Gifts | newsXpress Blog

Smurfs selling out at newsXpress Knox

newsXpress Knox has had to order more Smurf products given the success with the range so far. In just a few weeks the business has sold out of some lines and the new Smurf movie is still several weeks away.

There is no doubt that the Smurf collectible and fun range has been a terrific success at Knox and many other newsXpress stores … drawing good new traffic and converting this into valuable sales.

This is another newsXpress merchandise success story, delivering commercially valuable results for newsXpress members and preferred suppliers. And bring plenty of happiness to newsXpress shoppers … this is what will bring them back!

Promoting the Cadbury Father’s Day Toolkit

newsXpress has provided professional collateral to stores for promoting the Cadbury Father’s Day tool box.

This terrific gift for dad is a tool box packed with delicious Cadbury goodies. The newsXpress collateral is based on retro collateral provided by our friends at Cadbury.

newsXpress is thrilled to have this product available exclusively for our retail network. It is making a wonderful centrepiece for Father’s Day displays around the country.

We know from consumer research that Cadbury is the most recognised chocolate brand in Australia. Supporting Cadbury is part of our commitment to supporting brands with a strong national presence.

Father’s Day at newsXpress Salamander Bay

newsXpress Salamander Bay has an excellent range of Father’s Day gifts on show in-store – not only with this display but elsewhere in-store. From a great range of cards to gifts, newsXpress Salamander Bay has Father’s Day 2011 covered.

With an excellent range of gifts and cards in store, including on this display, newsXpress Salamander Bay is set for a terrific 2011 Father’s Day season.

newsXpress stores reported good growth last Father’s Day, in greeting card and gift sales. We are out to top this in 2011. Covering both product categories is important.

Father’s Day at newsXpress Wetherill Park

newsXpress Wetherill Park is promoting Father’s Day 2011 with this excellent power end display as well as several other terrific promotions in-store.

The power end display covers a broad range of the Father’s Day gift ideas available from newsXpress Wetherill Park, from the novelty through to the more mature. The display is capped with our exclusive newsXpress Father’s Day signpost collateral … collateral which connects nicely with the Father’s Day collateral from Hallmark cards.

Father’s Day sales were up for newsXpress stores in 2010 on 2009 and early indications are that this year will see a nice increase again for newsXpress members.

Father’s Day at newsXpress Sun Valley

newsXpress Sun Valley has Father’s Day 2011 covered with a good range of cards and gifts including the range shown in this photo.

Capped by our 2011 newsXpress Father’s Day collateral, this aisle end display at newsXpress Sun Valley acts as a beacon for shoppers looking for Father’s Day gift ideas. More of the newsXpress collateral is elsewhere in the store.

newsXpress members had access to Father’s Day product from more than sixty suppliers ranging from novelty gifts to high-end premium gifts. There were newsXpress promoted gift ideas as well as gift ideas directly from newsXpress preferred suppliers. newsXpress supports member choice when it comes to gift product selection. We help and guide members as much as they wish.

Father’s Day at newsXpress Glendale

newsXpress Glendale has been promoting Father’s Day gifts on their long gift table as part of their overall commitment to Father’s Day 2011. The gift table is packed with gift ideas for dads, granddads, uncles and friends of all ages and covering all sorts of interests.

newsXpress Glendale is one of our most successful newsXpress stores with gifts, having established a reputation for range, value and customer service. Their approach to Father’s Day reflects years of experience.

Promoting the newsXpress phonecard

newsXpress has provided members with an image promoting the newsXpress phonecard for serving on shopper receipts. This coupon can be served automatically using point of sale software and thereby providing another promotional point for the newsXpress phonecard promotion. The coupon promotes the newsXpress phonecard as The Perfect Gift. It works for any occasion and for all ages, giving the gift of connection between family and friends.

Mugs on the Run a HIT with Gen X at Watergardens

The Mugs on the Run range of names mugs are selling well at newsXpress Watergardens. From newsXpress preferred supplier Artique, this range of mugs is delivering excellent business, particularly with Gen. X shoppers. Click on the image to see a much larger version of the photo. The display is placed at the front of the store, facing into the shopping mall.

In addition to named mugs, there is a range with sayings such as I like It Hot, Savvy Sister and Now I Am Awake. Customers love these, especially as gifts.

The Watergardens team has done a terrific job with ideal placement and supportive collateral behind the display. They are banking excellent results.

Click on the image.

Nooks at newsXpress Harbourtown

newsXpress Harbourtown is having terrific success with Nooks from one of our newsXpress preferred suppliers. This wonderful and fun range of collectibles is popular with shoppers, generating good sales as well as good traffic from its highly visible location.

The wonderful Nooks range is just part of the broad range of products available to newsXpress members on competitive terms from our mix of preferred suppliers.

Kites selling well at Knox City

newsXpress Knox located at the Knox City Shopping Centre has been ejoying good sales of Kites as part of its recent hoilday toy sale. The range of branded and unbranded kites sold very well for the business, providing for many happy Knox City shoppers.

Sourced through one of our preferred suppliers at an exceptional buy price, the kites have been delivering an excellent margin to the business, considerably above what is usual in the toy category. This is another newsXpress buying difference playing out and delivering a good benefit.

The kites also worked well at attracting shoppers. Many of the shoppers entering newsXpress Knox to look at the kites hanging above the product purchased other items.

History and Heraldry Sales Success at Sunbury

newsXpress Sunbury Square is another newsXpress store enjoying terrific success with the range of products from newsXpress preferred supplier History and Heraldry.

Being on slim spinners, these products can be easily moved to combat shopper blindness. This is key to driving sales. The team at newsXpress Sunbury Square measure the performance and adjust locations accordingly … driving excellent results from another valuable newsXpress preferred supplier.

