Category: Gifts

newsXpress Eliminyt is having fun with the beanie Boos range of plush. Selling well from perfect placement adjacent to the main counter, these cute plush items are selling a treat for the business from the easy to shop round spinner.

Many newsXpress stores are reporting success with Beanie Boos from our friends at Big Balloon. They are easy to sell and purchased for many different occasions.

Featured at our last round of member meetings. The range has been taken up by high street, shopping centre and regional members. for some it is their entry into plush while for others it is an extension of an already strong plush offering.

In almost every situation Beanie Boos is working well for newsXpress.

The new style Cheeki water bottle stand at Ascot vale is helping boost sales of the safe (BPA free) drink containers from our friends at Cheeki.

the stand hosts a range of Cheeki product and presents it in a professional and attractive way – helping each retailer with the stand to connect with the brand in a way certain to drive a better sales outcome.

Cheeki is a long term partner of newsXpress and a valued member of our preferred supplier community.

newsXpress Parkmore is promoting AFL related merchandise with this display representing products from three newsXpress preferred suppliers.

Drawing products together like this from different suppliers for a common focus / goal is a smart move. The result is a more compelling display, a display other retailers are not likely to copy.

newsXpress is able to help members pull displays like this together by connecting members with the suppliers involved.

newsXpress Parkmore has created a wonderful display of religious gifts, showing off the range in a creative and professional way … respectful of the nature of the gifts.

This is an excellent display covering not only gifts but cards too … creative and tactical merchandising. It’s an example other retailers could follow, in any situation.

The use of a backdrop helps bring the display to life and make it more likely to be seen by shoppers. This is an excellent display.

Giggle & Hoot is a hit TV series shown in Australia in the ABC. Our friends at Jasnor have a wonderful line of Giggle & Hoot merchandise and newsXpress Wetherill Park has this on display, facing shoppers as they walk into the business.

Connecting with loved brands is a core message newsXpress has promoted for years. It is easier to sell a product connected with a well known brand than a no name brand product in the same category. In the kids space this is especially true as parents, grandparents and friends like to make kids happy.

Merchandising the Giggle & Hoot range as has been done at Wetherill Park is key to making the most of the opportunity. Shoppers will notice the brand if presented in this way … more than if the products were part of a larger display.

newsXpress can help members get into this and other branded ranges. We can do this through our preferred suppliers and with access to newsXpress pricing and other benefits which can help drive sales.

Well done newsXpress Wetherill Park.

With the Lolita glasses range having been a huge success in newsXpress stores across Australia, it is no surprise that the shot glasses range is on display.

Covering a range of gift giving occasions, the shot glasses are a simple yet fin gift, a wonderful compliment to a card purchased form a newsXpress store.

The best location for the shot glasses, like any gifts, is adjacent to or near the card department. Since customers won;t walk in with shot glasses as a destination, they need to be presented as a viable option. hence the tactical placement with or near cards.

Check out the window display at newsXpress Whitford City.  For a Western Australian based business with some parochial shoppers in the centre this is a good display showing off AFL products from a newsXpress preferred supplier.

This display shows off to customers in the centre that the business offers range. The subtle message is that you’ll find what you are looking for here. And shoppers do. Jim and the team have a wonderful business with an excellent range of products from newsXpress preferred suppliers.

The team at newsXpress Eli waters has created a terrific display promoting baby products – facing shoppers as they enter the business. This display leverages existing traffic and draws new shoppers who can see the display from outside the business. It’s fresh and appealing … different to the older style newsagency display.

All the products in the display have been sourced from newsXpress preferred suppliers. newsXpress get preferential pricing and other benefits.

newsXpress has in-house resources to help members range these products, display them and market them to shoppers outside their businesses.

newsXpress members right across Australia love beanie Boos. Sales are excellent throughout our retail network. Thanks to smart advice on in-store engagement and supplier support newsXpress members are banking excellent results. This is another bottom line success story from newsXpress. newsXpress members are raving … loving the results.

The latest growth has been helped by supplier advice and support at our latest round of newsXpress member meetings.

Whether displayed in the spinner or on the wall, newsXpress members love these little critters and the incremental business they are generating.

newsXpress members benefit more than others.

newsXpress Riverlink has been running a wonderful baby display in the shop window – showing off products from newsXpress preferred suppliers.

