mark | newsXpress Blog

Record uptake for newsXpress ink offer

newsXpress has just received its highest member uptake ever for the latest HOT Ink! promotion. HOT Ink! #12 is set to blaze into newsXpress locations across the country in a few weeks, showing again the power of proactive newsagents working together for a common commercial goal.

HOT Ink! #12 takes the newsXpress ink offer to a new level with new products, broader distribution of marketing and some other exciting differences to be announced when the offer is in store.

The newsXpress back office is all systems go in the run up to Christmas 2009. HOT Ink! #12 is part of our ramp up to an exciting Christmas season.

Now dads will never get lost!

newsXpress and Hallmark Cards have combined to help more than one hundred dads across Australia never get lost again. Today, in many newsXpress stores, luck winners were drawn for the 100+ Sat. Nav. devices we have given away as part of our Father’s Day promotion. Already we have received reports of calls to excited customers sharing the news of their win.

Offering a local prize like this is good for the local community. It is another way newsXpress is demonstrating its understanding of the importance of the local community connection.

Watch for more local promotions like this from newsXpress and Hallmark – newsXpress customers are the winners!

Newsagency opportunity in Melbourne

newsXpress has been approached by a landlord with a new location opportunity is a high-traffic regional centre within fifteen minutes of Melbourne. Anyone interested in buying a newsagency should contact newsXpress to enquire about this opportunity. In the first instance, please contact newsXpress Directors Mark Fletcher on 0418 321 338 or Graham randall on 0419 711 153.

Great use of Father’s Day marketing collateral

newsXpress members are sending in photos of how they are using the double sided A1 colour posters we sent out supporting Father’s Day. This free collateral from newsXpress is in addition to the Sat. Nav. unit being given away in each newsXpress location as part of the Hallmark promotion and the tremendous collateral supporting this offer. newsXpress invests a considerable amount of money in developing, printing and shipping marketing collateral for key seasons so that newsXpress members can show their difference over other newsagencies.

The photos newsXpress receives from proactive members show the free marketing collateral we provide is much appreciated.

newsXpress at ACP Connections Conference

Here are some of the happy newsXpress members at the ACP Connections Conference Dinner. Thanks to Thomas Dang, from Thomas Dang Photography for the terrific photo.

We have a great night at the dinner and the whole Connections conference.

Supporting the launch of Prevention magazine

newsXpress is helping its members support the launch of Prevention magazine next week with the development of a pre-launch flyer for use on the counter and elsewhere in our retail network. Support for launches, such as what we are doing for Prevention, is another way newsXpress helps its members separate their offer from other newsagencies. Our marketing team seizes opportunities for initiative to drive sales and present a more exciting and valuable newsagency experience.

This is the newsXpress difference on show.

Father’s Day Book Sale a hit

newsXpress members are reporting excellent results from our FATHER’S DAY BOOK SALE. The brochures are driving great traffic to newsXpress stores. This is a key goal of our marketing campaigns – helping newsXpress members attract new customer traffic.

While this campaign is targeting Father’s Day, the mix of books is appealing to a broad range of consumers – such as the slow cooker recipe books in the photo. It is the breadth of appeal which is a key factor of the success of the campaign.

newsXpress launches 12th ink promotion

newsXpress has just announced details of its 12th ink and toner campaign. This new campaign will take the newsXpress ink and toner offer to a new level, It will also provide access to an excellent new traffic-generating initiative for participating newsXpress locations.

Early indications are that member uptake will be very strong for our 12th ink campaign.

newsXpress members at ACP Connection Conference

newsxpress members attending ACP Magazines’ Connections conference this week Cairns took time out to get together and catch up. Active participation in the Connections marketing programs is a key requirement of newsXpress membership. Our members report strong magazine sales as a result of this and other magazine initiatives promoted by newsXpress.

newsXpress leadership team planning for the future

The leadership team of newsXpress, Ben Kay – General Manager (middle), Graham Randall (left) – Founding Director and Mark Fletcher (right) – Director, has met several times over recent weeks to finalise plans for our National conference and discuss newsXpress strategies for 2010. Our most recent meeting was at the ACP Connections conference in Cairns this week. We took time out to work on several new initiatives which will be exclusive to newsXpress members.

Long term planning is crucial in this marketplace, commented Graham Randall. Our recent planning sessions have been focused on newsagent member acquisition as well as some exciting strategies to reinforce the newsXpress difference in 2010.

newsXpress will announce some of the planned initiatives at its 2010 conference in Melbourne in October.

newsXpress stores rolling out Hallmark Sound cards

newsXpress stores across Australia are currently rolling out the new range of Hallmark sound cards. These innovative new cards are already generating good in-store buzz among shoppers as well as newsagency employees.

