newsXpress Chancellor Park took advantage of the first newsXpress and Canson Create ART flyer promotion by dedicating a specific area of the store for the range.
With the event designed to coincide with school holidays and a high quality marketing flyer distributed to homes in their local market, this newsXpress store was certain to see some very positive results for this ‘new money’ category.
newsXpress Chancellor Park witnessed all the great store displays for the Care & Friendship promotion and didn’t want to miss out on the fun! Manager Emma took the camera out today and sent through these fantastic shots of the in-store merchandising.
newsXpress Goulburn have enthusiastically merchandised their store with the supplied marketing materials for the Care & Friendship Promotion encompassing posters; wobblers; decals and the prize itself – a Giant 36″ Forever Friends Bear!
However they understand that in retail substance goes hand in hand with style. In close proximity and surrounding the impressive marketing they have located the vast range of Forever Friends and Wellington Bear product.
The mechanics of the competition require the purchase of any two of the afore-mentioned ranges and making the connection easier for the consumer is simply increasing your chances of achieving the sales to make the hard work worthwhile.
newsXpress Wagga Wagga have supported the newsXpress exclusive Care & Friendship event with this spectacular display at the front of their store. Using the engaging Hallmark Alliance marketing materials they have carefully arranged the range of products in an attention grabbing manner.
Retailers are presented with many seasonal and promotional opportunities, how successful they they are often depends on the store’s willingness to embrace the event and live the promotion in the way the team at Wagga Wagga undoubtedly have.
newsXpress Goulburn has just finished installing their new Canson Creative Centre and completed a full stationery re-alignment with thanks to newsXpress Category Manager, Jeff Walsh.
The relay not only created enough space to accommodate the entire Creative Centre but also provided the room to introduce a new promotional area near the front entrance for seasonal gifts.
John & Sally Stein are getting new glass shelving and slat-wall fitted immediately and hope to sell much more high margin items as a result of this refit.
newsXpress Woden had double reason to celebrate this week with the Hallmark Alliance exclusive Care & Friendship Promotion and the 40th Birthday of proprietor Anthony McCormack.
The team went to great lengths to put the display together and customers enjoyed the event as well as the personal touch.
newsXpress Castle Towers have transformed their iconic front window into a stunning Care & Friendship Display ulilising marketing materials and actual product.
The front of store display uses the giant 36″ Forever Friends bear as the centrepiece of their merchandising. This is complimented by more Forever Friends and Wellington product to encourage add on purchases.
newsXpress Bathurst (Chip’n’Dales) does Plush very well, who could resist buying from these displays.
As a new member it is fantastic to see that they are bringing skills to the groups mix thus perpetuating the amazing network tool we have at our disposal.
The new newsXpress store at Crows Nest in Sydney is full of new innovation.
It’s worth traveling to, so you can check it out with plenty of new money revenue products on hand. In its first week of trading sales are very strong with new products introduced doing particularly.
Features include: HOT ink!, gifts built into magazine tierage, full face card area, large gift assortments, and an excellent use of space.
With some more refinement, everything should be completed by the end of the month.
In an exclusive partnership with 3M, the internationally renowned world-wide brand, newsXpress will be rolling out nationally the 3M Innovation Center. In working with 3M, the newsXpress merchandise team has negotiated an exclusive package for the newsXpress national network of stores. Having trialled the planogram at seven stores it was given a huge tick of approval by the participating proprietors, because of the awesome sales.
The partnership involves:
Another stellar example of newsXpress providing its network with the very best, and working with national brands.
The team at newsXpress Seymour led by Vaughan Lawrence who also own newsXpress Beechworth have just finished stage one of their rebrand to newsXpress. They have completely rearranged the shop putting in Hallmark cards and bringing the cards to the front of the store and bringing huge growth in greeting card sales, Hot Ink! has taken off nicley, installed the Canson Creative center and the cardboard range and culled old money ranges area to fit in a whole lot of new money products. In the next 12-18 months the store will undergo a complete re-fit.