One of the benefits of the History and Heraldry range is the diverse mix of shoppers who purchase the products. This makes it an efficient range to carry in-store.

Retro Selling Well at newsXpress Bairnsdale

newsXpress Bairnsdale is another newsXpress location enjoying success with a range of retro product available from newsXpress preferred suppliers and supported with newsXpress exclusive marketing collateral.

newsXpress tapped into the retro opportunity early and helped members make good money from gift opportunities. Retro is working well for shoppers across a range of age groups and in a variety of economic circumstances. These gifts are a perfect ass-on to a greeting card purchase.

The newsXpress merchandise team is a resource for helping newsXpress members who want to diversify their gift range, such as into retro.

newsXpress members keen to expand gifts are welcome to engage directly with the newsXpress merchandise team.

Great retro range at newsXpress Gatton

newsXpress Gatton is engaging with an excellent retro range from one of our newsXpress preferred suppliers. This strategically placed table is driving good impulse business, especially from greeting card shoppers.

The retro range stands out and is something not expected by shoppers as they enter a newsagency. This is one reason newsXpress stores find that it works so well.

Promoted at our last round of one day mini conferences, the retro range is taking off not just at newsXpress Gatton but right across our retail group.

Promoting Cars 2 recordable storybook at Watergardens

newsXpress Watergardens at the Watergardens Town Centre in Taylors Lakes is having fun promoting the Cars 2 recordable storybook from Hallmark.

With this wonderful product you can record the story as a memorable keepsake for a child or grand child. What a truly wonderful gift.

What a great way to enhance their experience with the Cars movie franchise!

As the photo shows, newsXpress Watergardens also has the Winnie The Pooh recordable storybook from Hallmark on display.

newsXpress Watergardens, like so many newsXpress stores has an excellent range of the Hallmark recordable storybooks. For family memory keepsakes through to recordings of popular stories, like Cars 2, the recordable storybooks are a wonderful and valuable addition to the newsXpress gift department.

For innovative gifts you can’t go past newsXpress.

Bonus Toy Products Promote Value

Plenty of newsXpress locations are enjoying success with toy products thanks to bonus deals from our toy supplier. Being able to sell a brand name game like Monopoly with a bonus name brand game for free helps us play is a completely unique space when it comes to the pricing of toys and games. It is deals like this which allow newsXpress outlets to demonstrate excellent value and show off the newsXpress difference. The deals enable us to compete with big toy outlets like Big W, target and K Mart without having to compete on price – and we get to do this while maintaining a healthy and above average margin. All of this is available to newsXpress members thanks to the excellent work of our national merchandise team. Better buying is what makes us competitive.

Winter Warmers Warm Rosebud

The range of Winter Warmers on display at newsXpress Rosebud has been a hit. These microwaveable items are a perfect gift or personal treat for winter, especially in Melbourne over the last few weeks. Customers love them and this drives good word of mouth traffic. They also work very well as an impulse purchase.

It is innovative items like this which play a role in newsXpress stores experiencing double digit sales growth in the gift space over the last quarter.

With more preferred suppliers than any other newsagency marketing group and more coming on board, newsXpress is well positioned to continue to drive good outcomes in the gift space.

In the meantime, more newsXpress stores are joining newsXpress Rosebud and embracing the Winter Warmers.

Terrific Gift Sales at Klemms Mildura

newsXpress Mildura is enjoying terrific gift sales and a healthy margin thanks to newsXpress preferred supplier deals.

The range of gifts (many not shown in the photo) is extensive, giving newsXpress Mildura excellent gift business in Mildura.

With more than seventy newsXpress preferred suppliers offering gifts, newsXpress members have access to an excellent range at highly competitive prices. This is one reason why newsXpress locations are outperforming average newsagencies in the gift department. it all starts with good buying – on range and price.

Fizzy Moon Range From Skansen Selling Well

The Fizzy Moon range from Skansen is a hit right across the newsXpress group – including at newsXpress Sorell where the photo is from. They had an order on the way when we dropped in for a visit.

newsXpress customers tell us that they love the Fizzy Moon range. It covers many gift giving occasions and offers genuine value for money.

The Fizzy Moon range is available to newsXpress members at a competitive price and is backed by our expert range and merchandising advice. So, not only are newsXpress members landing this product on competitive terms, they also have access to tools which are delivering excellent, above average we say, sales results.

Congratulations to newsXpress Sorell for their success with Fizzy Moon.

Extraordinary Growth in Gift Sales in newsXpress Stores

newsXpress members are reporting extraordinary growth in gift sales in the second quarter of 2011.

The average growth in the gift department is 20% and this is usually off an already high base for each newsXpress location.

This good news of sales growth is all the better when you see that much of the growth is coming from newsXpress marketing initiatives and newsXpress preferred suppliers. So, not only are newsXpress members enjoying sales growth in gifts, they are enjoying a better margin from many of these sales.

While many newsagencies are reporting challenging sales experiences, newsXpress members are reporting growth in gifts and other key departments thanks to newsXpress marketing and business growth strategies.

There is a tremendous difference between newsXpress and other newsagency marketing groups. The latest sales figures are revealing just how much of a difference there is.

newsXpress helps members develop their gift range, merchandise in store, determine pricing policies and measure and manage results. This whole of business approach helps the group help newsXpress members deliver the sort of results we are seeing.

Newsagents keen to grow their businesses should talk with newsXpress General Manager Ben Kay on 0418 678 754.

Giftwrap Mixed With Cards at Beechworth

newsXpress Beechworth has introduced a display of giftwrap in with cards to show off new Hallmark giftwrap treatments and their broader range of giftwrap options.

Besides breaking up the terrific card display, these new displays are designed to drive incremental business from the greeting card shopper. The simple displays present a welcome difference in the card department.