Why shop for back to school from your local newsagency?

When shopping for back to school supplies for this year, please consider shopping at your local newsagency. Local newsagents live and serve the local community, they are connected, often helping local community groups.

Buying back to school products from your local newsagent is a wonderful way of supporting the local community and the groups that support it.

We urge parents, schools and others … if you are shopping for back to school stationery items this year, please shop thoughtfully, shop for back to school at your local newsagent.

Here are our back to school shopping tips:

Shop locally, from your local newsagency, in your community.

Support the local businesses local community groups are likely to call on.

If you have a choice, choose locally made items.

Buy what you need, don’t be tricked by a volume price deal that may see you buy items you will later waste.

See price guarantees for what they are – lazy marketing from businesses that don’t put in the hard work.

Quality is more important than price.

A price difference may not be what it seems. It could be due to lesser quality, or the supplier not supporting your community groups or the supplier sourcing products made in a cheap labour country, which does not help local Aussie jobs.

Newsagents are usually in the first businesses to be asked by community groups and schools for donations. It is unreasonable to do this unless you help them win business. This is just one reason your shopping local for back to school products matters.

Beware claims of big savings. One major stationery business is currently claiming that parents are saving on average more than 25% by shopping with them. This is a business that makes genuine price comparison difficult because of the volume of house brand product. I know of several newsagents who have price checked for local families and found the difference to be less than 5%.

Back to school is, for sure, an expensive time for families. Saving money is appealing. However, it is critical to be sure that the savings are real and that money you are spending benefits the economy on which you rely.

A small higher price could be for better quality product, local community group support, school support or for supporting local jobs, thereby putting money in the local economy, which helps fund, maybe local jobs on which school parents themselves rely.

Yes, the economy is that circular.

newsXpress helps local newsagents grow interesting and diverse businesses that are usually not your traditional newsagency. Come check us out, look for the brand.

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I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

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