Confectionery | newsXpress Blog

Ernest Hillier range at newsXpress Kin Kora

newsXpress Kin Kora has a wonderful display of Ernest Hillier chocolate and other products on show on a power end display in-store.

Ernest Hillier is a newsXpres preferred supplier – and a delicious supplier they are too! Their range works all year round but especially during seasons such as Christmas, Easter and Valentine’s Day. The new packaging from Hilliers gives the range a fresh look and this is driving good sales.

newsXpress is working closely with the team at earnest Hillier on plans for a successful, and tasty, 2011. newsXpress members are receiving a catalogue packed with ideas.

Easter at newsXpress Bathurst

Easter cards and offers greet shoppers as they pass by newsXpress Bathurst NSW). From Darrell Lea eggs to Hallmark cards, the Easter offer at newsXpress Bathurst is brand-based and acts to draw people into the business.

While Easter is one of those seasons where most of the sales are crammed into a few days, having the display out and in prime position early gets into the minds of shoppers that your business is the go to place for the season.

Helping drive Ernest Hillier sales

newsXpress has delivered on several initiatives to help members drive excellent Easter sales with delicious eggs and chocolates from the Ernest Hillier brand.

From practical help in the form of an electronic stock file to range advice and in-store collateral, newsXpress is delivering excellent assistance to members keen to make the most from the newsXpress / Ernest Hillier relationship.

These extra benefits will help newsXpress members save time, make more money and enjou the season – showing that there are other ways to make money from a supplier relationship than on margin alone.

newsXpress works with its preferred suppliers to develop mutually beneficial outcomes. The work with the team from Ernest Hillier is a good example of this in action.

Dad’s Nuts, the exclusive Father’s Day gift from newsXpress

Packs of Dad’s Nuts have arrived in newsXpress stores for Father’s Day 2009. newsXpress is proud to support the important work of the The Lighthouse Foundation with the exclusive Dad’s Nuts gift pack from our friends at Morish. each pack contains a selection of popular and tasty Morish lines. This is our second year offering the Morish Dad’s Nuts line in newsXpress locations.

The Lighthouse Foundation was established in 1991 with the mission to reduce youth homelessness. They continue to work with the vision that every child will live in a family environment, within a community that fosters trust and love, and supports young people to grow and develop holistically. Their website has more details on their work and includes opportunities for others to become involved.

Chocolatier eggs for Easter

newsXpress has partnered with the respected Chocolatier brand for premium Easter chocolate products. From single eggs to gift packs, newsXpress newsagents are able to source an excellent range of Easter chocolate products. We are especially pleased to have available the Pink Ribbon related Easter range – the sale of which raises funds for the National Breast Cancer Foundation.

The relationship with Chocolatier is part of the new national confectionery strategy announced earlier this year – this strategy unlocks an excellent range of confectionery products for newsXpress members at competitive prices.

Nuts for Christmas

Following up the tremendous success with the newsXpress Morish Nuts offer for Father’s Day, last month we launched an exclusive Christmas pack for our members. We are supporting this initiative with free marketing collateral in store including double sided A2 posters. Poster packs were sent to all stores regardless of size. The posters follow the same visual theme of our other Christmas posters – creating a professional and consistent in-store story.

One of our goals is to deliver gift opportunities to our members around which they can promote easy gift giving to their customers. Easy decision making is crucial for gifts in a newsagency as they are often an add-on purchase. Hence the focus not only on excellent product but also professional collateral to position the gift.

Christmas nut pack

Having successfully introduced the Morish products to newsXpress stores and the newsagency channel more widely, newsXpress members are embracing the Morish Christmas offer. These gift packs are excellent value gifts for men and women. The packaging is typical stunning Morish design. The products themselves are even better – a great range of tastes and of excellent quality. We like the Morish gift packs because they work nicely in a newsagency in a gift department or on a gift table. They present a tremendous point of difference to the usual boxes of chocolates that supermarkets and other retailers carry this time of year.

newsXpress works hard to provide members with excellent product choices. Morish, like other products in our Christmas offer, is not a mandatory line. We present opportunities like this to members and leave it up to them to make the decision which is right for their store and circumstances.

Promoting Dad’s Nuts

The newsXpress exclusive Dad’s Nuts promotion for Father’s Day is working very well across our stores. This exclusive product from Morish is popular with newsXpress customers and team members. In the Father’s Day gift bag there is a selection of tasty Morish product along with a discount coupon for a future purchase.

newsXpress is pleased to offer this and other exclusive deals for Father’s Day.

newsXpress Kin Kora promote ‘Dad’s Nuts’

newsXpress Kin Kora are always at the forefront of innovative and visually stunning merchandising. Early indications are that Father’s Day will be no different as seen in the following pictures.

Sarah and the team have fully embraced the exciting and delicious range of Morish Nuts, and in particular the newsXpress exclusive ‘Dad’s Nuts’ pack. Also seen is the Hallmark Alliance marketing material with the fantastic Jag watch on offer as a prize in each store.