newsXpress is pleased to publish How to choose the right marketing group for your newsagency. Newsagents will find this useful in evaluating newsagency marketing groups and newsagency franchise groups. It offers straightforward advice which will stand up to rigorous assessment.
We are expecting critics. These are likely to be those we caution against in the report – the newsagency marketing and franchise groups which seek to lock newsagents into five year agreements, which want first right of refusal if you try and sell your business or stop you from joining another group for a year after you leave.
The key advice we provide to newsagents considering joining a newsagency marketing or franchise group is to understand what you want, take your time to thoroughly evaluate the options and check the claims. Good marketing groups have nothing to fear from such an approach. newsXpress would be glad to help you compare its offer with any other you are considering for your newsagency.
