newsXpress members in Queensland are participating in three syndicates for the $20 million superdraw to be held on Saturday June 20. This will be our third mulit-store syndicate offer. The previous two have sold out. Details were announced to members today.
Golden Casket has helped us develop this opportunity and build lottery sales for enwsXpress members.
newsXpress and its members are flattered to be the target of a recruitment campaign by another newsagency marketing group. Their marketing targets our members categories in which we lead.
The best measure of how much a newsagency marketing group backs their ability to deliver rewards for members is how long they force a newsagent to stay in the group. Locking newsagents in for five years and not permitting newsagents to leave because they want is a reason the group will struggle.
newsXpress has provided its members with artwork and access to other collateral with which to support the upcoming State of Origin series. The free artwork, created by our in-house team, captures the passion that is State of Origin. This will help our members engage with their customers and have fun through the three game contest.
we understand the importance of theatre in retail. newsXpress is committed to providing its members with collateral and resources to provide the enjoyable experiences for newsXpress customers and valuable experience for newsXpress members.
Next month, newsXpress is hosting Market Fairs around the counter where our members get access to great specials from newsXpress preferred suppliers, receive briefings on a small selection of products and discuss new strategies and opportunities exclusive to newsXpress. These business building sessions are open to newsXpress mebers. Here are the details:
Melbourne 11 Jun 2009, 09:30AM, Flemington The Event Centre – Panorama Room 448 Epsom Road, Flemington
Perth 16 Jun 2009, 09:30AM, Citigate Perth Hotel, 707 Wellington Street, Perth
Sydney 18 Jun 2009, 09:30AM, The Lakes Golf Club, Cnr King Street and Vernon Avenue, Eastlakes
Brisbane 23 Jun 2009, 09:30AM, Brisbane Technology Park, 1 Clunies Ross Court, Eight Mile Plains
Bookings are available online at our website. Access is free but bookings are essential.
newsXpress newsagents have been busy giving away digital cameras this month as in-store draws have been completed for the Hallmark Mother’s Day giveaway. The photo shows Shayne and Roslyn Clarke of newsXpress Cooma with a happy customer receiving her free Sony digital camera. This is a scene repeated across the country in newsXpress locations. Our members appreciate promotions liks this where a local customer is the winner – this reinforces our local connection.
The magazine club card from newsXpress is more popular than ever since the decision by the newsXpress Board to make all collateral, including the cards, available to members without cost. newsXpress happily sends new card stock to members for no cost, including no delivery cost. This takes a cost out of the businesses and makes running the magazine club card loyalty program even more compelling for newsXpress members.
We launched the latest changes to this magazine loyalty program last month and we are well ahead of projections of cards in circulation and rewards being earned by happy newsXpress customers.
Publishers and smart newsagents see the value of this exclusive to newsXpress offer. We are drawing traffic from supermarkets and convenience outlets. We are also guiding our customers to spend more on magazines. While many newsagents moan doom about magazine sales, newsXpress members are embracing this marketing initiative and pursuing every growth opportunity.
newsXpress has communicated a range of Father’s Day offers to its members including some excellent gift opportunities designed to work well with Father’s Day card sales. included in the range is, back by popular demand, the newsXpress Dad’s Nuts Bags! The bags will retail for $20. newsXpress will make a donation based on sales to a charity to be announced closer to the season.
newsXpress has released sensational marketing collateral supporting the latest HOT Ink! ink and toner campaign being run in newsXpress outlets.
The marketing collateral, provided free to participating newsXpress members, includes double sided colour A2 posters (10 per store – 250GSM double sided gloss paper) , colour shelf labels and colour shelf talkers for feature products.
This collateral connects with the colour A4 flyers printed for newsXpress members to distribute to homes and businesses around their stores.
The artwork is a departure from the traditional pricelist type flyer used by newsagents for ink. We tested this approach last time and the consumer reaction was excellent.
It is rare that newsagents have access to such professional and cohesive marketing collateral connecting a campaign from the stock shelves through the store and out to consumer letterboxes and even rarer that such high quality collateral is provided free of charge.
newsXpress is proud to have taken ink and toner marketing to a new level and is certain that newsXpress members who fully embrace the new co-ordinated collateral will reap excellent sales rewards as a result.
The comprehensive and co-ordinated approach newsXpress has taken with HOT Ink! is a perfect example of the newsXpress difference at work. Place this material next to any other for ink and compare for yourself. Our collateral shows an attention to detail and to the needs of newsagency customers in the ink and toner category.
newsXpress backs itself and reviews sales numbers for members after each HOT Ink! campaign. As many said at our recent round of member meetings – HOT Ink! drives excellent traffic to newsXpress stores and generates excellent sales. This new co-ordinated marketing collateral takes us to a new playing field.
Linda, a lucky shopper at newsXpress Canning Vale is the latest newsXpress customer to be blessed with a cheque from the That’s Life fairy as part of their Random Acts of Kindness project. What a lucky break for That’s Life reader Linda! The details are in the That’s Life issue which it out today.
The Random Acts of Kindness project by That’s Life is another reason this magazine is so popular with customers and so popular among newsXpress members. A publisher proactively engaging in our stores in this way and rewarding customers with cash and a feature in the magazine is good news all round.
Phil and Shelley De Giorgio at newsXpress Canning Vale offer a great shopping experience – as the That’s Life fairy shows!
