Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

I Love Magazines at Knox City

ilove-knx.JPGnewsXpress Knox City is promoting the I Love Magazine campaign behind the counter as well as using the display unit from ACP magazines.

The display unit is being used to attract shoppers from the mall into the store while the behind-the-counter display is used to drive impulse purchases of these titles.

The co-location approach engaged by newsXpress Knox City is one of the pillars of the exclusive newsXpress magazine strategy.  Pretty displays are one thing, tactical engagement which leverages a campaign like I Love Magazine to its maximum commercial is another.

This is the another example of the newsXpress difference in action … driving value for our member businesses and for our suppliers.

Happy St Patrick’s Day for newsXpress Members

stpatricks.jpgnewsXpress has created all new collateral for celebrating St Patrick’s Day 2011.  The new material will help newsXpress stores embrace the day and have fun in store while enjoying good sales with the excellent range of St Patrick’s Day products which are available from newsXpress preferred suppliers.  newsXpress has it all for St Patrick’s Day: an excellent mix of products, good collateral and ideas for in-store engagement … all designed to have fun and drive sales.  Now that’s the newsXpress difference in action.

Product based newsXpress meeting in Melbourne

nxpmtg-vic.JPGOur newsXpress member’s Meeting in Melbourne on Thursday this week we were presented with an excellent in-depth workshop on making money in the extended party category. The workshop was run by Sanbrook Brands, a newsXpress preferred supplier and the dominant supplier in Australia in this space. The workshop was followed by a factory tour, further enhancing the product knowledge of newsXpress members.

The meeting also included an excellent presentation from newsXpress National Merchandise Manager Rob Henderson on strategic visual merchandising (see photo).  This delivered exclusive to newsXpress content on how to take preferred supplier product and newsXpress collateral and create compelling and basked building product displays.

Rich content like that presented in Melbourne two days ago demonstrates the total business value offered by newsXpress.

newsXpress newsagents meet in Brisbane

nxpmtg-bne1.JPGnewsXpress newsagents met in Brisbane on Tuesday of this week for a day of terrific business building sessions including this excellent presentation on how to make money from calendars presented by newsXpress preferred supplier Browntrout.  The action packed agenda covered a broad range of topics, demonstrating the value of the newsXpress approach to backing excellent supplier deals with strategies and tactics which newsXpress members can use to drive better business outcomes.

This is the newsXpress difference, taking great product deals, supporting this with excellent and innovative collateral and backing it with training which enables stores to during the products and collateral into cash in the bank.  The whole of business approach by newsXpress is loved by members who engage and bank the results.

Shopping at newsXpress delivers more rewards than Woolworths and Coles

magclubcard.jpgA  Current Affair on the nine network last night ran a story about loyalty programs by major retailers.  The story included the fact that a survey last year by consumer group Choice found that to get a $50 gift card, you’d need to spend $15,700 at Coles, $10,969 at Woolworths and $5,000 at Franklins.  These numbers are shocking and demonstrate that the major supermarkets are not serious about delivering shopper rewards.

Here at newsXpress we believe in rewarding loyal customers.  or the last five years we have offered the BEST VALUE MAGAZINE LOYALTY REWARDS PROGRAM in Australia.  Our newsXpress magazine Club Card gives newsXpress shoppers access to a FREE magazine up to the value of $10.00 if they purchase eleven magazines over eight weeks.

An average newsXpress magazine shopper is redeeming a free magazine after spending around $65.00.  The redemption value averages $5.00.

The newsXpress magazine Club Card drives store traffic, deepens the shopping basket, makes customers happy and reinforces the value of newsXpress stores as the go to places for magazines.

Now that is newsXpress value for you.

I Love Magazines at Wetherill Park

ilove-wetherill.jpgnewsXpress Wetherill Park has placed its I Love Magazines display from ACP Magazines at the front of the store on the dance floor where every customer entering the store passes the unit.

This excellent location leverages the best traffic opportunity for the promotion and for encouraging customers to engage with the cash prizes on offer.

It makes sense to promote I Love Magazines at the front of a shopping centre newsagency since you will be the only magazine outlet in the centre with the offer.  Supermarkets and majors do not have these prizes on offer.

I Love Magazines at Woden

woden-ilove.jpgnewsXpress Woden is promoting the I Love Magazines competition from ACP Magazines and range at the front of the shop, facing into the shopping mall, next to the lottery counter.

This is another well located promotional display from a proactive newsXpress member.  They understand the value off the promotion and the start for driving incremental business.

newsXprss members across the country are reporting great traction from this I Love Magazines campaign.

Meeting at Sydney Gift Fair

newsXpress members, preferred suppliers and newsXpress management will meet up on Monday early evening in Sydney for drinks as part of our Sydney Gift Fair and Home & Giving Fair support.  This newsXpress exclusive event provides all newsXpress stakeholders to share Gift fair experiences and insights and to socialise on the second last day of the important event.

This annual drinks occasion is a popular time for comparing notes and ideas. It helps make the last day more valuable.

All newsXpress members at the Fair are welcome. Your local newsXpress Business Development Manager has details.

