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Standing out in a crowded market
newsXpress Bairnsdale proprietors David and Gina Brakey have left no stone unturned in their pursuit of advertising their newsXpress store opening. In a competitive market with several newsagents in a small town, the team at Bairnsdale stand proudly on a pedestal by their pro-active and enthusiastic approach.
Already embracing HOT ink! and developing an innovative signage solution for their display, they have also commissioned this enterprising newspaper advertisement and radio ad: 3380-newsxpress-aug11.mp3
newsXpress Kin Kora promote ‘Dad’s Nuts’
newsXpress Kin Kora are always at the forefront of innovative and visually stunning merchandising. Early indications are that Father’s Day will be no different as seen in the following pictures.
Sarah and the team have fully embraced the exciting and delicious range of Morish Nuts, and in particular the newsXpress exclusive ‘Dad’s Nuts’ pack. Also seen is the Hallmark Alliance marketing material with the fantastic Jag watch on offer as a prize in each store.
The Branding evolution of newsXpress Woden
newsXpress Woden joined newsXpress last November and in that time have gone through some massive changes in their business.
Proprietors Anthony and Nik McCormack firstly established uniform and customer service changes while embracing newsXpress supplier arrangements and promotions. Then last week the transformation was complete with an impressive newsXpress influenced shop fit.
The proud entrepreneurs are pictured below with their adorable kids.
Bringing the community together with a smile.
newsXpress Sarina revealed an uncanny coincidence when communicating their Care & Friendship Grand Prize winner!
The local winner Walter shared his name with the Giant Forever Friends Bear as nicknamed by the team at Sarina. The Girls in the store were so excited about the fluke about the names that they ended up playfully fighting over who would call the original Walter with the good news.
Pictured in the below photo: Bec (who won out and got to call Walter!), Walter, Angela & Walter.
INCREASING MARKET SHARE THROUGH ‘NEW MONEY’
Newsagents relying on “old money revenue” streams may be experiencing a sharp decline in sales as consumer confidence dips.
Proprietors within the group continue to come forward with amazing stories.
“I am about to break out our Ink and technology sales from Stationery as it is growing so fast”
“Ink & Technology will be my number 1 dept soon exceeding greeting card sales”
“Technology products which are mostly ink now represent 40% of my stationery sales”
“The advertising is what is bringing new people through my door”
“Customers can’t believe we are more competitive than the bigger stores”
“With everything done for me, all I have to do is order the stock put it on the shelf and concentrate on serving my customers, how easy is that?”
“HOT ink! Has helped restore my faith in my newsagency”
GOING WITH THE ‘FLO’ AND TAPPING INTO THE LOCAL COMMUNITY
Serving the community is what newsagencies are renowned for, if you can tap into it using local icons even better.
Proprietor Donna and the team gave it some thought and declared that Pumpkin Scones were to be on the menu at newsXpress Kingaroy Mall and dutifully invited Flo Bjelke Petersen in to sign her new book (with her famous Pumpkin Scone recipe the highlight!).
A nice sales boost can do wonders, thinking outside the four walls at Kingaroy has brought joy and renewed sales…
‘Green’ Idea at newsXpress Nambour
Lisa the store manager at newsXpress Nambour recently asked the newsXpress marketing department for a copy of the ‘say NO to plastic bags’ artwork.
Little did we know what they had in store for it! As you can see from the photos a very creative mind has transformed our branded re-usable bags into cute little turtles to tie into the environmental message we have been supporting.
Great innovation often is often the result of good ideas and enthusiasm as shown in this example.
STELLAR GROWTH IN GREETING CARDS WITH HALLMARK
John Klemm at newsXpress Klemms Mildura has started trading with Hallmark as part of him joining newsXpress. The Hallmark strategic relationship has been extremely beneficial for all parties concerned and their strong and bold branding plus quality product have seen massive sales increases throughout the newsXpress network.
All John can say is that he is astounded with the growth in his greeting card sales. The pictures tell the story!
newsXpress Kin Kora prove everyone can be a Gourmet’l
newsXpress Kin Kora received a special early allocation of one of the newsXpress Father’s Day promotional lines – the Gourmet’l cook book.