Following the tremendous success of our Easter book sale, newsXpress presented members with a mid year book sale opportunity last week. Backed by professionally produced flyers and ranging popular book titles, this sale is sure to draw new customers and drive excellent additional business.
We have members in newsXpress who have increased book sales by tens of thousands of dollars and increased margin – by following our book sale range, price and marketing strategies.
Like any good strategy, sustained success takes planning and time to settle. The results are bankable and apprecaited by our participating newsXpress members.
In response to interest expressed by members, newsXpress last week announced details of an exciting Stocktake Sale for June. The Stocktake Sale, which will be supported by four page A4 flyers and large in-store posters, features six outstanding offers to generate traffic and stimulate sales. The sale has been structured to provide newsXpress members with an excellent opportunity to clear stock prior to the end of financial year stock take. The marketing collateral places newsXpress on a par with major retailers also playing in this space in June.
newsXpress is surveying its members about calendars in the lead up to the final planning for the 2010 calendar season. The online survey is another example of how newsXpress invites members to share feedback to add to overall learnings. The survey is unique in that up to date results are provided live to each participant.
Our approach to celndars has been proven to be highly profitable for newsXpress members with good in-store and outpost sales growth over several years.
newsXpress is proud to be supporting the sids and kids red Nose Day fundraising program this year. newsXpress joins the Wiggles and major national groups like Big W, Target, Best & Less, Mobil, Dick Smith, Terry White, Priceline, Blockbuster, Spotlight and Super Cheap Auto in supporting this worthwhile cause. We are the only newsagency marketing groupparticipating.
For more information, please go to the red nose day website.
newsXpress newsagencies are set to offer free photocopying of resumes to people looking for work. As part of the group’s 2009 Stock Take Sale, the free copying service will be available in all newsXpress locations from next month.
We are grateful to be able to help people looking for work commented Ben Kay, General Manager of newsXpress. We are also proud to show our group of proactive newsagents as leading on this important social challenge.
newsXpress will be promoting the free resume copying opportunity in a national advertising campaign which will commence in two weeks. This will be supported by bold, professionally printed, in-store marketing collateral.
newsXpress demonstrates its difference through this offer – it is helping its members provide a useful service in their local area, as service whichdemonstrates the connection between caring newsagents and their community.
The two Golden Casket $20 million superdraw syndicates, including a system 20 syndicate, established among newsXpress locations based in Queensland have SOLD OUT. This is a great example of teamwork among newsXpress members for a common goal. Well done everyone involved!
newsXpress Melton at the Woodgrove Shopping Centre in Melton was a lucky place to shop last week.
The That’s Life! fairy visited newsXpress Melton and surprised one lucky customer with a chequer as part of the Random Acts of Kindness campaign being run by the magazine.
newsXpress Melton is in a temporary location in the shopping centre at Melton pending the opening of a new, larger, shop in the centre. If you live in Melton be sure to drop in to say g’day to Ian and the team. They have great deals on ink, a fantastic range of cards and a magazine deal which will bring you back for more magazines.
In addition to being a lucky place to shop, newsXpress Melton is known for great customer service and great value.
The Book Sale promoted through newsXpress at Easter and beyond has been a great success for many of the participating newsXpress members.
In addition to bringing in new customers, the sale increased the average sale value as well as overall business margin.
newsXpress is focused on a whole of business story when developing promotions. While it is easy to pursue a sales spike based around a discount, the more valuable business is built over time and based around a strategy which brings in new customers, gets more items purchased in each customer visit and does this using better margin product.
We have achieved record numbers of newsXpress members signing up to participate in our next HOT ink! ink and toner promotions which commences shortly. This will see the HOT ink! brand promoted in letterboxes across the country and in a number of other creative and exclusive ways to drive traffic and drive sales in newsXpress locations.
Our next HOT Ink! promotion will demonstrate to newsXpress members and others who look at our businesses the newsXpress commitment to brand development and the importance of innovation in a highly competitive marketpkace.
Our corporate store, newsXpress Watergardens, had an excellent Mother’s Day season. The hero was our Hallmark Cards range. The feature was the free Sony camera one of our lucky customers will win. Sales have been exceptional. They are driving excellent results with gifts.
We created our corporate store as a place we can play as a business. This continues to work well for us as we try new products. It also works in providing the Directors with personal feedback on newsXpress strategies and supplier relationships.
newsXpress Watergardens is 100% Hallmark. Our range of cards is something our customers often comment about, especially around Mother’s Day when our display is so strong.
Renee and the newsXpress Watergardens team have done the newsXpress team proud this Mother’s Day.
Happy Mother’s Day to all mums, especially newsagent family mums … mums who own, manage or work in newsagencies. You all play an important role in our businesses, not just newsXpress businesses but all newsagencies, as you do in the role at home to family. Like the family role, we often neglect to take the time to say, thanks mum – to our mums who own, manage and work in our businesses.
Thanks Mums!
Nia Kugel of newsXpress Lowwood reminded us of the important role mums and women play in newsagencies recently, speaking at our Brisbane member’s meeting. Nia spoke from the heart about what being a newsagent and mum and wife means to her. It was a reminder of the place of family, and mums, in our businesses. Nia won Woman Newsagent of the Year last year. This award is sponsored by Pacific Magazines and is an important award for women newsagents, and mums, to consider entering.
Mother’s Day is a good time to remind you of the award. If you are a woman newsagent, consider entering. Click here for the Woman Newsagent of the Year entry form. It is open to all newsagents, not just newsXpress members. We are proud to support this award.