Its amazing what you can learn from your proprietors. Mike Caffery from newsXpress Albany Creek talks about new money versus old money, a phrase that newsXpress has adopted and which is now it has now turned into a strategy which we are relentlessly pursuing. Have a look at what a difference some clever merchandising has made at newsXpress Wagga Wagga. Yes they still sell newspapers but have been located in a part area of the store.
The first ever newsXpress Kids Clinic which is supported exclusively by Canson & Pentel was conducted at Watergardens Town Center in Taylors lakes. It was an absolute Ripper! Store theatre is a key to cultivating new business and and tapping into the younger generation provides a “new money” revenue stream and cultivates future customers.
Hundreds of kids walked away with Hallmark balloons, newsXpress red bags and their drawing on canson carboard done with pentel pens. A number of kids had their faces painted, got a Pentel T-shirt or bag and had a balloon made for them by the clown.
We will start rolling these out county-wide ASAP and they will work in all store locations!
HOT ink! is the best offer in the Newsagency channel. Some competitors in our channel believe we are too cheap. The fact is we have the best offer in the channel by far!
Its only going to get better. With over 1 million brochures now being distributed Australia wide our suppliers Hewlett Packard, Cannon, Brother, Lexmark & Epson are thrilled to be associated with the most rapidly growing ink business in the channel.
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If your shop looks like Dave & Grace Sullivan run it, maybe its time you embraced a modern flexible store design concentrating on new money revenue streams. newsXpress works predominantly with three companies in this space, Interfit Retail, Rowes & Zone Design. If you look at the difference of a newsXpress store over you average Newsagency you’ll see why newsXpress leads the way not just in sales but in adaptabilty and fitting in more new money revenue. Let your store do the work for you, and allow it to be the upsell mechanism.
A well-planned retail store layout allows a retailer to maximize the sales for each square meter of allocated selling space within the store. In your new store design plan your store layout, atmosphere, and create irresistible visual merchandising displays, as well as using special lighting techniques to accent your products.
A few years ago Terry Augustine at newsXpress Browns Plains came up with an in between seasons campaign to bolster greeting card sales. It has since evolved into a major campaign for newsXpress so much so that it is an exclusive Hallmark – newsXpress Alliance promotion.
newsXpress is about creating superior value and blue oceans for its proprietors and store network, by creating market space with exclusive supply and service arrangements. Does your marketing group do this for you or are you competing in red oceans?
Do you recognise any of these names. newsXpress has the most retail savvy support team in the channel. With a team like this serving you, your business will move forward in leaps and bounds.
To contact us: enquires@newsxpress.com.au
The article posted here discusses results of a study that examined successful strategies and tactics used by businesses in smaller communities to compete against major discount chains. The majors are happy to take your business. If you want you can take it back! Read the article via the attached link.
It is interesting to see the lack of strategy in the Newsagency channel. Remember the good old milk bar? There used to be thousands of them and we all used to be a patron and a customer. What has happened to them? Well due to a lack of organisation, poor marketing strategy and communication, sadly they are all but extinct replaced by more modern robust retailers who engage with their customer not just relying customer service but with positional and promotional marketing, communicating their offer.
If your Newsagency is turning into a $2 shop or relying just on predictable stationery promotions advertising unknown house brands. Is your group leadership team providing you with blue ocean strategy or just making you compete in red oceans? If you are competing in red oceans you need to question your groups and your own business direction. Have a good look at what the competition is doing to your business. National brands are the key to our channels future as well as having the tools and know how to compete.
At a recent ANF
The three other ways in which a retailer can win are in its Triangle Activities – Systems, Suppliers and Logistics – aspects of the retailer usually not seen by the customer but underscoring everything that the retailer offers. These activities provide profit opportunities, and are sometimes even promoted as distinguishing features of the retailer.
http://www.buseco.monash.edu.au/centres/acrs/prospectus/pdf/2008brochure.pdf