I Love Magazines at Kin Kora

ilovemags-kinkora.jpgnewsXpress Kin Kora is having fun with the I Love Magazines campaign from ACP. They have been changing the title mix every two days to achieve maximum results.

One of their team members, Hannah, was so pumped about this promotion she jumped in the picture!

newsXpress members across the country and getting behind the I Love Magazines campaign, leveraging the opportunity for good value incremental business while giving shoppers an opportunity to win cash prizes.  The consistency of support for the campaign is proof of the value newsXpress offers ACP for driving national promotions such as this.

Terrific Queensland newsXpress Member’s Meeting

nxpmtg-bne.JPGnewsXpress Newsagents loved the mini conference (a one day format member’s meeting) we hosted yesterday in Brisbane.  Covering an excellent range of business building opportunities, preferred supplier opportunities and networking, participating newsXpress members accessed excellent value from the day out of their business. There were formal high–value presentations, supplier demonstrations and some delicious food.  Our next meeting is in Melbourne on Thursday this week.

Meetings like this are a great way for new members to connect with the newsXpress difference and for suppliers to share details on our exclusive deals.

newsXpress General Manager Ben Kay, National Merchandise Manager Rob Henderson and Directors Graham Randall and Mark Fletcher presented at the meeting on group news, new initiatives and some excellent opportunities.

The Sticker Family in Bairnsdale

sticker-bairnsdale.JPGnewsXpress Bairnsdale is promoting The Sticker Family with this promotion on the dance floor, facing shoppers as they enter the business and head for newspapers, magazines and greeting cards.  Sales in the first week have been excellent. The bonus is the strong word of mouth … customers sending their friends in to make a purchase.

newsXpress is pleased to have offered members access to this innovative and successful product for months.  Another great success story from the newsXpress merchandise team.

Magazine promotion at newsXpress Ballarat

mags-ballarat.JPGnewsXpress Ballarat has won awards for magazine displays as well as enjoying excellent additional business they have been promoting the Wheels car of the Year edition of Wheels magazine with this window display facing out into their shopping mall.  designed to attract people who may be infrequent purchasers of the title, the promotion has been working a treat for the store.

newsXpress Whittlesea and I Love Magazines

ilove-whittlesea.JPGnewsXpress Whittlesea is promoting the ACP I Love Magazines campaign by placing the stand out the front of the business facing excellent foot traffic.  This premium placement is set to drive good incremental business for the promoted titles and draw good local attention for the consumer campaign.

newsXpress locations are known for their promotion of magazines.  Our group is regarded as the premium newsagency marketing group when it comes to proactively supporting magazines in Australia.  On critical mass and professional engagement we stand apart thanks to practical engagement like we see at Whittlesea and in other newsXpress locations.

I Love Magazines at newsXpress Inverloch

ilove-inverloch.JPGnewsXpress Inverloch is promoting the I Love Magazines campaign on the dance floor, facing customers as they enter the newsagency.  Refreshing the display through the week, this prime location placement is designed to help newspaper and other high volume shoppers add a magazine from the promotion to their shopping basket.

newsXpress Business Development Managers are working with newsXpress members to help them extract the maximum value out of this campaign in terms of incremental sales, rewards for customers and rewards for their business.

Valentine’s Day in Orange

valentines-orange.jpgnewsXpress Orange is again the go to place in orange for those important seasonal gift offers.  Their Valentine’s Day gift offer facing out into the shopping mall is a treat for shoppers, packed with gift ideas and supported with an excellent range of Hallmark Valentine’s Day cards.

With plush used to attract shoppers and other products on offer in-store, it is no wonder that newsXpress is so well known in Orange and surrounding suburbs as the place to shop for gifts.

Back to School at newsXpress Ballarat

bts-ballarat.JPGnewsXpress Ballarat has a terrific Back to School season with excellent business as a result of their bold and wide ranging BTS display.

The Back to School display was well laid out, easy to shop, offering compelling pricing and backed by good product knowledge.

Well done to everyone involved at newsXpress Ballarat.

newsXpress stores across our group have reported good sales for Back to School 2011.  We are sure this will be a discussion point among members when they get together at our mini conferences starting next week.

Valentine’s Day in Bairnsdale

valentines-bairnsdale.JPGnewsXpress Bairnsdale has been promoting Valentine’s Day with a terrific dance floor display featuring cards and gifts from newsXpress preferred suppliers … all grouped and themed for easy shopping.  They are attracting Valentine’s Day shoppers with an excellent window display and once inside, the dance floor display is there to leverage good sales.

Bairnsdale and many newsXpress stores are showing off the total season approach of newsXpress this Valentine’s Day.

Valentine’s Day in Yarram

valentines-yarram.JPGnewsXpress Yarram has had a wonderful Valentine’s Day display on the dance floor and one wall of their shop.  Promoting valentine’s Day cards and gifts from our newsXpress preferred suppliers, the newsXpress Yarram shop is a beacon for the season of love on downtown Yarram, Victoria.  The photo only captures part of the Valentine’s Day story.