newsXpress Mountain Creek is promoting Easter with this terrific display at the front of the newsagency facing out into the shopping mall. Featuring a nice selection of gifts and Easter Eggs for Mountain Creek shoppers, the display is a bright and colourful promotion of Easter and an excellent draw card for shoppers into the business. Click on the image to see a larger version off the photo.
Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
newsXpress Enhances Seasonal Marketing Collateral
newsXpress has expanded the range of marketing collateral it sends to newsXpress members in support of major seasons.
In addition to double sided A1 posters, newsXpress provides packs of A4 and A3 posters, using the same artwork.
This collateral for Valentine’s Day, Easter, Mother’s Day, Father’s Day, Christmas, Diaries and Calendars provides newsXpress members with professional posters featuring newsXpress exclusive artwork with which to professional promote the season in-store.
The artwork for the collateral this year is presented in landscape mode, looking like it is on the back on an envelope. This is a subtle yet effective connection of the season with card buying … something often overlooked in seasonal marketing in newsagencies.
In addition to the printed posters, newsXpress also provides soft copies on the member website – for local printing and inclusion in local documents.
Seasonal marketing collateral is provided by newsXpress at no additional cost to newsXpress members.
Easter on show in Launceston
newsXpress Launceston has a terrific display promoting Easter cards, gifts and eggs on the dance floor. This bright display is sure to drive excellent Easter sales this year. It is visually appealling and well located. They are also taking the opportunity to promote Better Homes and Gardens as part of the display in a nice basket building move.
Notice, too, the gift boxes on the table at the front of the table. These are a great idea for the time poor shopper.
The team at newsXpress Launceston is making good use of the complimentary newsXpress and Hallmark marketing collateral for the Easter season … to signpost the display from the top down. Well done!
Great plush range in Mildura
newsXpress Mildura has a wall of plush from newsXpress preferred suppliers, plush for all occasions and at all prices, serving every need. Mildura shoppers are sure to find what they are looking for with this excellent range of plush on show. The photo shows part of the extensive plush range from Korimco, a newsXpress preferred supplier. newsXpress Mildura is the go to place in Mildura for plush thanks to their extensive range and excellent merchandising.
newsXpress provides access to plush through a range of suppliers through our preferred supplier program. The range covers respected brands through to economy offerings. It covers plush for just about all gift giving occasions – perfect for adding to greeting card sales.
newsXpress members have access to preferred terms which usually deliver a discount off invoice – this is much better than after the event rebate.
Promoting The Sticker Family at Shoreline in Tasmania
newsXpress Shoreline in Tasmania is promoting The Sticker Family range of stickers with the pull up banner at the front of the store on the lease line.
We know from experience and success across the newsXpress group that this location at the front of the business is the perfect location for promoting The Sticker Family. newsXpress Shoreline is having the same success of other newsXpress stores, good incremental business, driving a more efficient sales basket.
Check out the photo … what a terrific looking shop!
newsXpress Seymour Promotes Berocca with Newspapers
newsXpress Seymour has a small fridge of Berocca product placed above newspapers as part of a campaign to drive sales efficiency from newspaper sales.
A terrific impulse purchase by tradies picking up a newspaper and a welcome lift for weekend shoppers who may have had a rough night, the placement of the Berocca fridge at newsXpress Seymour is tactical … very smart.
The fridge was provided free as part of the offer negotiated by newsXpress for the introduction of the Berocca range through our stores. This was in addition to bonus stock. All in all a very lucrative deal for newsXpress members to get into an excellent impulse purchase products.
Magazine Display of the Week: Birthday Cake Cookbook in Beechworth
newsXpress Beechworth gave the classic Children’s Birthday Cake cookbook front window treatment with this excellent display. This is our Magazine Display of the Week. Brilliant Beechworth!
By giving over the whole window to a display for the book, the newsXpress Beechworth team was able to create a stunning and commercially valuable display, something which looked great on the main street of the town.
newsXpress has encouraged members to get behind this title. The result has been excellent incremental business. We identified the title as a valuable basket building opportunity as soon as we heard it was to be republished. We were certain that the 25 year old title would tap into the strong interest in nostalgia.. We were right and many newsXpress members have been banking the results of our advice since.
This display at newsXpress Beechworth is our Magazine Display of the Week because it is bold, professional and appealing.
Gif range a hit at newsXpress Albany Forest
The wonderful sentiments gift range from newsXpress preferred supplier Skansen is selling well at newsXpress Albany Forest. newsXpress members have access to the Skansen range with preferred, off invoice, pricing.. This enables our members to save off the invoice rather than waiting for a rebate at some stage in the future. Many newsXpress preferred supplier agreements operate in this way, saving members money off invoice. This provides transparency and surety … both important factors to newsXpress.
newsXpress stores across the country are reporting good results with the Skansen range.
Lovatts Newsagent of the Month: newsXpress Gympie
Congratulations to Warrick Hosking of newsXpress Gympie for being Lovatts Newsagent of the Month.
Warrick runs an impressive business in one of the most competitive newsagency marketplaces in Australia. He does this by having fun, embracing change and engaging creatively with the products he sells.
Well done Warrick!
Easter at newsXpress Manly West
newsXpress Manly West (QLD) is promoting Easter with an excellent display of gifts, Easter eggs and Easter cards on the dance floor, facing customers as they pass and enter the newsagency. This bright display is already attracting shoppers and generating good business for newsXpress manly West.
Notice the placement of the newsXpress exclusive Easter posters above and in front of the terrific Easter display. The newsXpress collateral pack contained these A1 double sided posters as well as A3 and A4 double sided collateral with which to promote the Easter season.