Sarah at Kin Kora has negotiated a local area cook up with the decidedly male influenced recipes on the menu! Below are some of the pictures of their first display!
newsXpress Woden enjoy a well earned Interfit!
newsXpress Woden in the ACT have spent the last three weeks operating off trestle tables in their shopping centre due to a brand new shopfit being completed in their store.
Despite the tight time-lines interfit retail completed on schedule and Anthony and Nicole were able to open on time today!
The shop looks sensational, and team at newsXpress Woden are equally excited, tired, proud and motivated!!!
Promotion impact at newsXpress Beechworth
If you have visited newsXpress Beechworth in the last few weeks there can be no doubt that they are spreading the Care & Friendship message loud and proud!
Tracy, Vaughan and the team have done a fantastic job of both highlighting the consumer competition (win a giant 36″ Forever Friends Bear) but also merchandising their range of Forever Friends and Wellington product in a manner that makes it both enticing to prospective consumers and also maximises the opportunity for add on sales.
newsXpress Warrnambool embracing promotions
newsXpress Warrnambool wholeheartedly embraced the exclusive Hallmark Alliance Care & Friendship promotion with stunning results.
As a relatively new member to the group they have already implemented a number of our key strategies and business models which are proving a motivating force.
Creating an ‘ART’ destination at newsXpress Beechworth
The photos below illustrate perfectly the window display at newsXpress Beechworth for the first Canson Create ART promotion. This window merchandising has been fantastic as it has highlighted the new range to their customers who are overall an artistic community.
Customers have expressed to Tracy in the store that they cannot get the beginner pads (watercolour, Canvas etc) cheaper anywhere else. Word of mouth and the letterbox drop of the catalogues around town should get this information around very quickly.
Adapting to suit changing needs of consumers
Brett and Alexandra Carey of newsXpress Deception Bay have done a magnificent job combining two very different promotions and also introducing a new ‘kid’s corner’ initiative.
The Care & Friendship Promotion exclusive to newsXpress through the Hallmark Alliance relationship builds sales by encouraging customers to purchase multiple products in the Forever Friends and Welloington Bear range – the prize a giant 36″ cuddly Forever Friends Bear!
The ABW Mid-Year Book promotion as seen in the photos has proved a great success throughout our network of stores.
And finally the introduction of a ‘kiddies corner’ which encourages greater duration of time shopping the store, while also providing a conscientious and creative local community service.
The Dynamic Duo visit newsXpress Drewvale
The ever popular Diddl and Forever Friends Bear made a special guest appearance at the newsXpress Drewvale store much to the elation of the many young customers.
As you can see from the photos not all the fun was confined to the kids with proprietor Terry Augustine getting in on the act!
A new (stationery) baby for Wagga Wagga
With the entire team of newsXpress Wagga Wagga eagerly awaiting the arrival of Troy’s (Troy Sutherland, proprietor of newsXpress Wagga Wagga) new baby, the newsXpress store support team of Karen and Jeff got stuck into re-planning the stationery department.
It was a very big job but sales are going to increase from the resultant refit and consumer friendly layout.
Meanwhile Troy thought all of his Christmas’ had come at once!
newsXpress Orange lead the way
These are some pictures taken at newsXpress Orange last Monday, Karen is seen pictured with Paul & Maureen Blunden’s cute little grandson son Sam in his very special newsXpress T-shirt!
Great innovation all round in Paul & Maureen’s store, they are great ambassadors for newsXpress!
Success with concurrent promotions
Manni Ribeiro is an enthusiastic newsXpress proprietor. Eumundi is a small market and to excel in a retail business you need to show energy, a point of difference and an ability to adapt to changing needs and tastes.
The following photos show Manni’s store with three concurrent promotions. While some might say this can detract from each event, others will point out that he is trying to maximise exposure and interest in three very different categories. This can not only generate new sales but also encourage multiple purchases across his entire range.
Photos depict the following promotions:
- ABW Mid-Year Book Promotion
- Create ART Mid-Year Promotion
- Care & Friendship Month
Buy in a key to the ‘upsell’
newsXpress Kin Kora are always one of the first to share their great merchandising standards and ideas with the rest of the network and the current care & Friendship Promotion is no exception.
Proprietors Sarah and Ian have been able to convey the promotion excitement to their key team members who have enthusiastically outlined the event to all customers especially trying to upsell product when one qualifying purchase has been made.
