The new Dad & Me recordable storybook from Hallmark is a welcome addition to the Father’s Day range for 2011. Supported by Hallmark with a terrific TV commercial, the Dad & Me storybook makes for a perfect Father’s Day gift and family keepsake. The pleasure and fun of this gift lasts well beyond that of many other gifts.
Hallmark is a newsXpress Strategic Partner, giving newsXpress members access not only to excellent products but also to valuable retail insights.
newsXpress Wetherill Park has been using this terrific Smurfs promotion to draw traffic into their business.
With the Smurfs movie opening so close, September 15 around Australia, media and shopper interest is growing … as are sales of the Smurfs items sourced through newsXpress preferred suppliers.
newsXpress is the branded product innovator in the newsagency channel – successfully connecting the group with new movie releases and other national brand initiatives off of which newsXpress stores can drive traffic and basket building business.
newsXpress Wetherill Park is making the most of the Smurf opportunity.
newsXpress customers are loving the new recordable storybook from Hallmark. The My Grandpa and Me storybook is a wonderful gift and keepsake, a welcome addition to the successful Hallmark recordable storybook range. The My Grandpa and Me storybook has arrived just in time for Father’s Day. newsXpress members are benefiting from the TV campaign which has been running in recent weeks promoting the Hallmark recordable storybook range.
Gifts for dad are a feature of this display for Father’s Day on display at newsXpress Streaky Bay. Using newsXpress exclusive collateral, the display appeals to a broad range of Father’s Day giving situations.
Shoppers in Streaky Bay are getting to know that newsXpress Streaky Bay is an excellent place to shop for gifts. Well done to those involved in creating this display.
newsXpress Top Ryde City is promoting Father’s Day 2011 with this display right at the front of the newsagency, facing out into the shopping mall.
Inviting shoppers toward the business, the display features an excellent range of Hallmark cards along with a good range of Father’s Day gifts … all situated in the best location in the business.
This display also serves to promote greeting cards and gifts available from the business more generally to shoppers at the Top Ryde City Shopping Centre.
newsXpress Runaway Bay in is another newsXpress store successfully engaging with the Smurfs opportunity with this excellent display.
The excellent display is fresh and exciting – creating a strong impact around the Smurfs characters and brand – well done to those responsible for this display.
The Smurfs products are proving to be another hit newsXpress merchandise product.
newsXpress Terrigal has been successfully promoting Hallmark Father’s Day cards at the entrance to the business. Shoppers can’t miss it as they step inside.
The Hallmark card range flows into a range of socks sourced through one of our newsXpress preferred suppliers in time for Father’s Day. The two categories of products work well together as do the Hallmark cards and other Father’s Day gifts from the newsXpress preferred supplier ranges.
This Cadbury toolkit is a key gift on offer from newsXpress stores this Father’s Day. newsXpress stores right across Australia are proudly offering the metal toolkit and the delicious and tempting Cadbury goodies inside as part of the 2011 Father’s Day campaign.
The newsXpress / Cadbury connection for Father’s Day is an example of our valuable connection with and support for national brands. newsXpress members are benefiting from extra traffic and easy selling thanks to Cadbury being the best known chocolate brand in Australia.
newsXpress Wetherill Park is promoting father’s Day 2012 in a number of locations in-store including this behind the counter wall display. This faces shoppers as they complete sales.
This placement is designed to help guide impulse purchases of Father’s Day gift items and to reinforce the Sony gift which one lucky shopper will win in each newsXpress Hallmark store.
At the front of the newsagency facing shoppers as they enter newsXpress Riverlink is this display promoting Smurfs characters and Smurf movie product.
Sourced through our newsXpress preferred suppliers and promoted by newsXpress, the Smurfs range at newsXpress Riverlink connects the business with the nostalgia as well as new versions of the characters as shown in the soon to release movie.
newsXpress is thrilled to be the only newsagency marketing group connected with the Smurf juggernaut … we’re loving it! We are thrilled that great newsXpress members like newsXpress Riverlink are engaged and loving the Smurfs too.
newsXpress East Maitland is promoting Father’s Day gifts with this terrific display which faces shoppers as they enter the business. Covering gifts for a broad range of situations, from the pure fun to the practical the gifts represent a good range for Father’s Day.