Hallmark is a strategic partner of newsXpress and it was through this relationship that we received an early confidential briefing from the company and developed a co-operative strategy for roll out across out network of stores.

newsXpress welcomes Fellowes as preferred supplier

newsXpress is pleased to announce Fellowes as a new preferred supplier for newsXpress members.

Fellowes is a global leading brand in shredding, laminating, binding and office accessories. Fellowes products are available as a turnover order through GNS nationally or direct to Fellowes who can turn over the order.

Rob Henderson our National Merchandise Manager continues to attract brand-name suppliers to newsXpress to strengthen our range and store level trading terms.

The value of newsXpress in selling your newsagency

newsXpress newsagencies listed for sale lately are having greater success in selling their Newsagency compared to others. This in part is due to the fact that prospective purchasers looking at buying a Newsagency have greater confidence by the back end support, supplier deals, retention of Goodwill and Marketing supplied by the newsXpress model along with its sub brands Hot INK! and calendarXpress which are sought after recognised and trusted by landlords and developers.

By joining newsXpress newsagents get full support while staying in full control of their business without the extra restraints of paying full franchise fees coupled with long term or can’t get out of contracts familiar with other Marketing/Franchise groups in the Newsagency space.

newsXpress over the last couple of months has had over a dozen stores change hands or going to contract either through Developers and Landlords seeking out newsXpress as the Newsagent brand of choice for their shopping Centres, existing members selling their Newsagencies, existing Newsagents converting their stores from other banners to newsXpress or having new entrants to the Newsagent industry buying a Newsagency and then converting it to the newsXpress banner so they can tap into the business support, deals and networking and Conferences newsXpress provides.

Dad’s Nuts, the exclusive Father’s Day gift from newsXpress

Packs of Dad’s Nuts have arrived in newsXpress stores for Father’s Day 2009. newsXpress is proud to support the important work of the The Lighthouse Foundation with the exclusive Dad’s Nuts gift pack from our friends at Morish. each pack contains a selection of popular and tasty Morish lines. This is our second year offering the Morish Dad’s Nuts line in newsXpress locations.

The Lighthouse Foundation was established in 1991 with the mission to reduce youth homelessness. They continue to work with the vision that every child will live in a family environment, within a community that fosters trust and love, and supports young people to grow and develop holistically. Their website has more details on their work and includes opportunities for others to become involved.

newsXpress launches stationery offer

newsXpress yesterday launched a stationery offer which is exclusive to newsXpress locations. Designed to draw new traffic, the stationery offer represents a new approach to stationery marketing in the newsagency channel.

The creative marketing opportunity is backed by supplier deals enabling landing product in-store for competitive prices. The stationery offer is all about new traffic, trusted brand names and good margin.

This is another difference being delivered by newsXpress to its members and another strategy which separates us from buying groups.

Great Father’s Day support from newsXpress

In addition to excellent marketing collateral from Hallmark, all newsXpress stores have received newsXpress branded posters (A1, double sided, landscape) for Father’s Day. These are reinforce the Father’s Day opportunity to newsXpress shoppers – for cards, gifts and other lines we sell for this season. We have restated the uses for this collateral at our latest round of member meetings as well as through our team of on the road Business Development Managers. The Father’s Day marketing collateral has been delivered without charge to newsXpress members.

newsXpress exclusive QCS essentials pack

newsXpress has worked with suppliers to provide our members with access to Queensland Core Skills test (QCS) essentials packs. newsXpress has done this since the newsagency marketing group started. We support the special, newsXpress exclusive, product offer with marketing collateral (see photo) to drive sales.

Our commitment to driving sales success for the QCS packs is another way newsXpress adds considerably more value than a buying group. We source the products, provide the management and marketing strategy and provide marketing collateral to drive sales. It is a complete strategy on which newsXpress newsagents rely.

New electronic product opportunity

newsXpress has started briefing its members about a new electronic product opportunity which is sure to attract new customer traffic and build a more valuable shopping basket.

Developed out of a preferred supplier relationship, there is no cost for participating newsXpress members yet plenty of sales upside.

The opportunity is being outlined at the current round of member meetings.

National Newsagent Conference details released

newsXpress has released details for registration to attend the newsXpress National Newsagent Conference in Melbourne in October. Any newsagent is welcome to come and participate in the only national newsagent conference in 2009 open to all newsagents. Click here for a registration form.