The Blob promotion at newsXpress Knox

newsXpress Knox City in Victoria has started promoting The Blob at the counter in advance of a major display elsewhere in store.

The counter display provides an opportunity to promote the product through demonstration to shoppers – a perfect move for driving sales of The Blob.

The Blob is exclusive to newsXpress.

Watch for more photos as the newsXpress world gets BLOBBY.

This is a fun product.

 

Tapping into AFL fans at newsXpress Parkmore

newsXpress Parkmore is promoting AFL related merchandise with this display representing products from three newsXpress preferred suppliers.

Drawing products together like this from different suppliers for a common focus / goal is a smart move. The result is a more compelling display, a display other retailers are not likely to copy.

newsXpress is able to help members pull displays like this together by connecting members with the suppliers involved.

East Maitland supports GO GREEN & GOLD competition

The best place to buy magazines in Maitland is newsXpress East Maitland by far. They offer excellent customer service, a wonderful, range and the best deals.  They are the only newsagency in Maitland offering the opportunity to win a home entertainment system … four are up for grabs as part of an exclusive promotion running in newsXpress locations thanks to ACP Magazines. This latest exclusive offer is another reason for Maitland shoppers to buy their magazines at newsXpress Maitland.

newsXpress members to embrace Pacific Magazines incentives

newsXpress strategic partner Pacific Magazines is running some excellent competitions starting this week and newsXpress member are set to engage – chasing sales through tactical displays and staff training. We know that perfect placement of compelling displsys plus product knowledge help drive excellent sales results.  So, this week we are paying attention to Men’s Health, InStyle and Practical Parenting … while continuing to focus on the other wonderful titles from pacific including the amazing popular Better Homes & Gardens – the new issue is out today with a muffin feature and a Spring bonanza.

newsXpress Parkmore promotes religious gifts

newsXpress Parkmore has created a wonderful display of religious gifts, showing off the range in a creative and professional way … respectful of the nature of the gifts.

This is an excellent display covering not only gifts but cards too … creative and tactical merchandising. It’s an example other retailers could follow, in any situation.

The use of a backdrop helps bring the display to life and make it more likely to be seen by shoppers. This is an excellent display.

Another great GO GREEN & GOLD promotion

Check out the latest display promoting the GO GREEN & GOLD exclusive to newsXpress competition and marketing activity.

With four home entertainment systems on offer from ACP Magazines, it’s no wonder newsXpress stores are promoting this competition – it’s an excellent point of difference for newsXpress stores and for newsXpress itself.

This latest display is on a column at the front of our newsXpress Watergardens corporate store. Shoppers in the mall are able to see the display no matter which directing in which they pass the business.

The display uses the prize opportunity to draw attention and the magazines to drive sales.

newsXpress retailers banking thousands of dollars thanks to One Direction

newsXpress members have had the 2013 One Direction calendar in store exclusively, ahead of other retailers. As a result, retailers in our group have been able to bank thousands of dollars in sales.

With a wonderful margin and excellent payment terms, this has been an excellent cash flow boost in the run up to Father’s Day.

We believe that actions speak louder than words.  Actually, dollars in the bank speak the loudest.  Our advice and help to make the most of the One Direction opportunity has delivered and continues to deliver leadership grade financial results to our members.

At GNS Market Fair in Perth today

newsXpress is thrilled to be participating in the GNS Market Fair in Perth today.  As one of only two newsagency marketing groups at the show, we are looking forward to meeting with our Western Australian members as well as talking with plenty of new prospects.

If you are heading to GNS Market Fair in Perth today, say g’day to the newsXpress team and see the newsXpress difference for yourself.

newsXpress Watergardens promotes GREEN & GOLD competition

newsXpress Watergardens is promoting the ACP magazines GO GREEN & GOLD competition with this terrific display at the front of the business facing onto the shopping mall.

Using the collateral provided by ACP as well as the dump bins, the display is a beacon for the competition and the magazine titles at the heart of the competition. Sales of these titles is the goal of the competition.

Click on the image to see the display in detail.

Toys selling well at Sanctuary Lakes

newsXpress Sanctuary Lakes is having a terrific time with toys from newsXpress preferred suppliers.  year on year sales are up well into double digits … excellent growth in times others say are tough.  This is a great result.

The display unit is in an excellent location. Stock turns quickly from here.

Wr like their capping of the display unit with the New Idea impulse display unit – promoting the new branding for New Idea magazine.

newsXpress Eli Waters supports GO GREEN & GOLD promotion

newsXpress Eli Waters in Queensland is supporting the exclusive to newsXpress GO GREEN & GOLD promotional campaign we are running with ACP Magazines.

This Eli waters display is located so all shoppers entering the store see the display … and thereby have an opportunity to buy a magazine and get an entry in the competition to win one of four entertainment systems on offer.

With more than $17,00 worth of prizes on offer in the competition, newsXpress stores are the great place to shop for Woman’s Day, Zoo, Street Machine, House and Garden, The Australian Women’s Weekly and other titles.

newsXpress members are reporting terrific engagement from shoppers – especially with the Olympic support sitting at the heart of the campaign.

New Idea campaign success for newsXpress

newsXpress Dandenong, along with newsXpress stores around Australia, is promoting New Idea at the counter with tactical placement of the slim floor display unit.

The TVC has people talking about New Idea and placement of the display unit at the counter helps facilitate that discussion.

Thanks to support from Pacific Magazines newsXpress is able to access display units and other bonus marketing support to help drive sales of Pacific titles in-store.

Posters, display units and other promotional collateral help our retailers tell stories, create enticing displays and act with tactical placements – like the stand placement in the photo.

Two excellent impulse opportunities at newsXpress Pakenham

newsXpress Pakenham has been promoting two high profile opportunities to shoppers as they enter the business – the 2013 One Direction Calendar and the new branding for New Idea magazine.

While the products speak to different shoppers, they also speak to the same shopper purchasing for different reasons.

The small footprint New Idea stand is proving to be successful in stores – getting the popular title into locations it would not usually get to. Prime placement is the key … more eyeballs = more sales.

Promoting newsXpress exclusive in the shop window

newsXpress Caboolture is promoting the GO GREEN & GOLD exclusive to newsXpress promotion from ACP Magazines with this shopfront window display PLUS tactical placement of the floor display unit with participating ACP magazine titles located in-store next to the counter. The display unit is also dressed with collateral for the competition.

Connecting with shoppers for a promotion of competition at several points in the business can drive shopper engagement … and that is what this competition is all about.

newsXpress Riverlink promotes GO GREEN & GOLD opportunity

newsXpress Riverlink is promoting the ACP Magazines GO GREEN & GOLD with this terrific display to be seen by every shopper in-store.

Built around ACP magazines titles featured in the promotion, the display easily attracts attention thanks to the use of the professional collateral and the green and gold colours in supportring material.

The core message of these displays is the opportunity to win … drawing attention to purchasing magazines to tap into the prize opportunity.

Click on the image to see it in more detail.