The display is easily shopped and presents the various gifts in an accessible way.
newsXpress East Maitland, like newsXpress stores across Australia, are enjoying the lead up to Father’s Day.
newsXpress Wetherill Park has this stand offering the Sock it to Me range of socks for Father’s Day. It’s an excellent floor unit, easy to move and ideal for driving impulse purchases. The placement of the unit at the entrance to the business has been excellent for customer engagement.
This is another innovative product from one of our terrific newsXpress preferred suppliers.
While it is on the shop floor for Father’s Day, this Sock it to Me stand will work all through the year. These socks are an ideal add on to a greeting card purchase.
Kudos to newsXpress Wetherill Park for engaging in this innovative and basket-building product.
newsXpress Knox at Knox City Shopping Centre in Victoria is promoting Father’s Day cards and gifts with this terrific display which faces out into the shopping mall.
Shoppers see another Father’s Day display as they leave – the store is using both sides to promote this terrific seasonal opportunity. The display makes excellent use of newsXpress and Hallmark marketing collateral.
Products have been selling well off this display – including Father’s Day cards. It is also working at attracting passers-by into the newsagency from the shopping mall.
newsXpress Watergardens has capped its Father’s Day 2011 display with a character from the Angry Birds game. This is attracting a lot of attention and comment. It brings an element of fun to the display … it’s a thrill to see shoppers enjoy a display or a product you are promoting.
Smiles are gold in retail. There are plenty of smiles when shoppers front this display at newsXpress Watergardens.
newsXpress Knox has had to order more Smurf products given the success with the range so far. In just a few weeks the business has sold out of some lines and the new Smurf movie is still several weeks away.
There is no doubt that the Smurf collectible and fun range has been a terrific success at Knox and many other newsXpress stores … drawing good new traffic and converting this into valuable sales.
This is another newsXpress merchandise success story, delivering commercially valuable results for newsXpress members and preferred suppliers. And bring plenty of happiness to newsXpress shoppers … this is what will bring them back!
newsXpress has provided professional collateral to stores for promoting the Cadbury Father’s Day tool box.
This terrific gift for dad is a tool box packed with delicious Cadbury goodies. The newsXpress collateral is based on retro collateral provided by our friends at Cadbury.
newsXpress is thrilled to have this product available exclusively for our retail network. It is making a wonderful centrepiece for Father’s Day displays around the country.
We know from consumer research that Cadbury is the most recognised chocolate brand in Australia. Supporting Cadbury is part of our commitment to supporting brands with a strong national presence.
newsXpress Salamander Bay has an excellent range of Father’s Day gifts on show in-store – not only with this display but elsewhere in-store. From a great range of cards to gifts, newsXpress Salamander Bay has Father’s Day 2011 covered.
With an excellent range of gifts and cards in store, including on this display, newsXpress Salamander Bay is set for a terrific 2011 Father’s Day season.
newsXpress stores reported good growth last Father’s Day, in greeting card and gift sales. We are out to top this in 2011. Covering both product categories is important.
newsXpress Wetherill Park is promoting Father’s Day 2011 with this excellent power end display as well as several other terrific promotions in-store.
The power end display covers a broad range of the Father’s Day gift ideas available from newsXpress Wetherill Park, from the novelty through to the more mature. The display is capped with our exclusive newsXpress Father’s Day signpost collateral … collateral which connects nicely with the Father’s Day collateral from Hallmark cards.
Father’s Day sales were up for newsXpress stores in 2010 on 2009 and early indications are that this year will see a nice increase again for newsXpress members.
newsXpress Sun Valley has Father’s Day 2011 covered with a good range of cards and gifts including the range shown in this photo.
Capped by our 2011 newsXpress Father’s Day collateral, this aisle end display at newsXpress Sun Valley acts as a beacon for shoppers looking for Father’s Day gift ideas. More of the newsXpress collateral is elsewhere in the store.
newsXpress members had access to Father’s Day product from more than sixty suppliers ranging from novelty gifts to high-end premium gifts. There were newsXpress promoted gift ideas as well as gift ideas directly from newsXpress preferred suppliers. newsXpress supports member choice when it comes to gift product selection. We help and guide members as much as they wish.
newsXpress Glendale has been promoting Father’s Day gifts on their long gift table as part of their overall commitment to Father’s Day 2011. The gift table is packed with gift ideas for dads, granddads, uncles and friends of all ages and covering all sorts of interests.
newsXpress Glendale is one of our most successful newsXpress stores with gifts, having established a reputation for range, value and customer service. Their approach to Father’s Day reflects years of experience.