Promoting the newsXpress magazine difference

newsXpress Toronto is promoting the newsXpress magazine difference to shoppers as they enter the store by using newsXpress collateral supporting our Magazine Club Card.  Placement of the collateral above each of the top selling weeklies reinforces the value of shopping at newsXpress for magazines over the other retailers offering magazines in town.  The newsXpress marketing team loves to see the different ways newsXpress stores use the collateral we create.