newsXpress members have embraced the opportunity for geek-themed Christmas gifts with this range build around the Space Invaders and Pacman ranges.
These gifts are selling well at stores that have taken them, including some of our corporate stores.
We see customers purchasing the items for nostalgia for themselves as well as fir family and friends. The success of the ranges is an excellent example of the value of brands in building strong sales. The result is additional traffic attracted by the geek oriented ranges. Often these are shoppers who would not have visited a newsagency looking for such items.