Click on the image to see the display in detail.

Talk about professional! This display is driving traffic and sales – showing off the value of playing outside the usual in the newsagency space to chase traffic and sales.  Well done newsXpress Riverlink!

Big Balloon is another newsXpress preferred supplier enjoying tremendous success from the latest round of newsXpress member meetings.

The engagement between newsXpress members and Big Balloon is commercially valuable for supplier and member as information is shared on how to drive sales of the wonderful range of products on offer.

We have allocated plenty of time in the sessions to enable newsXpress members and suppliers to not only look at products but to share ideas for driving sales and shopper traffic.

A common theme of this round of member meetings is the sales success being reported. What retail slump? is a common theme.

newsXpress is thrilled to be facilitating such valuable business-building opportunities with suppliers.

newsXpress Caboolture has setup a terrific gift display featuring a small selection of the broad and wonderful range of gifts they have in-store. This display uses excellent visual merchandising techniques to make the products the hero, to draw attention to them and thereby increase the spend of shoppers in-store.

newsXpress offers members access to a range of visual merchandising skills and assistance so that our member businesses can make the most of wonderful preferred supplier opportunities.

newsXpress visual merchandising advice ranges from consulting to in-store training to education at member meetings.

newsXpress is releasing marketing collateral for newsXpress members promoting the wonderful range of gifts from our friends at Gibson.

This collateral will be used by newsXpress members to signpost the gift department and promote Gibson specific product displays and window presentations.

The collateral respects both the Gibson and newsXpress brands without getting in the raw of drawing shopper attention to a fine range of gifts in-store. It also fist well with traditional newsXpress store colours.

newsXpress has a track record for providing members with fresh and enticing marketing collateral for in-store use.

newsXpress Woden is promoting the AFL beanie Kids range at the sales counter with this excellent tactical placement.  The result is terrific sales in a marketplace which sees considerable competition for AFL products from NRL products.

The smart tactical placement by the team at newsXpress Woden is clearly working well for the business and for the AFL Beanie Kids range.

In addition to AFL Beanie Kids attracting shoppers, newsXpress Woden is attracting shoppers with a wonderful range of gifts on display in a window facing into the mall. Indeed, the gift offer managed by this business is one of the best in the newsXpress group.

The up-take of Beanie Kids in newsXpress stores since our March national conference in Melbourne has seen a tripling of newsXpress members engaged with the range.

Sales are excellent. Once newsXpress location is selling, on average, $1,000 in Beanie Kids product a week, solely as a result of attending the conference and taking on board the insights from Skansen on the Beanie Kid opportunity.

It is one thing to negotiate deals for members and another to share insights and knowledge which can be leveraged into extraordinary sales.

One newsXpress member who resisted the Beanie Kid opportunity is shocked (in a good way) at the results. The sales success has been a reminder that he is not his customer.

From the successful AFL Beanie Kid range through to the full premium package, newsXpress members are driving excellent sales results for their businesses and for our commercial partner Skansen.

newsXpress members are reporting excellent sales from the funky Wind Ups range which was recently released through one of our preferred suppliers.

Presented via a range of flexible merchandising options, Wind Ups attract shoppers when placed toward the front of the store as well as extending the shopping basket – given the impulse purchase nature of the toys.

Wind Ups look like kids products. We are seeing older people purchase them for kids as well as for themselves. There is an element of nostalgia to the range.  Some shoppers purchase them as gifts for pets – cats especially love them.

newsXpress not only negotiates access to excellent products at competitive prices, it provides insights and information that enables the product offers to be turned into sales.  This is a bankable difference newsXpress offers to members … insights which result in sales.

newsXpress is able to share with members details of how to access the Wind Ups and how to ensure you get maximum return from these fantastic products.

newsXpress Canterbury continues to enjoy success with this range of cars displayed in-store.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Located in middle class Canterbury on the heritage retail street of mailing Road, this range is a perfect (and successful) fit for the business.

newsXpress Canterbury has a new window display fronting onto Maling Road in Canterbury Victoria. Check it out:

This display is a co-operative project between the team at newsXpress Canterbury and newsXpress Head Office which is just ten minutes away.