newsXpress has plenty of experience in turnaround situations, helping newsagents. While we will not reveal details of our strategy here, we note that it takes time, commitment, honest communication and a wish for change. We start by understanding the truth of a situation. We dig deep into the newsagent business data to get to the facts. This provides a basis for advice we provide.
Our turnaround work can consist of as little as suggestions on changes or as much as developing a comprehensive long-term plan. Each newsagent turnaround situation is different – hence our position that a turnaround starts with understanding the situation of the business and the business owners.
We actively work with newsXpress members to understand the needs of their newsagent businesses, working individually, practically and locally.
This is another service from our engaged newsagency marketing group, helping newsagents create more valuable and sustainable retail businesses.
WHAT IS IMPORTANT TO US?
By understanding what is important to us you can discover what we focus on for newsXpress members. Here are the top things we think are important:
- Helping you save money. Because, cash is king.
- Exclusive products. Through which to differentiate your business.
- Helping you find customers you would not usually reach.
- Change is inevitable. COVID-19 brought about urgent change and newsXpress was engaged from the outset, supporting, guiding, helping … providing confidence.
- Good business data can help reveal trends. newsXpress has been first with advice to leverage fads and when to exit.
- Brands support newsXpress and member businesses. We put brands first.
- We love to see and hear newsXpress members talking with each other, sharing experiences and insights. Great ideas have been discovered on a shop floor.
- The journey. We prefer to focus on the steps we take today rather than where we might be tomorrow because we know in small business, in retail and in newsagencies, tomorrow is an unknown. We focus on what we know and the next step we will take.
- New traffic. We chase products and opportunities to drive new traffic, people you do not usually see in your business – ideally, new traffic that will return.