The seasonal collateral collateral pack of A1, A3 and A4 posters is provided without extra cost to newsXpress members.
Great ink deals at newsXpress Pakenham
newsXpress Pakenham has been offering competitive deals on ink thanks to the latest HOT ink! promotion. Competing with Officeworks and other major retailers in Pakenham, newsXpress Pakenham has been building a reputation as the go to place for ink thanks to excellent customer service. Band name products and competitive HOT ink! pricing. Selling through quickly, sometimes it is a race to keep up with demand during a HOT ink! promotion.
Standing up for what we believe in
As we focus more in growing the trading and overall business value of each store in the newsXpress retail network and the value of newsXpress itself, the cost of members (to newsXpress and to themselves) who do not engage with proven supplier and group opportunities becomes more evident.
In a situation of continued lack of engagement in well proven product offers and marketing campaigns, newsXpress will invite the member to upgrade to newsXpress standards or leave the group.
The first such departure will be announced privately to newsXpress members in the next few days. This move demonstrates the commitment of newsXpress to high standards and our expectation of member engagement.
Farewell newsXpress Albany (WA)
Hamish Cameron advised newsXpress yesterday that he is reluctantly resigning from the group. With the troubles for the Angus and Robertson brand, Hamish along with 24 other Angus and Robertson franchisees today announced their resignation. Hamish has decided that it is time to merge his newsagency and book business into one under a new local brand he is creating. Hamish wrote a wonderful resignation letter to newsXpress and leaves the group in a way which we are sure will see us share ideas in the future. We will miss his proactive engagement in our campaigns and support of newsXpress preferred suppliers.
Party Time at newsXpress Toorak
newsXpress Toorak is promoting their expanded Party range with this simple yet effective window display facing busy Toorak Road in Melbourne. The display is driving a solid spike in sales involving party goods including their expanded range of helium filled balloons. The expanded party range has been sourced through a newsXpress preferred supplier. In addition to excellent terms, newsXpress members have access to world renowned expertise in the party goods space … expertise which is helping newsXpress members, like newsXpress Toorak, to make the most of the party opportunity.
Mother’s Day at Leongatha
newsXpress Leongatha has a terrific display featuring Mother’s Day gifts. The display in the photo is on the wall facing out onto the dance floor of the store. It’s bright and appealing, offering gifts for a range of budgets and to suit a range of needs. The Mother’s Day display at newsXpress Leongatha is easily seen by all shoppers in the store.
Customers Love the New Hallmark Gift Trimmings
Customers at newsXpress Knox love the new Hallmark Gift Trimmings. Situated in a wonderful hang sell display in the giftwrap department, these new trimmings are bright and beautiful. They act as a magnet, drawing customers who want something extra to with which to dress up a gift package.
newsXpress stores across Australia are embracing the opportunity presented by these new trimmings. They are a new and unique product, bright in appearance, attractively prices and easy to display. They are a perfect way to show the innovation i the business when it comes to packaging products.
Covering a range of gift giving occasions, these peel and stick trimmings can be used easily to dress up a bag, wrapped gift or even an envelope. The bring a brightness and texture to the gift which can make it stand out on a table of gifts.
Hallmark is the strategic partner of newsXpress. It is through this relationship that newsXpress members have access to special pricing and ranging.
The Sticker Family on Show at newsXpress Pakenham
newsXpress Pakenham is showing of the My Family Sticker range from The Sticker Family with the placement of the pull up banner showing off the whole range just inside the entrance to the newsagency.
Mirroring the experience across the newsXpress network, good margin sales of The Sticker Family range are strong at Pakenham. The range is a perfect basket builder for a newsXpress type of business.
This is the best placement of the pull up banner. newsXpress members are reporting that placement of the banner near the entrance drives sales. the further back into the store the placement of the banner the lower the ratio of sales to shop traffic.
The newsXpress merchandise team has led many newsXpress members into this innovative range and delivered access to a wonderful profit boost as a result
The newsXpress approach demonstrates the value of a great deal as well as the right strategies to help newsXpress members make the maximum amount of money possible from the deal.
Personalising The Sticker Family offer at leongatha
newsXpress Leongatha has come up with a way of sharing The Sticker Family range in a personal and understandable way with this board showing a family photo and the associated stickers.
This is a clever and appealing way to introduce the opportunity of the Sticker Family to shoppers. It also further humanises and personalises the business in a wonderful way.
The Sticker family range is proving to be a huge hit right across the newsXpress network. As the first newsagency marketing (and franchise) group to take on the opportunity the fine work of our merchandise team is paying off not only with sales but also with others trying to copy what we have achieved. In addition to negotiating a great deal, we continue to provide newsXpress members with information, guidance and help on driving The Sticker Family to achieve the maximum potential.
Easter on show at Mortdale
newsXpress Mortdale has a terrific range of Easter goodies on display next to their range of Hallmark Easter cards. This is perfect placement from which to drive sales of Easter cards and Easter gifts. It can be easily seen by everyone in the business. The Easter range is ideal for Mortdale shoppers. It gives the shop a particularly bright (and delicious) feel.
Easter at newsXpress Crows Nest
newsXpress Crows Nest has a terrific display of Easter chocolates and gifts located at their main sales counter. Everyone entering and leaving the shop sees the range. This type of placement is ideal for driving impulse purchases and for reminding shoppers that newsXpress Crows Nest has an excellent range of Easter eggs and related products. Click on the image to see a larger version of the photo.