest issue of better Homes and Gardens. With many newsXpress stores offering these environmentally friendly and safe mugs, this is a nice tie in for newsXpress.  In addition to the Cheeki coffee mug range, many newsXpress stores sell the Cheeki drink bottles.  Both items make for great gifts as well as for personal use.

Promoting The Sticker Family in newsXpress stores

the-sticker-family.jpgThe Sticker Family range is well established as part of the newsXpress family of products.  newsXpress members following our placement guidelines see excellent new traffic generated by The Sticker Family.  They also see good basket building sales to shoppers who visit the newsagency to purchase other products.

We love The Sticker Family range as it respects and lifts up the core newsagency customer.  It connects us with our customers and the wider community.  There is a sense of belonging among those with these stickers on the rear window of their cars.

We also appreciate the support from the suppliers of The Sticker Family range.  Corporately and at the newsXpress store level they are a terrific help in leveraging this opportunity for newsXpress.

Creative Gift Packaging Display at newsXpress Watergardens

img_0196.JPGOur creative team at newsXpress Watergardens has been showing off gift packaging options with this front of store display.

Bright, colourful and aspirational, the display shows off a range of products available from the Watergardens gift department.

This display is another example of leveraging newsXpress preferred supplier products and presenting the business in a more creative and attractive light than shoppers might expect to see in an average newsagency situation.

newsXpress Watergardens enjoys excellent card, wrap and packaging sales, in part due to the excellent displays created and managed by Renee and her team.

Confirmation, Holy Communion and Baptism gifts at Caboolture

confirmation-caboolture.JPGnewsXpress Caboolture has a wonderful range of Confirmation, Holy Communion and Baptism gifts on display.  Parents, friend and family often find buying for these important occasions can be a challenge.  newsXpress helps its members to connect with these occasions through ranges found among several of our preferred suppliers.

As newsXpress Caboolture and other newsXpress members have found, gifts for Confirmation, Holy Communion and Baptism work well, especially when you have a good range of cards covering the same occasions.

The placement of the stained glass items in the window at Caboolture is ideal – showing off the rich colours.

Beach Display a Hit at Ocean Grove

beach-oceangrove.JPGHow is this for an aisle end display in a newsagency?  Very different.  Fresh.  Attractive.  And selling!  This is a display at newsXpress Ocean Grove, featuring a range of beach themed homewares items from one of our supportive newsXpress preferred suppliers.

While perfect for a seaside newsagency, like newsXpress Ocean grove, this display could work equally well in any newsXpress location.  People will purchase for their beach houses, their friend’s beach houses and to bring a beach theme to their own home – no matter where they are located.

Customers entering a newsagency with this display in place will bee sure to notice it as it is so different, so unlike what one would expect to see in a newsagency.

Well done newsXpress Ocean Grove, great innovation!

Integrating Gifts with Greeting Cards

leongatha-gifts.JPGIn a significant shop fit change, newsXpress Leongatha has integrated gifts with greeting cards, connecting gift buying with the card purchase.

This is an innovative move, a break from the traditional approach to card retailing one sees in newsagencies. Well done to the team at Leongatha for making the move and also for the selection of gift to card adjacencies.

newsXpress has seen this integration done in some other newsXpress locations with tremendous success. More are sure to follow.

Fizzy Moon range at Sorell in Tasmania

fizzymoon-sorell.JPGnewsXpress Sorell is promoting the Fizzy Moon range on the dance floor with good success.  This fun and emotionally connected range is appreciated by customers looking for an unusual gift.

newsXpress likes the Fizzy Moon range because it works with many greeting card occasions.  This basket building opportunity makes it ideal for newsXpress stores keen to build a more efficient shopping basket.

By moving the Fizzy Moon stand, newsXpress members are finding that they can continue to drive sales long after the stand is first installed.  This commitment to re-location drives efficiency from the product investment.