The Tinco range of gift tins and mugs, bear themed and cat themed, are selling well in participating newsXpress stores. They are being used to create centre piece displays to attract shopper traffic and drive sales basket efficiency … as the photo shows.
Connecting primarily with older shoppers, the Tinco range is attracting people who tend to purchase more than one item in a newsagency – thus improving overall sales efficiency.
One of the biggest lessons for newsagents and any retailer is that they are not their customer. Many newsXpress members have experienced this first hand when they have at first declined to take on a product and then see it sell well when encouraged to take it on by the newsXpress merchandise team. The Tinco range was one such product in a newsXpress store recently. The newsXpress member almost sold out the entire shipment in less than a month, delivering a valuable return on investment to the business and attracting new customers who have returned to the business.
Part of the newsXpress role is to help newsXpress members to push the boundaries of what their businesses can sell and, through this, to explore attracting new shoppers to the business.
One of the reasons for growth in some newsXpress stores, growth which is considerably beyond the average for the newsagency channel, is the broadening of the appeal of the business through challenging product selection … as encouraged by the newsXpress merchandise team.
This is a newsXpress difference, going considerably beyond offering products. newsXpress not only negotiated good deals, it also helps members leverage those deals to their maximum advantage.
